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For Companies At a Glance
- Tasks: Drive sales and lead marketing activities for Pizza Hut's brand strategy.
- Company: Join Pizza Hut, a global leader in pizza delivery and dining since 1958.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be part of a creative team that shapes the future of a beloved brand.
- Qualifications: 5+ years in brand management, preferably in food franchising; strong marketing skills required.
- Other info: This is a full-time role based in London, perfect for passionate marketers.
The predicted salary is between 32000 - 44000 £ per year.
Join to apply for the Brand Manager role at Pizza Hut UK & Europe
Join to apply for the Brand Manager role at Pizza Hut UK & Europe
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), serves and delivers more pizzas than any other pizza company. Pizza Hut is committed to providing an easy pizza experience across all channels, including Dine-in, Take-Away, Own Delivery, Aggregators, Web and App. Founded in 1958, Pizza Hut has become the most-recognized pizza restaurant in the world, operating more than 43,000 restaurants in more than 140 countries.
Job Purpose
We are seeking a dynamic, creative and proactive Brand Manager to join our team, reporting to the Head of Marketing. In this role, you will be responsible for relentlessly driving sales in the region and leading the implementation of all marketing activities related to the annual brand strategy and plan. This includes the support of campaigns, menu and pricing strategies, innovation, project managment, brand guardianship and governance. You will work with internal and external stakeholders, and will be responsible for leading the marketing relationships with our franchisees.
Job Functions
- Collaborate with the Head of Marketing on the development of annual operating plans, cascading the plans to the region and ensuring full alignment with franchisee partners to deliver on them.
- Partner with the Food Innovation & Tech BU lead to develop a food pipeline for the the region that future-proofs the brand, is aligned with the global food strategy and solves for customer needs and emerging trends.
- Lead quarterly marketing connects with all franchise partner marketing teams to ensure collaboration and partnership to unlock growth.
- Ensure franchisee calendars and brand plans are aligned with brand goals, monitor ongoing implementation and performance metrics, and partner with franchisee teams to optimize activations therefore driving max engagement and ROI while protecting the brand as a brand guardian.
- An understanding of the Delivery and Food Aggregator business/ channel is essential as this is a key channel to unlock growth.
- Leverage supplier partners and lead all partnerships, collaborations and campaigns against the global positioning and ensure flawlessly executed within the markets as well as due diligence around reporting on the results and ROI.
- Serve as the key day-to-day relationship builder and conduit between our BU support team, the global support teams and with our franchise partners, enhancing credibility and driving the business forward consistently.
- Work closely with the global Digital, Marketing and Design and Construction teams as well as at franchisee level to influence and impact overall customer experience and journey.
- Working with the Head of Marketing and finance team to monitor performance and track KPI’s and have a deep understanding of what is driving results while ensuring the wider support team is being updated.
- Serve as the key day-to-day relationship builder with our franchise partners, enhancing credibility, and driving the business forward consistently.
- Exemplify the digital- first mindset by taking the lead on CRM/ Loyalty strategies and implementation within the EU region to improve customer engagement, retention, driving frequency and sales.
- Assist with all other duties as required.
Knowledge & Skill Required
Experience:
- A minimum of 5 years in a brand management role or similar.
- Strong interest in food as a category with past experience in the QSR/Casual Dining Food Franchising industry.
- Previous brand marketing experience within franchising is an advantage.
- Demonstrated experience in developing and implementing short-term and long term menu pipelines, brand promotional calendars and strategies to build and maintain brand equity.
- Relationship management crutial in this role.
- Deep passion for marketing with a proven ability to deploy marketing to build the brand and grow sales.
- Customer-obsessed with a performance-driven and digital-first mindset.
- A change agent who will challenge the status quo and is emotionally intelligent.
- Experience working with CRM, loyalty and also major web analytics and reporting tools – ideally Google Analytics is advantageous.
Skills:
- Excellent project management.
- Sound analytical skills and commercial acumen.
- Organized, with the ability to prioritize time-sensitive assignments.
- A sense of urgency and a bias for action.
- Excellent interpersonal and communication skills (clear and concise in written and oral form).
- High work ethic.
- Strong relationship-building skills.
- Ability to work as part of a team.
- Influence and persuade key stakeholders.
Abilities:
- Desire to commit to and deliver results.
- Passion for continuous improvement with exceptional project management, influencing, and communication skills.
- Ability to review and identify issues and opportunities in business processes and systems.
- Capability to develop and articulate reliable plans and link them to functional and business financial plans.
- Ability to build an environment where the organization and its people learn naturally from experiences and apply their learning to benefit the organization.
- Perspective to pivot and pull levers if data analysis indicates that marketing and communications are not driving transaction growth.
- Understanding of the impact of strategic and operational decisions on profitable business growth.
- Great organizational skills, with excellent planning and time management skills
- Anticipate Trends and local/international competitors through social listening and research and keep brand image on the forefront of innovation.
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
-
Industries
Restaurants
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We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Brand Manager employer: Pizza Hut UK & Europe
Contact Detail:
Pizza Hut UK & Europe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Familiarise yourself with Pizza Hut's brand values and current marketing strategies. Understanding their approach will help you align your ideas and demonstrate how you can contribute to their goals during discussions.
✨Tip Number 2
Network with professionals in the QSR and casual dining sectors. Attend industry events or join relevant online forums to connect with people who might provide insights or referrals for the Brand Manager role.
✨Tip Number 3
Stay updated on food trends and consumer behaviour, especially in the delivery and aggregator channels. This knowledge will be crucial in conversations about driving sales and innovation within the brand.
✨Tip Number 4
Prepare to discuss your experience with CRM and loyalty strategies. Be ready to share specific examples of how you've successfully implemented these in previous roles, as this is a key focus for the position.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management, particularly in the QSR or casual dining sectors. Use specific examples of past campaigns or projects that demonstrate your ability to drive sales and manage relationships with franchise partners.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and the food industry. Mention how your skills align with the job requirements, such as project management and relationship building. Be sure to convey your understanding of Pizza Hut's brand and its market position.
Showcase Analytical Skills: Since the role requires sound analytical skills, include examples of how you've used data to inform marketing strategies or improve performance metrics in previous roles. Highlight any experience with tools like Google Analytics.
Demonstrate a Digital-First Mindset: Emphasise your experience with CRM and loyalty strategies in your application. Discuss how you have successfully implemented digital marketing initiatives that improved customer engagement and retention, showcasing your ability to adapt to current trends.
How to prepare for a job interview at Pizza Hut UK & Europe
✨Know Your Brand Inside Out
Before the interview, make sure you have a deep understanding of Pizza Hut's brand values, history, and current marketing strategies. Familiarise yourself with their menu innovations and recent campaigns to demonstrate your passion and knowledge during the discussion.
✨Showcase Your Relationship Management Skills
As a Brand Manager, you'll need to work closely with franchisees and internal teams. Prepare examples from your past experiences where you've successfully built relationships and collaborated with stakeholders to achieve common goals.
✨Demonstrate Your Analytical Mindset
Be ready to discuss how you've used data analysis in previous roles to drive marketing decisions. Highlight your experience with tools like Google Analytics and how you've leveraged insights to optimise campaigns and improve ROI.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and creativity. Think of scenarios where you've had to pivot marketing strategies based on market trends or customer feedback, and be prepared to share your thought process and outcomes.
