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- Tasks: Analyse customer data to drive marketing strategies and improve brand health.
- Company: Join PizzaExpress, a vibrant international brand with a focus on inclusivity.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Make a real impact by shaping marketing campaigns with valuable customer insights.
- Qualifications: 1-3 years in customer insights or marketing analytics with strong data skills.
- Other info: Collaborative culture where your ideas are valued and everyone belongs.
The predicted salary is between 36000 - 60000 £ per year.
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Direct message the job poster from PizzaExpress
Are you curious, analytical, and driven by the challenge of turning raw data into actionable strategies that deliver real business impact? At PizzaExpress, we’re building a sharper, faster, data driven marketing function and we’re looking for a Customer Insights Executive who can help us get there.
Reporting directly to the Head of CRM and Loyalty, you’ll play a vital role in helping the business achieve its KPIs by delivering high-quality analysis, actionable recommendations and a deeper understanding of our customers. You’ll also work closely with the Head of Performance Marketing and the Brand Managers, ensuring that insight directly shapes campaigns, communications, local marketing and partnership activity.
From tracking brand health, building out and informing customer segments, to uncovering trends in satisfaction and loyalty, you’ll provide the intelligence that informs our marketing and partnership strategies.
What You’ll Do:
- Monitor and report on key brand health metrics (NPS, awareness, consideration, loyalty) and flag opportunities or risks.
- Deliver regular customer segmentation updates, identifying high-value audiences and growth opportunities.
- Own the day-to-day reporting and analysis of our customer satisfaction programmes, including HDWD, online review data (Google, TripAdvisor) and in-restaurant feedback.
- Provide weekly and periodic insight reporting including periodic board KPIs, periodic customer slides and weekly trade slides.
- Translate complex data into clear, actionable insights for stakeholders, ensuring recommendations link directly to KPIs.
- Partner closely with the Head of CRM and Loyalty, Head of Performance Marketing and the Brand Managers to integrate insight into developing day to day marketing activities.
- Maintain insight dashboards and reporting libraries to ensure the business has quick access to reliable data.
- Lead user on insight tool such as Vypr, Brainsuite.
- Insight budget management (purchase order / invoice).
What You’ll Need:
- Experience in a customer insights or marketing analytics.
- Strong data analysis skills with the ability to distil large datasets into simple, actionable recommendations.
- Familiarity with survey tools (Vypr, Survey Monkey, Yougov), CRM systems (Mapp), and analytics platforms (e.g., Google Analytics, Power BI, Tableau).
- Excellent communication skills, with the ability to present findings clearly to both technical and non-technical audiences.
- A collaborative and proactive approach, comfortable working across teams and projects.
- Strong organisational skills and attention to detail.
- Commercially aware and curious about customer behaviour.
Seniority level
- Associate
Employment type
- Full-time
Job function
- Marketing
- Food and Beverage Services
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Customer Insights Executive employer: PizzaExpress
Contact Detail:
PizzaExpress Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Insights Executive
✨Tip Number 1
Network like a pro! Reach out to current or former employees at PizzaExpress on LinkedIn. A friendly chat can give us insider info about the company culture and maybe even a referral!
✨Tip Number 2
Prepare for the interview by diving deep into customer insights trends. We should be ready to discuss how we can use data to drive marketing strategies, just like they want in the job description.
✨Tip Number 3
Show off our analytical skills! Bring examples of how we've turned complex data into actionable insights in past roles. This will demonstrate that we can hit those KPIs they care about.
✨Tip Number 4
Apply through our website! It’s the best way to ensure our application gets seen. Plus, it shows we’re genuinely interested in being part of the PizzaExpress family.
We think you need these skills to ace Customer Insights Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Customer Insights Executive role. Highlight your data analysis skills and any experience with customer insights or marketing analytics. We want to see how you can help us achieve our KPIs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about customer insights and how your skills align with our goals at PizzaExpress. Keep it engaging and personal, so we can get a feel for who you are.
Showcase Relevant Experience: When detailing your past roles, focus on experiences that relate to monitoring brand health metrics or delivering actionable insights. We love seeing how you've made an impact in previous positions, so don’t hold back!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at PizzaExpress
✨Know Your Data
Make sure you brush up on your data analysis skills before the interview. Familiarise yourself with key metrics like NPS and customer satisfaction scores, as well as tools like Google Analytics and Vypr. Being able to discuss how you've used data to drive insights in past roles will impress the interviewers.
✨Showcase Your Communication Skills
Since you'll need to present findings to both technical and non-technical audiences, practice explaining complex data in simple terms. Prepare examples of how you've successfully communicated insights in previous jobs, and be ready to demonstrate your ability to tailor your message to different stakeholders.
✨Understand the Brand
Do your homework on PizzaExpress! Understand their brand values and current marketing strategies. Be prepared to discuss how your insights can align with their goals and contribute to their KPIs. Showing that you’re genuinely interested in the company will set you apart from other candidates.
✨Prepare Insightful Questions
Interviews are a two-way street, so come armed with thoughtful questions about the role and the team. Ask about how they currently use customer insights to shape their marketing strategies or what challenges they face in understanding customer behaviour. This shows your enthusiasm and strategic thinking.