At a Glance
- Tasks: Lead exciting retail campaigns that boost visibility and sales for PizzaExpress.
- Company: Join a fun and collaborative team at PizzaExpress, a beloved brand in the food industry.
- Benefits: Competitive salary, cash car allowance, bonus, and a vibrant work culture.
- Other info: Enjoy a supportive environment that values community, individuality, and simplicity.
- Why this job: Make a real impact by shaping our retail marketing strategy and connecting with customers.
- Qualifications: Strong marketing experience in FMCG or retail, with a creative and commercial mindset.
The predicted salary is between 40000 - 50000 £ per year.
As our Marketing Manager – Retail, you’ll lead the delivery of standout retail campaigns that drive visibility, sales and long-term loyalty. Working across our supermarket partners and internal teams, you’ll bring our brand to life through joined‑up, omnichannel campaigns that connect retail with restaurant, delivery and wider brand activity. You’ll play a key role in shaping our retail marketing strategy, unlocking new opportunities and ensuring PizzaExpress stands out wherever our customer’s shop.
What you’ll be doing:
- Lead end-to-end retail campaigns, from idea to execution to performance review
- Deliver integrated campaigns across in-store, digital, CRM, paid and PR
- Partner with retailers like Tesco and Sainsbury’s to drive impactful activations
- Bring new product launches to life with strong, commercially focused campaigns
- Elevate our in-store presence through effective shopper marketing and POS
- Collaborate with PR, Social, CRM and Creative teams to create joined‑up campaigns
- Track performance, optimise campaigns and share insights to drive continuous improvement
- Manage budgets and identify new opportunities to grow visibility and sales
What we’re looking for:
- Strong marketing experience within FMCG, retail, hospitality or similar
- Proven success delivering integrated campaigns, ideally in a retail environment
- Experience working with supermarket partners and shopper marketing
- Commercial mindset, confident using data, budgets and performance metrics
- Highly organised with strong project management skills
- A creative thinker with a passion for brand, food and culture
- Excellent stakeholder management and communication skills
- Collaborative approach, comfortable working cross‑functionally
At PizzaExpress, we live by our FOCUS (Fun, One Team, Community, Unique & Authentic, and Simplicity) values, creating a fun and welcoming environment where everyone works as one team. We care deeply about our communities, celebrate individuality, and stay true to who we are. And we believe in keeping things simple, so every experience is authentic and effortless.
Brand Manager - Retail employer: PizzaExpress (Restaurants) Limited
At PizzaExpress, we pride ourselves on being an exceptional employer, offering a vibrant work culture that embodies our FOCUS values of Fun, Community, and Authenticity. As a Brand Manager in the heart of London, you'll enjoy competitive benefits, including a cash car allowance and bonus, while collaborating with leading supermarket partners to create impactful campaigns that drive brand loyalty. We are committed to your professional growth, providing opportunities to innovate and excel in a supportive environment where creativity thrives.
Contact Details:
PizzaExpress (Restaurants) Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager - Retail
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at PizzaExpress or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring examples of your past campaigns or ideas for future ones. This will demonstrate your passion for brand management and your ability to think outside the box.
✨Tip Number 3
Be prepared to discuss data! Since the role involves tracking performance and optimising campaigns, brush up on how you've used data in previous roles. Being able to talk numbers will show you're commercially minded and ready to make an impact.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the PizzaExpress team. Don’t miss out!
We think you need these skills to ace Brand Manager - Retail
Some tips for your application 🫡
Show Your Passion for Retail:When you're writing your application, let your enthusiasm for retail shine through! We want to see how your love for brand and food culture aligns with our values at PizzaExpress. Make it personal and relatable!
Highlight Your Campaign Successes:Don’t just list your experiences; tell us about the standout campaigns you've led! Share specific examples of how you’ve driven visibility and sales in previous roles. We’re all about those integrated campaigns, so make sure to showcase your creativity!
Be Data-Driven:We love a good number! In your application, mention how you've used data and performance metrics to optimise campaigns. Show us that you have a commercial mindset and can manage budgets effectively – it’s key for this role!
Keep It Clear and Concise:While we appreciate creativity, clarity is crucial! Make sure your application is well-structured and easy to read. We want to get to know you quickly, so keep it simple and straightforward. And remember, apply through our website for the best chance!
How to prepare for a job interview at PizzaExpress (Restaurants) Limited
✨Know Your Brand Inside Out
Before the interview, dive deep into PizzaExpress's brand values and recent campaigns. Understand how they connect with their supermarket partners and what makes their approach unique. This knowledge will help you demonstrate your passion for the brand and show that you're aligned with their vision.
✨Showcase Your Campaign Successes
Prepare specific examples of integrated campaigns you've led in the past, especially in retail or FMCG. Be ready to discuss the strategies you used, the challenges you faced, and the results you achieved. This will highlight your experience and give the interviewers confidence in your ability to deliver standout campaigns.
✨Emphasise Collaboration Skills
Since the role involves working cross-functionally, be sure to share examples of how you've successfully collaborated with different teams, such as PR, Social, and Creative. Highlight your communication skills and how you’ve managed stakeholder relationships to drive impactful activations.
✨Bring Data to the Table
Demonstrate your commercial mindset by discussing how you've used data and performance metrics to optimise campaigns in the past. Be prepared to talk about how you track performance and make data-driven decisions to improve visibility and sales, which is crucial for the role.
