At a Glance
- Tasks: Localise global campaigns and drive marketing across restaurants and digital channels.
- Company: Dynamic franchise business with a strong US brand presence.
- Benefits: Competitive salary, creative environment, and opportunities for growth.
- Other info: Fast-paced environment with exciting challenges and collaboration opportunities.
- Why this job: Be the bridge between global and local, making a real impact on brand awareness.
- Qualifications: Proven marketing experience, strong communication skills, and project management abilities.
We’re looking for a hands-on Marketing Manager to act as the link between our US Brand team and UK franchise business. You’ll bring global campaigns to life for UK audiences, ensuring the brand is delivered consistently while adapting messaging, promotions and experiences to local culture and regulations. This is a highly visible role, working across restaurants, digital channels and partnerships to build brand awareness, drive footfall and grow customer loyalty.
What You’ll Do
- Localise global campaigns, ensuring alignment with brand standards while tailoring for the UK market
- Deliver marketing activity across restaurants, digital, delivery platforms and partnerships
- Develop and execute local store marketing and new opening plans to drive sales and engagement
- Manage UK social media channels and paid campaigns across key platforms
- Lead marketing across delivery partners (e.g. Uber Eats, Deliveroo, Just Eat) to maximise performance
- Build partnerships with influencers, communities and local organisations to increase awareness
- Coordinate POS, signage and promotional materials across sites
- Track performance, manage budgets and use insights to optimise campaigns
- Collaborate with internal teams, franchise partners and agencies to deliver best-in-class execution
What You’ll Need
- Proven marketing experience in a fast-paced environment (QSR or retail desirable)
- Experience delivering campaigns across digital, social and in-store channels
- Strong stakeholder management and influencing skills
- Commercial awareness and ability to balance brand and business priorities
- Highly organised, with strong project management and attention to detail
- Confident communicator with excellent written and verbal English
- Experience working with agencies and external partners
- Knowledge of delivery platforms and social media channels
- A hands-on, proactive approach with the ability to manage multiple priorities
Marketing Manager - 11 Charlotte Mews in London employer: Pizza Express
As a Deputy General Manager at our iconic Pizzerias, you'll thrive in a vibrant work culture that celebrates individuality and passion for pizza. We offer competitive benefits, opportunities for professional growth, and a supportive environment where your leadership skills can shine. Join us in a location that not only serves delicious food but also fosters a sense of community and belonging.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - 11 Charlotte Mews in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pizza Express and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pizza Express are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pizza Express on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pizza Express. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pizza Express. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pizza Express:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pizza Express’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pizza Express
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pizza Express will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pizza Express, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
