At a Glance
- Tasks: Lead exciting retail campaigns that boost visibility and sales for PizzaExpress.
- Company: Join a fun and inclusive team at PizzaExpress, where creativity thrives.
- Benefits: Enjoy a vibrant work culture, career growth, and the chance to make an impact.
- Other info: Embrace a collaborative environment that values individuality and community.
- Why this job: Shape innovative marketing strategies and collaborate with top supermarket partners.
- Qualifications: Experience in marketing, especially within FMCG or retail, is essential.
As our Marketing Manager – Retail, you’ll lead the delivery of standout retail campaigns that drive visibility, sales and long-term loyalty. Working across our supermarket partners and internal teams, you’ll bring our brand to life through joined-up, omnichannel campaigns that connect retail with restaurant, delivery and wider brand activity. You’ll play a key role in shaping our retail marketing strategy, unlocking new opportunities and ensuring PizzaExpress stands out wherever our customer’s shop. What you’ll be doing Lead end-to-end retail campaigns, from idea to execution to performance review Deliver integrated campaigns across in-store, digital, CRM, paid and PR Partner with retailers like Tesco and Sainsbury’s to drive impactful activations Bring new product launches to life with strong, commercially focused campaigns Elevate our in-store presence through effective shopper marketing and POS Collaborate with PR, Social, CRM and Creative teams to create joined-up campaigns Track performance, optimise campaigns and share insights to drive continuous improvement Manage budgets and identify new opportunities to grow visibility and sales What we’re looking for Strong marketing experience within FMCG, retail, hospitality or similar Proven success delivering integrated campaigns, ideally in a retail environment Experience working with supermarket partners and shopper marketing Commercial mindset, confident using data, budgets and performance metrics Highly organised with strong project management skills A creative thinker with a passion for brand, food and culture Excellent stakeholder management and communication skills Collaborative approach, comfortable working cross-functionally Why PizzaExpress? At PizzaExpress, we live by our FOCUS (Fun, One Team, Community, Unique & Authentic and Simplicity) values, creating a fun and welcoming environment where everyone works as one team. We care deeply about our communities, celebrate individuality, and stay true to who we are. And we believe in keeping things simple, so every experience is authentic and effortless. If you’re invited to interview, please let us know if you require any reasonable adjustments so we can support you.41bf1e1f-b16b-4260-a40a-17c77a06fd15
Retail Brand Manager in London employer: Pizza Express
As a Deputy General Manager at our iconic Pizzerias, you'll thrive in a vibrant work culture that celebrates individuality and passion for pizza. We offer competitive benefits, opportunities for professional growth, and a supportive environment where your leadership skills can shine. Join us in a location that not only serves delicious food but also fosters a sense of community and belonging.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Brand Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pizza Express and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pizza Express are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pizza Express on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pizza Express. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Retail Brand Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pizza Express. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pizza Express:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pizza Express’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pizza Express
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pizza Express will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pizza Express, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
