At a Glance
- Tasks: Create bold campaigns that make PizzaExpress unforgettable across the UK & Ireland.
- Company: Join a fun and collaborative team at PizzaExpress, a beloved brand in hospitality.
- Benefits: Enjoy a vibrant work culture, career growth, and the chance to shape iconic marketing moments.
- Other info: Work in a supportive environment that values individuality and community.
- Why this job: Be the creative force behind campaigns that spark conversations and drive customer engagement.
- Qualifications: Experience in fast-paced environments and a passion for creativity and collaboration.
The predicted salary is between 40000 - 50000 € per year.
Ever wondered who dreams up the campaigns that make PizzaExpress unmissable? The ones that live on billboards, in paid social ads, land in restaurants, spark conversations and give people irresistible reasons to walk through our doors? That could be you. We’re on the lookout for a Brand Manager to help shape, launch and elevate our biggest brand moments across PizzaExpress and Milano. Reporting into our Senior Brand Manager, you’ll lead bold, integrated national campaigns that drive frequency, fame and commercial impact – from idea to execution (and everything after). This is a role for someone who loves great ideas, thinks commercially, thrives on collaboration and wants to make work that people notice.
What you’ll be doing
- You’ll create standout, through‑the‑line campaigns that keep PizzaExpress front of mind across the UK & Ireland – building brand fame, relevance and results.
- Own and co‑manage our brand calendar, shaping campaign planning, creative wrappers, content and post‑campaign analysis.
- Develop ATL promotional campaigns, from brief to creative to media planning.
- Build campaign toolkits that land brilliantly across the business.
- Lead end‑to‑end loyalty campaigns, working closely with CRM, Trading and Insight teams to deliver personalised, behaviour‑driving comms.
- Develop and deliver strategic partnerships (think Tesco, Avios, Blue Light Card, Ello Group) alongside our Trading team.
- Bring campaigns to life in restaurant through POS and internal touchpoints – A‑boards, table talkers, windows and more.
- Work hand in hand with Performance Marketing, CRM, PR and Social to make sure every campaign shows up strong across all channels.
- Brief and shape photoshoots and creative assets, working closely with our Creative & Content Studio on art direction.
- Lead and develop our Marketing Executive, supporting local restaurant marketing, new openings and refurbs.
What we’re looking for
- Similar role experience, ideally in a fast‑paced retail or hospitality environment.
- A genuine love for creativity and a strong understanding of the creative process.
- Experience leading integrated, multi‑channel campaigns end to end.
- A strong cultural compass – you know what’s relevant, bold and distinctive.
- Commercial confidence and a sharp, critical mindset.
- Brilliant organisation skills and the ability to juggle multiple priorities.
- An open, honest communication style – confident, thoughtful and collaborative.
- A true team‑player mentality who loves working cross‑functionally.
At PizzaExpress, we live by our FOCUS (Fun, One Team, Community, Unique & Authentic and Simplicity) values, creating a fun and welcoming environment where everyone works as one team. We care deeply about our communities, celebrate individuality, and stay true to who we are. And we believe in keeping things simple, so every experience is authentic and effortless. If you’re invited to interview, please let us know if you require any reasonable adjustments so we can support you.
Brand Manager employer: PizzaExpress
At PizzaExpress, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. As a Brand Manager, you'll have the opportunity to lead innovative campaigns in a collaborative environment that values creativity and teamwork, all while enjoying benefits such as professional development opportunities and a commitment to community engagement. Join us in shaping memorable brand experiences that resonate across the UK & Ireland, and be part of a team that celebrates individuality and authenticity.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at PizzaExpress. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your creativity! When you get the chance to meet with hiring managers, bring examples of your past campaigns. Make sure they see how you think outside the box and can drive brand impact.
✨Tip Number 3
Be ready to discuss your ideas! Prepare a few campaign concepts that could work for PizzaExpress. This shows you're not just interested in the role but are already thinking about how to elevate the brand.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the PizzaExpress family.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine! We want to see how you can think outside the box and come up with bold ideas that resonate with our brand. Use examples from your past experiences to illustrate your creative process.
Tailor Your Application:Make sure to tailor your CV and cover letter specifically for the Brand Manager role at PizzaExpress. Highlight your experience in leading integrated campaigns and your understanding of the retail or hospitality environment. We love seeing how your skills align with what we’re looking for!
Be Authentic:At StudySmarter, we value authenticity. Don’t be afraid to show your personality in your application. Share your passion for marketing and how it drives you to create memorable campaigns. We want to know the real you!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at PizzaExpress
✨Know Your Campaigns
Before the interview, dive deep into PizzaExpress's recent campaigns. Understand what made them successful and think about how you could contribute to future projects. This shows your genuine interest and helps you speak their language.
✨Showcase Your Creativity
Prepare examples of past campaigns you've led or contributed to. Highlight your creative process and how you collaborated with different teams. Be ready to discuss how you can bring bold ideas to life at PizzaExpress.
✨Understand the Brand Values
Familiarise yourself with PizzaExpress's FOCUS values. Think about how these values resonate with your own work style and experiences. During the interview, relate your answers back to these principles to demonstrate alignment with their culture.
✨Ask Insightful Questions
Prepare thoughtful questions that show your understanding of the role and the brand. Inquire about their upcoming campaigns or how they measure success. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.
