At a Glance
- Tasks: Lead CRM strategy and design customer lifecycle programmes to boost engagement and loyalty.
- Company: Join a dynamic team focused on innovative customer communication strategies.
- Benefits: Enjoy a competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous learning and improvement.
- Why this job: Make a real impact on customer experiences and drive business success through data-driven strategies.
- Qualifications: Experience in CRM management and strong analytical skills are essential.
The predicted salary is between 56250 - 68750 £ per year.
THIS ROLE IS A FIXED, 12-MONTH CONTRACT.
JOB DESCRIPTION SUMMARY: This role sets the CRM strategy and owns how we communicate with customers after their first purchase.
You will design the lifecycle programmes for onboarding, retention, reactivation and loyalty, decide who gets which message and when, and measure whether it grows purchase frequency and customer lifetime value.
You will also manage a coordinator, who writes and delivers the email, push and franchisee local store marketing content to your plan.
You will work closely with Paid Media, Digital Experience, Data & Analytics, Commercial Finance and the Global Digital & Technology (D&T) team.
RESPONSIBILITIES: CRM and lifecycle management Define and operate the CRM roadmap in alignment with the Global CRM Playbook.
Design and run lifecycle programmes for onboarding, retention, reactivation and loyalty.
Set the contact strategy, balancing commercial performance against customer experience and send frequency.
Find and prioritise opportunities to raise purchase frequency, retention and lifetime value.
Segmentation and personalisation Build segmentation frameworks that go beyond RFM, using behavioural, transactional and engagement data.
Define the audiences the CRM and Marketing Coordinator uses for each campaign.
Drive personalisation across email, push notifications and other owned channels.
Assess predictive and AI-driven segmentation where the data supports it, and bring a business case when it does.
Loyalty and retention Own the customer retention strategy and the win-back initiatives that support it.
Drive member engagement and communications for the loyalty programme.
Work with Commercial Finance teams on propositions and offers that raise customer value, and decide which offers feed into CRM activity.
Planning and governance Own the CRM marketing calendar and set the priorities the CRM and Marketing Coordinator works to.
Keep CRM plans aligned with the Brand Team's priorities and calendars, and with commercial plans.
Maintain the approved copy checklist and sign off the franchisee LSM template library.
Set CRM governance standards and the measurement framework.
Data, platforms and consent Take responsibility for consent management across email, push and SMS, in line with UK GDPR and PECR.
Make sure data flows into the CRM and LSM platforms correctly, working with the Global D&T team.
Own platform configuration and the relationship with CRM, loyalty and marketing technology agencies and vendors, with the CRM and Marketing Coordinator as day-to-day contact for delivery.
Raise data and platform issues with the Global D&T team and track them to resolution.
Performance and testing Set CRM KPIs and produce regular performance reporting.
Analyse campaign, programme and segment performance, and act on what it shows.
Decide what gets tested (creative, offers, timing, audiences, channels) and design the tests the CRM and Marketing Coordinator runs.
Report CRM revenue contribution and incremental revenue to the Head of Digital.
Team leadership Manage and develop a coordinator, setting priorities and reviewing their work.
Agree with the Paid Media Manager how the CRM and Marketing Coordinator's time is shared, so agency deadlines do not crowd out the CRM calendar.
Build a habit of testing, learning and continuous improvement in the team.
Key stakeholders Head of Digital Coordinator Paid Media Manager Global Digital & Technology (D&T) team Commercial & Trading teams Brand Team Data & Analytics Team Digital Experience Team Technology & Product teams CRM, loyalty and marketing technology agencies and vendors Success measures CRM revenue contribution Customer retention rate Purchase frequency Customer lifetime value Loyalty programme engagement Automated programme performance Incremental revenue from CRM activity Testing and optimisation outcomes Consent and data flow issues identified and resolved #LI-Hybrid
CRM & Guest Lifecycle Manager in London employer: Pizza Hut
At Pizza Hut Delivery, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. As a Shift Leader, you'll not only lead a passionate team but also benefit from comprehensive training and development opportunities that empower you to grow both personally and professionally. Our commitment to diversity and community ensures that every team member feels valued and supported, making your journey with us truly rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Guest Lifecycle Manager in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace CRM & Guest Lifecycle Manager in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Pizza Hut from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Pizza Hut specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Pizza Hut
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Pizza Hut, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Pizza Hut you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Pizza Hut that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Pizza Hut, so think on your feet and don't hesitate to showcase your creativity!
