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- Tasks: Support CRM campaigns by managing audience selection, segmentation, and automation across various channels.
- Company: Join a dynamic team focused on customer-centric digital marketing.
- Benefits: Gain valuable experience in a fast-paced environment with opportunities for growth.
- Why this job: Be at the forefront of innovative marketing strategies and make a real impact.
- Qualifications: Experience in CRM or digital marketing, strong data interpretation skills, and HTML knowledge.
- Other info: Collaborate with diverse teams and enhance your career in a supportive atmosphere.
The predicted salary is between 30000 - 40000 £ per year.
To support the execution, delivery and analysis of the CRM campaign strategy and be the team’s data and reporting specialist. You will own audience selection, segmentation and automation setup across Email, Push and SMS.
What you'll be doing:
- Planning, building, testing, scheduling and reporting on all PEX and Milano email comms
- Working with internal stakeholders to produce content for emails
- Ensure all comms are on brand and update any that aren’t
- Create dynamic content to show the relevant content to the relevant customers
- Work in the HTML to ensure correct coding is in place and refine and edit emails built by our external agency
- Produce dynamic content versions and implement within existing email builds.
- Implement a test strategy, including creating creative variations and segment set up.
- Ensure thorough testing has taken place and the different variants are approved by internal stakeholders.
- Working with CRM Manager, define and create the segmentations for email and push comms
- Validate customer segments before sending out any comms, ensuring suppressions are correctly applied
- Report on performance of each segment in each channel
- Working with CRM team and other internal stakeholders, plan, test, build and report on new automated journeys
What you'll need:
- Experience in a CRM, digital marketing or data-focused role within a customer centric organisation
- Comfortable interpreting data
- Strong understanding of customer segmentation and working with database management tools
- High attention to detail
- HTML experience including full editing within a WYSIWYG tool
- Experience in multivariate testing across platforms
- Ability to develop relationships with key stakeholders across the business to ensure digital is always at the forefront of our marcomms strategy
- Ability to spot an opportunity to improve a process/campaign
CRM Executive employer: Pizza Express
Contact Detail:
Pizza Express Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Network like a pro! Reach out to people in the CRM and digital marketing space. Use LinkedIn to connect with industry professionals and don’t be shy about asking for informational interviews. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous CRM campaigns, data analysis, or any HTML work you've done. This gives potential employers a taste of what you can bring to the table. Remember, we love seeing real examples of your work!
✨Tip Number 3
Prepare for interviews by brushing up on your data interpretation skills. Be ready to discuss how you’ve used customer segmentation in past roles. We want to hear about your thought process and how you can apply it to our CRM strategies!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining our team. Let’s make it happen!
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Executive role. Highlight your experience in CRM, digital marketing, and data analysis. We want to see how your skills align with our needs!
Showcase Your Skills: Don’t just list your skills; demonstrate them! Include examples of how you've successfully managed email campaigns, worked with HTML, or implemented segmentation strategies. We love seeing real-world applications.
Be Detail-Oriented: Attention to detail is key in this role. Make sure your application is free from typos and errors. We appreciate a polished application that reflects your commitment to quality!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Pizza Express
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Understand the tools and platforms commonly used in the industry, and be ready to discuss how you've used them in past roles. This will show that you're not just familiar with the concepts but can also apply them effectively.
✨Showcase Your Data Skills
Since this role involves a lot of data interpretation, prepare to talk about your experience with data analysis and reporting. Bring examples of how you've used data to drive decisions or improve campaigns. If you can, share specific metrics or results that highlight your impact.
✨Demonstrate Attention to Detail
Given the importance of accuracy in email comms and segmentation, be prepared to discuss how you ensure quality in your work. You might want to mention any processes you follow for testing and validating content before it goes live. This will reassure them that you take pride in delivering error-free work.
✨Build Relationships with Stakeholders
This role requires collaboration with various teams, so think about how you've successfully built relationships in previous positions. Be ready to share examples of how you've worked with others to achieve common goals, especially in a digital marketing context. This will demonstrate your ability to be a team player.