Senior Geo Insight Analyst

Senior Geo Insight Analyst

Manchester Full-Time 36000 - 52000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Transform complex data into clear insights and impactful reports for clients.
  • Company: Join Place Informatics, a leader in foot traffic data since 2015, using AI and machine learning.
  • Benefits: Enjoy a competitive salary, tailored bonuses, and a supportive work environment.
  • Why this job: Be part of a mission-driven team that values diversity and innovation while making a positive impact.
  • Qualifications: Experience with demographic data, predictive modelling, and tools like Excel, SQL, and Python required.
  • Other info: This is a full-time, mid-senior level role with opportunities for mentorship and growth.

The predicted salary is between 36000 - 52000 £ per year.

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Place Informatics Ltd provided pay range

This range is provided by Place Informatics Ltd. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

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Lead Senior Data Recruiter at ADLIB – B Corp Certified – Ambassador at MotherBoard

Senior (Geo) Insight Analyst – Place Informatics

About Place Informatics

Since 2015, Place Informatics has been at the vanguard of foot traffic data, answering business-critical questions about people’s interactions with various spaces such as town centres, retail outlets, tourist attractions, heritage sites, green spaces, events and even car parks.

By harnessing the power of cutting-edge technologies including artificial intelligence and machine learning, our ‘big data’ solutions are revolutionising the industry. Entrusted with this vital task is a close-knit team of IT developers, statisticians, and visitor insight specialists, who are committed to delivering impeccable services that can be tailored to the unique requirements of our clients.

About the Senior Insight Analyst role

As a Senior Insight Analyst at Place Informatics Ltd, you will play a key role in developing relevant, meaningful and understandable complex client reports, influence the development of our products, researching, and contributing to high-quality location and behaviour data products. You will:

  • Translate complex data analysis into clear business value propositions.
  • Visualize data to communicate insights effectively
  • Engage with clients to understand their business needs and processes
  • Collaborate with Sales and Product Management to design impactful solutions
  • Enhance data products through research, analysis, and innovation
  • Work across teams to provide meaningful data insights for internal teams and clients, supporting location analysis, location strategy, retail planning, and market analysis
  • Build and refine demographic and economic datasets, including footfall estimates, disposable income projections, wealth indices, and affluence models
  • Support junior analysts, mentor and guide them

What experience you’ll need to apply

  • Experience working with demographic, economic, or location data, ideally in an analytical role.
  • Experience with predictive modelling and deep diving into data.
  • Geo-analysis experience.
  • Strong data research skills, with the ability to identify and evaluate datasets.
  • Experience with Excel, SQL, Python, PowerBI and similar tools.
  • Strong communication and Customer facing skills, both verbal and written, with the ability to discuss insights clearly with different levels of understanding.

What you’ll get in return

A salary reaching between £45,000 – £65,000, depending on experience, plus a tailored bonus and benefits scheme where you’re rewarded for your impact in the role!

What next?

We have chosen to work with our friends at ADLIB who are managing the recruitment process for Place Informatics. As a B Corp, they are well versed in attracting the best candidates that have the right skills and experience, combined with the desire to work for a business driven by purpose and a want to make a positive impact on society and the planet.

Please note that any candidates that approach Place Informatics directly will be forwarded to ADLIB for consideration.

Inclusion and equality

Here at Place Informatics, equal opportunity runs through every aspect of the business. We are creating an environment where a diverse mix of talented people want to work, do their best and share in our journey for the long term. We’re building a team that represents a variety of perspectives and backgrounds, as we believe that the more inclusive we are, the better and more innovative our work will be. We strive to be a workplace where everyone feels empowered and can be their authentic selves.

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Analyst, Information Technology, and Other

  • Industries

    Information Services and Technology, Information and Media

Referrals increase your chances of interviewing at Place Informatics Ltd by 2x

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Senior Geo Insight Analyst employer: Place Informatics Ltd

Place Informatics Ltd is an exceptional employer, offering a dynamic work environment in Greater Manchester where innovation meets purpose. As a B Corp certified company, we prioritise inclusivity and employee growth, providing tailored benefits and opportunities for professional development. Join our close-knit team of experts dedicated to transforming data into impactful insights, while enjoying a culture that values diverse perspectives and fosters authentic collaboration.
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Contact Detail:

Place Informatics Ltd Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Geo Insight Analyst

✨Tip Number 1

Familiarise yourself with the latest trends in geo-analysis and foot traffic data. Being able to discuss current technologies and methodologies during your interview will show that you're not only knowledgeable but also genuinely interested in the field.

✨Tip Number 2

Prepare to demonstrate your analytical skills by discussing specific projects where you've successfully translated complex data into actionable insights. Use examples that highlight your experience with demographic and economic datasets, as this is crucial for the role.

✨Tip Number 3

Engage with the company’s online presence. Follow Place Informatics on social media and participate in discussions related to their work. This can help you understand their culture and values, which you can reference in your conversations.

✨Tip Number 4

Network with current or former employees of Place Informatics through platforms like LinkedIn. They can provide valuable insights about the company and the role, and may even refer you internally, increasing your chances of landing an interview.

We think you need these skills to ace Senior Geo Insight Analyst

Data Analysis
Predictive Modelling
Geo-Analysis
Strong Research Skills
Excel Proficiency
SQL Proficiency
Python Programming
PowerBI Expertise
Data Visualisation
Client Engagement
Communication Skills
Mentoring and Coaching
Collaboration Skills
Understanding of Demographic and Economic Data

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in demographic, economic, or location data analysis. Emphasise your skills in predictive modelling and any geo-analysis experience you have.

Craft a Compelling Cover Letter: In your cover letter, explain how your background aligns with the role of Senior Geo Insight Analyst. Discuss specific projects where you've translated complex data into actionable insights and how you've engaged with clients to meet their needs.

Showcase Technical Skills: Clearly list your proficiency in tools like Excel, SQL, Python, and PowerBI. Provide examples of how you've used these tools in previous roles to enhance data products or support decision-making.

Prepare for Client Engagement Scenarios: Since the role involves client interaction, prepare examples of how you've effectively communicated insights to various stakeholders. Highlight your strong communication skills and ability to adapt your message based on the audience's understanding.

How to prepare for a job interview at Place Informatics Ltd

✨Showcase Your Analytical Skills

As a Senior Geo Insight Analyst, you'll need to demonstrate your analytical prowess. Prepare examples of past projects where you successfully translated complex data into actionable insights. Be ready to discuss the tools you used, such as SQL or Python, and how they contributed to your findings.

✨Understand the Company’s Mission

Place Informatics is focused on using data to make a positive impact. Familiarise yourself with their mission and values, and think about how your experience aligns with their goals. This will show your genuine interest in the company and its purpose.

✨Prepare for Client Engagement Scenarios

Since the role involves engaging with clients, be prepared to discuss how you've previously interacted with clients to understand their needs. Think of specific examples where you effectively communicated insights to different stakeholders, showcasing your strong communication skills.

✨Demonstrate Team Collaboration

Collaboration is key in this role. Be ready to share experiences where you worked across teams to deliver impactful solutions. Highlight your ability to mentor junior analysts and how you’ve contributed to a positive team environment.

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