Commercial Director (Beauty), EMEA - London (London)

About Pixi Beauty

As one of the fastest-growing independent beauty brands, Pixi Beauty has built an incredible worldwide reputation and is quickly becoming one of the most recognized brands in the industry. Due to our continued success, we are expanding and looking for an experienced Commercial Director - EMEA to lead our regional sales and account management strategy.

Role Overview

The Commercial Director - EMEA will be responsible for driving regional revenue growth by managing key retail and distribution partnerships across Europe, the Middle East, and Africa. This role requires a strategic leader who can own the P&L, develop robust sell-in & sell-out strategies, and lead a high-performing account management team. This position will work closely with senior leadership, cross-functional teams, and external partners to ensure Pixi’s continued commercial success and market expansion. We’re looking for a dynamic leader with a proactive, hands-on approach—someone who thrives in a fast-paced, entrepreneurial environment and is passionate about growing a beauty brand globally.

Key Responsibilities

• Commercial & Sales Leadership

• Own and manage the P&L for all EMEA retail and distribution partners, optimizing profitability and driving revenue growth.
• Develop and implement the sell-in and sell-out strategy, ensuring all partners are aligned with Pixi’s growth objectives.
• Collaborate with senior management to establish annual and quarterly sales targets per account, ensuring achievement of regional revenue goals.
• Lead business development efforts, identifying new distribution opportunities and expanding into high-growth markets.
• Negotiate and manage commercial agreements, ensuring favorable contract terms and maximizing margin contribution.

• Build tailored business plans for each retail and distribution partner, ensuring long-term sales growth and brand positioning.
• Oversee 12-month rolling demand forecasts per retailer, working closely with the global supply chain team to ensure inventory optimization.
• Develop sell-through acceleration programs, including in-store activations, staff training, and co-branded marketing initiatives.
• Partner with customer experience & training teams to plan impactful retailer events and staff education across EMEA.

• Lead and mentor a high-performing EMEA account management team, setting clear KPIs and fostering a results-driven culture.
• Ensure seamless execution of sales orders, working closely with operations, finance, and supply chain teams.
• Manage trade spend budgets, ensuring effective allocation of promotional funding and customer investment.
• Proactively resolve any accounts receivable and invoicing issues, ensuring smooth financial operations across all EMEA partners.

• Act as the key liaison between the EMEA sales team and internal stakeholders, ensuring alignment with global brand strategy.
• Partner with marketing teams to develop regionally relevant go-to-market strategies, leveraging digital, in-store, and influencer-driven campaigns.
• Drive data-driven decision-making, preparing monthly sales reports and business insights to inform leadership discussions.

Qualifications & Experience

• 10+ years of experience in sales, commercial leadership, or retail account management, ideally within the beauty, cosmetics, or consumer goods industry.
• Proven track record in P&L ownership, sales forecasting, and driving double-digit revenue growth in a multi-market environment.
• Strong negotiation skills with the ability to secure advantageous commercial terms with retail partners.
• Experience managing large-scale retail accounts (e.g., Sephora, Boots, Douglas, Lookfantastic) and multi-market distributors.
• Data-driven mindset—ability to interpret sales data, consumer trends, and market insights to shape commercial strategies.
• Leadership experience, managing high-performance sales or account management teams across multiple geographies.
• Strong cross-functional collaboration skills, working with marketing, operations, and finance teams to drive business success.
• Fluency in English required; additional European languages (e.g., French, German, Spanish) are a plus.

What We Offer

• A dynamic, high-growth company with a strong brand presence in the global beauty industry.
• Autonomy & ownership—lead the EMEA commercial strategy and directly impact Pixi’s success in the region.
• A fast-paced, entrepreneurial environment with a passionate team.
• Competitive salary + benefits package.
• Career growth opportunities within a global beauty leader.