We are seeking a Marketing Manager to lead local marketing activity for our Papa Johns franchise business in Rayleigh. You will develop marketing strategies, manage advertising budgets and deliver campaigns to increase brand awareness, attract new customers and encourage repeat orders.
Key responsibilities
- Develop and implement a marketing strategy tailored to the local customer base.
- Plan and manage campaigns across Facebook, Instagram and delivery platforms, including Just Eat, Uber Eats and Deliveroo.
- Manage marketing budgets, set campaign targets and monitor return on advertising expenditure.
- Coordinate local promotions and product launches in line with Papa Johns brand guidelines and franchise permissions.
- Analyse sales trends, customer feedback, competitor activity and campaign performance.
- Build promotional relationships with local businesses, community organisations and clubs.
- Coordinate campaign delivery with store management, designers and external marketing providers.
- Report marketing performance and recommendations to the company director.
About you
- Demonstrable marketing management experience, including campaign planning and budget responsibility.
- Experience with social media advertising tools and campaign analysis.
- Strong commercial awareness, communication and organisational skills.
- Ability to turn customer and sales insights into effective marketing activity.
- Hospitality, food retail or franchise marketing experience is desirable.
- A relevant marketing qualification or equivalent practical experience is desirable.
Sponsorship
Skilled Worker sponsorship may be considered for a suitable candidate, subject to the company’s sponsorship arrangements and the applicant meeting the applicable immigration requirements. Sponsorship is not guaranteed.
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