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- Tasks: Lead Pixi's press strategy across Europe and manage earned media relationships.
- Company: Join Pixi Beauty, a fast-growing independent beauty brand with a global presence.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make an impact in the beauty industry by shaping brand narratives and securing media coverage.
- Qualifications: 5+ years of PR experience in beauty, strong media relationships, and strategic communication skills.
- Other info: Collaborate with cross-functional teams and oversee European PR agencies for consistent messaging.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Our Company Pixi Beauty is one of the fastest‑growing independent beauty brands, recognised globally for its skincare‑led makeup, glow philosophy and founder‑driven storytelling. Available in over 60 countries across key European retailers including Boots, Douglas and Sephora, Pixi continues to build long‑term brand equity through earned media, credible press relationships and culturally relevant narratives.
The Role
We are seeking an experienced Press Relations Manager to lead Pixi’s earned media strategy across Europe, with direct market ownership in priority territories and oversight of European agency partners. This is a senior, relationship‑led role focused on impact, consistency and measurable results across markets. The Press Relations Manager is responsible for directly managing earned media across Pixi’s core European markets while ensuring strong performance, alignment and accountability across additional European agency‑led territories. This role sits at the intersection of brand storytelling, founder visibility and product credibility, ensuring that press coverage is strategic, consistent and KPI‑driven. The focus is on earned editorial and broadcast opportunities, not paid partnerships with publishers, with a clear emphasis on building long‑term media relationships and delivering measurable outcomes by market.
Key Responsibilities
- European Press Relations (Direct Market Management)
- Directly manage earned press activity across UK, France, Germany, Netherlands and Spain
- Lead press strategy, outreach and relationship development within each priority market
- Secure high‑quality editorial coverage across print, digital, online and broadcast media
- Own pitching for product launches, seasonal moments, brand storytelling and founder‑led narratives
- Maintain senior‑level relationships with editors, journalists, producers and media decision‑makers
- Identify and develop new opportunities across evolving media landscapes, including broadcast formats
- Manage and coordinate press sample send‑outs across priority European markets in line with launch calendars and press strategy
- Broadcast and Media Opportunities
- Proactively identify and secure broadcast opportunities across European TV, radio, podcasts and digital video platforms
- Position Pixi’s brand story, founder voice and product innovation for European broadcast audiences
- Prepare briefing materials and talking points to support founder and spokesperson appearances
- Ensure broadcast activity aligns with wider press strategy and market priorities
- Earned Media Strategy and KPI Ownership
- Define and own earned media KPIs by European market, aligned with global PR objectives
- Track performance across coverage volume, quality, reach and strategic impact
- Ensure each market delivers against agreed targets and priorities
- Use performance insights to refine strategy and inform future planning
- Maintain clear visibility of results for senior stakeholders
- Brand and Founder Storytelling
- Ensure brand and founder features are central to press strategy across European markets
- Balance product mentions with broader brand narratives and long‑term storytelling
- Identify opportunities that elevate Pixi beyond product‑led coverage
- Partner with internal teams to align messaging and timing
- European Agency Management
- Oversee PR agencies across additional European territories
- Set clear objectives, briefs and KPIs for each agency market
- Ensure consistency in messaging, coverage quality and strategic alignment
- Review performance regularly and provide clear direction and feedback
- Act as the central point of coordination between internal teams and agencies
- Cross‑Functional Collaboration
- Work closely with marketing, influencer, education, retail and digital teams
- Align press activity with European launch calendars and key brand moments
- Support press events, editor briefings and brand activations where relevant
- Act as a senior brand ambassador for Pixi
KPIs and Success Metrics
Success in this role will be measured against clearly defined earned media KPIs, tracked monthly, quarterly and seasonally by market. The Press Relations Manager is accountable for delivering the following targets across priority European markets.
- Product and Editorial Coverage (Monthly Targets)
- 12 digital product placements per month
- 4 print product placements per month
- 1 dedicated product feature per month
- 2 listicle inclusions per month
- 5 organic social media editorial placements per month
- New Product Launches
- 20 earned editorial pieces per SKU within the first 90 days of launch. Coverage may include digital, print or listicle formats
- Brand and Founder Coverage
- 2 brand features per quarter focused on Pixi’s identity, values or positioning
- 2 founder features per quarter spotlighting Petra Strand through interviews or editorial coverage
- 1 expert commentary placement per month featuring Pixi spokespeople
- Broadcast and High‑Impact Media
- Ongoing delivery of broadcast coverage across European TV, radio, podcasts and digital video platforms in line with monthly earned media output
- Seasonal Earned Media
- Gift guide inclusion delivered during key seasonal periods, primarily October to December. Seasonal KPIs apply only during relevant trading windows
- Agency and Market Performance
- Agency‑managed European markets are expected to deliver against the same KPI framework, with performance reviewed regularly
Experience and Qualifications
- 5+ years of PR experience within the beauty industry, brand or agency side
- Proven experience directly managing earned media across multiple European markets
- Strong understanding of the European beauty and lifestyle media landscape
- Demonstrated success securing editorial and broadcast coverage
- Experience managing European PR agencies
- Comfortable owning KPIs, targets and market‑level accountability
- Excellent written and verbal communication skills
- Highly organised and strategic
- Experience working with founder‑led brands preferred
Press Relations Manager (EMEA) employer: Pixi Beauty
Contact Detail:
Pixi Beauty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Press Relations Manager (EMEA)
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events, workshops, or even online. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Showcase your expertise! Create a personal brand on social media or a blog where you share insights about press relations and the beauty industry. This not only highlights your skills but also attracts attention from potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its press strategies. Be ready to discuss how you can enhance their earned media efforts and align with their brand storytelling. Tailor your pitch to show you understand their vision.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Press Relations Manager (EMEA)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Press Relations Manager role. Highlight your experience in managing earned media, especially within the beauty industry, and showcase how your skills align with our brand storytelling approach.
Showcase Your Achievements: When detailing your past roles, focus on measurable results you've achieved in PR. Use specific examples of successful campaigns or press coverage you've secured, as this will demonstrate your ability to meet KPIs and drive impact.
Be Authentic: Let your personality shine through in your application. We value genuine storytelling, so share your passion for beauty and how it connects with your professional journey. This will help us see how you can contribute to our founder-driven narrative.
Apply Through Our Website: We encourage you to submit your application directly through our website. This ensures that your application is seen by the right people and helps us streamline the process. Plus, it shows your enthusiasm for joining our team!
How to prepare for a job interview at Pixi Beauty
✨Know Your Stuff
Before the interview, dive deep into Pixi Beauty's brand story, products, and recent press coverage. Familiarise yourself with their unique glow philosophy and how they position themselves in the beauty market. This will not only show your genuine interest but also help you align your answers with their values.
✨Showcase Your Relationships
As a Press Relations Manager, your ability to build and maintain relationships is key. Be ready to discuss specific examples of how you've successfully managed media relationships in the past. Highlight any senior-level contacts you have within the beauty industry and how those connections could benefit Pixi.
✨Be KPI Savvy
Understand the importance of KPIs in this role. Prepare to discuss how you've tracked and measured success in previous positions. Bring examples of how you've used performance insights to refine strategies and achieve targets, especially in earned media.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your strategic thinking and problem-solving skills. Think about potential challenges Pixi might face in the European market and how you would tackle them. This shows you're not just reactive but proactive in your approach to press relations.