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- Tasks: Drive online sales by optimising product placement and enhancing customer journeys.
- Company: Join a leading UK food and drink ecommerce brand known for its innovation.
- Benefits: Enjoy a hybrid work model with 3 days onsite and flexible working options.
- Why this job: Be part of a dynamic team that values data-driven decisions and customer experience.
- Qualifications: 2-3 years in Digital Merchandising; FMCG experience is a plus but not required.
- Other info: Work with cutting-edge analytics tools and collaborate across teams to drive success.
The predicted salary is between 36000 - 60000 £ per year.
We are currently looking for a Digital Merchandiser to join the Digital Trading team at one of the UK’s best-known food and drink ecommerce brands! Your role will be to drive online sales growth by delivering a seamless onsite experience for customers; execute digital merchandising strategies for all customer journeys. And use data to understand the digital customer and drive key onsite metrics.
This is a hybrid role – 3 days onsite – Reading (Berkshire) HQ.
The Role:- Oversee the categorisation and placement of products and promotions online to ensure easy navigation and product discovery for customers.
- Report on the performance of products and pages, feedback actionable insights and make recommendations for optimisation & improvement to drive CVR rate onsite.
- Analysing key product and category trends from internal and external search data and implementing trading opportunities.
- Monitoring search/category/landing page CTRs and CVRs and improving performance through A/B testing, page personalisation, ranking strategies and AI integration.
- Championing customer journeys and experience through the optimisation of promotional campaigns/pages online, relevance and usability of search and navigability of product range.
- Ensuring product details are captured, displayed and optimised effectively for customers, SEO and performance marketing.
- Ensuring all products are accurately listed and well represented.
- Brief online creative and manage ad-hoc changes to the website.
- Ideally at least 2-3 years in a Digital Merchandising role – FMCG industry experience would be advantageous but not essential.
- Strong understanding of the online customer journey and consumer behaviour.
- Demonstrable ability to make data-led decisions.
- An understanding of how merchandising relates to SEO and performance marketing.
- Experienced Microsoft Office user, especially Excel.
- Experience with analytics tools Eg: Adobe, PowerBI or Google Analytics.
- Ability to work independently, manage own workload, and meet deadlines.
- Strong communication skills and relationship building across various teams.
Contact Detail:
Placed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Merchandiser - D2C Ecommerce (Reading)
✨Tip Number 1
Familiarise yourself with the latest trends in digital merchandising, especially within the food and drink sector. Understanding what works for similar brands can give you an edge in discussions during interviews.
✨Tip Number 2
Brush up on your data analysis skills, particularly with tools like Google Analytics or Adobe. Being able to demonstrate your ability to interpret data and make informed decisions will be crucial in this role.
✨Tip Number 3
Prepare examples of how you've optimised customer journeys in previous roles. Be ready to discuss specific strategies you've implemented that improved conversion rates or enhanced user experience.
✨Tip Number 4
Network with professionals in the ecommerce and digital merchandising space. Engaging with others in the industry can provide insights and potentially lead to referrals, making your application stand out.
We think you need these skills to ace Digital Merchandiser - D2C Ecommerce (Reading)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital merchandising, especially any roles related to ecommerce or FMCG. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about digital merchandising and how your skills align with the company's goals. Mention specific examples of how you've driven online sales growth or improved customer experiences in previous roles.
Showcase Data-Driven Achievements: When detailing your past experiences, focus on data-led decisions you've made. Include metrics that showcase your impact, such as improvements in conversion rates or successful A/B testing results.
Highlight Technical Skills: Emphasise your proficiency with analytics tools like Adobe, PowerBI, or Google Analytics. Mention your Microsoft Excel skills, as these are crucial for analysing data and reporting on performance.
How to prepare for a job interview at Placed
✨Showcase Your Data Skills
Since the role requires making data-led decisions, be prepared to discuss your experience with analytics tools like Adobe, PowerBI, or Google Analytics. Bring examples of how you've used data to drive online sales or improve customer journeys.
✨Understand the Customer Journey
Demonstrate your understanding of the online customer journey and consumer behaviour. Be ready to share insights on how you’ve optimised customer experiences in previous roles, particularly in relation to digital merchandising.
✨Prepare for A/B Testing Discussions
As A/B testing is a key part of improving performance, think of specific examples where you've implemented A/B tests. Discuss what you tested, the results, and how it impacted conversion rates or customer engagement.
✨Communicate Effectively
Strong communication skills are essential for this role. Practice articulating your thoughts clearly and confidently, especially when discussing how you would collaborate with different teams to enhance the online shopping experience.
