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- Tasks: Support CRM campaigns by planning, building, testing, and reporting on email communications.
- Company: Dynamic company focused on customer-centric digital marketing.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and process improvement.
- Why this job: Join a creative team and make an impact through data-driven marketing strategies.
- Qualifications: Experience in CRM or digital marketing, strong data interpretation skills, and HTML knowledge.
The predicted salary is between 30000 - 40000 £ per year.
To support the execution, delivery and analysis of the CRM campaign strategy and be the team's data and reporting specialist. You will own audience selection, segmentation and automation setup across Email, Push and SMS.
What you’ll be doing:
- Planning, building, testing, scheduling and reporting on all PEX and Milano email comms
- Working with internal stakeholders to produce content for emails
- Ensure all comms are on brand and update any that aren’t
- Create dynamic content to show the relevant content to the relevant customers
- Work in the HTML to ensure correct coding is in place and refine and edit emails built by our external agency
- Produce dynamic content versions and implement within existing email builds.
- Implement a test strategy, including creating creative variations and segment set up.
- Ensure thorough testing has taken place and the different variants are approved by internal stakeholders.
- Working with CRM Manager, define and create the segmentations for email and push comms
- Validate customer segments before sending out any comms, ensuring suppressions are correctly applied
- Report on performance of each segment in each channel
- Working with CRM team and other internal stakeholders, plan, test, build and report on new automated journeys
What you’ll need:
- Experience in a CRM, digital marketing or data-focused role within a customer centric organisation
- Comfortable interpreting data
- Strong understanding of customer segmentation and working with database management tools
- High attention to detail
- HTML experience including full editing within a WYSIWYG tool
- Experience in multivariate testing across platforms
- Ability to develop relationships with key stakeholders across the business to ensure digital is always at the forefront of our marcomms strategy
- Ability to spot an opportunity to improve a process/campaign
CRM Executive in London employer: Pizza Express
Contact Detail:
Pizza Express Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the CRM and digital marketing space. Use LinkedIn to connect with industry professionals and don’t be shy about asking for informational interviews. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous CRM campaigns, data analysis, or any HTML work you've done. This will give potential employers a taste of what you can bring to the table. Remember, we want to see your creativity and attention to detail!
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of customer segmentation and database management tools. Be ready to discuss how you’ve used these in past roles. We want to hear about your experiences and how you can apply them to our team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining our team. Let’s make it happen together!
We think you need these skills to ace CRM Executive in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Executive role. Highlight your experience in CRM, digital marketing, and data analysis. We want to see how your skills align with our needs!
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use examples from your past roles where you’ve successfully executed campaigns or worked with data. This helps us see your potential impact at StudySmarter.
Be Clear and Concise: When writing your application, keep it straightforward. We appreciate clarity, so avoid jargon and get straight to the point about your achievements and how they relate to the job.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team!
How to prepare for a job interview at Pizza Express
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Understand the tools and techniques used in customer segmentation, automation, and reporting. Being able to discuss specific examples of how you've used these skills in past roles will show that you're not just familiar with the concepts but can apply them effectively.
✨Showcase Your Data Skills
Since this role involves a lot of data interpretation, be prepared to talk about your experience with data analysis. Bring examples of how you've used data to drive decisions or improve campaigns. If you can, mention any specific metrics you've tracked and how they influenced your strategies.
✨Demonstrate Attention to Detail
Given the importance of accuracy in email comms and reporting, highlight your attention to detail. You might want to share a story where your meticulousness made a difference, whether it was catching an error before a campaign launch or ensuring all content was on brand.
✨Build Relationships with Stakeholders
This role requires collaboration with various internal teams, so be ready to discuss how you've successfully built relationships in previous positions. Share examples of how you’ve worked with stakeholders to achieve common goals, especially in a digital marketing context.