Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead Pixi's PR strategy across Europe, managing press relationships and securing media coverage.
- Company: Join Pixi Beauty, a fast-growing independent beauty brand with a global presence.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with creative teams and oversee European agency partners for maximum impact.
- Why this job: Make an impact in the beauty industry while telling compelling brand stories.
- Qualifications: 5+ years of PR experience in beauty, strong media relationships, and strategic thinking.
The predicted salary is between 50000 - 65000 £ per year.
Our Company Pixi Beauty is one of the fastest-growing independent beauty brands, recognised globally for its skincare-led makeup, glow philosophy and founder-driven storytelling. Available in over 60 countries across key European retailers including Boots, Douglas and Sephora, Pixi continues to build long-term brand equity through earned media, credible press relationships and culturally relevant narratives. We are seeking an experienced Public Relations Manager to lead Pixi’s earned media strategy across Europe, with direct market ownership in priority territories and oversight of European agency partners. This is a senior, relationship-led role focused on impact, consistency and measurable results across markets.
The Public Relations Manager is responsible for directly managing earned media across Pixi’s core European markets while ensuring strong performance, alignment and accountability across additional European agency-led territories. This role sits at the intersection of brand storytelling, founder visibility and product credibility, ensuring that press coverage is strategic, consistent and KPI-driven. The focus is on earned editorial and broadcast opportunities, not paid partnerships with publishers, with a clear emphasis on building long-term media relationships and delivering measurable outcomes by market.
Key Responsibilities
- Directly manage earned press activity across UK, France, Germany, Netherlands and Spain
- Lead press strategy, outreach and relationship development within each priority market
- Secure high-quality editorial coverage across print, digital, online and broadcast media
- Own pitching for product launches, seasonal moments, brand storytelling and founder-led narratives
- Maintain senior-level relationships with editors, journalists, producers and media decision-makers
- Identify and develop new opportunities across evolving media landscapes, including broadcast formats
- Manage and coordinate press sample send-outs across priority European markets in line with launch calendars and press strategy
Broadcast and Media Opportunities
- Proactively identify and secure broadcast opportunities across European TV, radio, podcasts and digital video platforms
- Position Pixi’s brand story, founder voice and product innovation for European broadcast audiences
- Prepare briefing materials and talking points to support founder and spokesperson appearances
- Ensure broadcast activity aligns with wider press strategy and market priorities
Earned Media Strategy and KPI Ownership
- Define and own earned media KPIs by European market, aligned with global PR objectives
- Track performance across coverage volume, quality, reach and strategic impact
- Ensure each market delivers against agreed targets and priorities
- Use performance insights to refine strategy and inform future planning
- Maintain clear visibility of results for senior stakeholders
Brand and Founder Storytelling
- Ensure brand and founder features are central to press strategy across European markets
- Balance product mentions with broader brand narratives and long-term storytelling
- Identify opportunities that elevate Pixi beyond product-led coverage
- Partner with internal teams to align messaging and timing
European Agency Management
- Oversee PR agencies across additional European territories
- Set clear objectives, briefs and KPIs for each agency market
- Ensure consistency in messaging, coverage quality and strategic alignment
- Review performance regularly and provide clear direction and feedback
- Act as the central point of coordination between internal teams and agencies
Cross-Functional Collaboration
- Work closely with marketing, influencer, education, retail and digital teams
- Align press activity with European launch calendars and key brand moments
- Support press events, editor briefings and brand activations where relevant
- Act as a senior brand ambassador for Pixi
KPIs and Success Metrics
Success in this role will be measured against clearly defined earned media KPIs, tracked monthly, quarterly and seasonally by market. The Public Relations Manager is accountable for delivering the following targets across priority European markets.
Product and Editorial Coverage (Monthly Targets)
- 12 digital product placements per month
- 4 print product placements per month
- 1 dedicated product feature per month
- 2 listicle inclusions per month
- 5 organic social media editorial placements per month
New Product Launches
20 earned editorial pieces per SKU within the first 90 days of launch. Coverage may include digital, print or listicle formats.
Brand and Founder Coverage
- 2 brand features per quarter focused on Pixi’s identity, values or positioning
- 2 founder features per quarter spotlighting Petra Strand through interviews or editorial coverage
- 1 expert commentary placement per month featuring Pixi spokespeople
Broadcast and High-Impact Media
Ongoing delivery of broadcast coverage across European TV, radio, podcasts and digital video platforms in line with monthly earned media output.
Seasonal Earned Media
Gift guide inclusion delivered during key seasonal periods, primarily October to December. Seasonal KPIs apply only during relevant trading windows.
Agency and Market Performance
Agency-managed European markets are expected to deliver against the same KPI framework, with performance reviewed regularly.
Experience and Qualifications
- 5+ years of PR experience within the beauty industry, brand or agency side
- Proven experience directly managing earned media across multiple European markets
- Strong understanding of the European beauty and lifestyle media landscape
- Demonstrated success securing editorial and broadcast coverage
- Experience managing European PR agencies
- Comfortable owning KPIs, targets and market-level accountability
- Excellent written and verbal communication skills
- Highly organised and strategic
- Experience working with founder-led brands preferred
Public Relations Manager (EMEA) in London employer: Pixi Beauty
Contact Detail:
Pixi Beauty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Public Relations Manager (EMEA) in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events, online forums, or even social media. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your personality in interviews! Be authentic and let your passion for PR shine through. Remember, they’re not just hiring a skill set; they want someone who fits their brand vibe.
✨Tip Number 3
Do your homework on the company! Understand their brand story, recent campaigns, and media presence. This will help you tailor your pitch and show them you’re genuinely interested in being part of their team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and keen on joining the team.
We think you need these skills to ace Public Relations Manager (EMEA) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Public Relations Manager role. Highlight your experience in managing earned media and building press relationships, especially within the beauty industry. We want to see how your skills align with our brand storytelling and media strategy!
Showcase Your Achievements: When detailing your past roles, focus on measurable results you've achieved in PR. Did you secure high-quality editorial coverage or exceed KPIs? Share those wins! We love seeing how you've made an impact in previous positions.
Be Authentic: Let your personality shine through in your application. We value authenticity and want to know what makes you tick. Share your passion for beauty and how you connect with brand narratives. This is your chance to show us why you're a great fit for Pixi!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way to ensure it gets into the right hands. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at Pixi Beauty
✨Know Your Stuff
Before the interview, dive deep into Pixi Beauty's brand story and its unique selling points. Familiarise yourself with their products, recent press coverage, and any notable campaigns. This will not only show your genuine interest but also help you align your experience with their needs.
✨Showcase Your Relationships
As a Public Relations Manager, your ability to build and maintain relationships is key. Be ready to discuss specific examples of how you've successfully managed media relationships in the past. Highlight any senior-level contacts you have within the beauty industry that could benefit Pixi.
✨Prepare for KPI Discussions
Since this role is heavily focused on KPIs, come prepared with examples of how you've tracked and reported on earned media performance in previous roles. Be ready to discuss how you would define and measure success for Pixi across different European markets.
✨Bring Your Strategic Mindset
Pixi is looking for someone who can think strategically about earned media. Prepare to discuss your approach to developing a press strategy that aligns with broader marketing goals. Think about how you would balance product mentions with brand storytelling and be ready to share your ideas.