At a Glance
- Tasks: Connect customer needs with product capabilities to drive market success.
- Company: Join a dynamic team at a leading European software group.
- Benefits: Enjoy professional development, health insurance, and a flexible work environment.
- Other info: Diversity and inclusion are at our core; all backgrounds welcome!
- Why this job: Shape the future of data-driven marketing and make a real impact.
- Qualifications: Experience in SaaS marketing and strong analytical skills required.
The predicted salary is between 56700 - 69300 £ per year.
We’re looking for a Product Marketing Manager who can connect customer needs, product capabilities and market opportunities to strengthen our positioning, sharpen our propositions, and accelerate adoption across our portfolio.
Reporting to the Director of Revenue Operations (Rev Ops), you’ll join our newly established Revenue Operations & Commercial Strategy team, working alongside Business Intelligence, Marketing Automation & AI and Commercial Enablement.
Together, we’re building a connected, data-driven revenue engine across Sales and Marketing.
We are open to on-site, hybrid, and remote working within two time zones of our offices (CET).
About Us
Our group brings together three European software brands that help organisations earn and use data with trust: Cookie Information for consent management; Piwik PRO for privacy-by-design analytics and data activation; and Sheltr for reliably finding personal data in internal data sources.
Headquartered in Copenhagen with an office in Wrocław, our team of 180 people have been building trusted data solutions since 2011.
We work with companies and marketing teams across various industries that take control of their data model, including some of the most data-sensitive clients in healthcare, finance, energy & utilities, and the public sector.
We are proud that our clients rely on us to meet GDPR and EU data residency requirements across EMEA and the US, as this regulatory depth is hard to build and replicate.
We believe compliance and performance are not opposites.
Consented data, auditable analytics and full visibility of personal data belong to one data journey; together they form a foundation that marketing, IT, legal and the C-level can rely on.
Our journey is to move from a regulation-driven house of brands to one unified company with a clear point of view.
We are creating a new category around this complete data journey, and together we are building an enterprise-ready, data-driven revenue engine led by thought leadership.
Want to join us on this journey?
Keep reading to find out how you can help shape this with us.
The Role
You’ll work where Product, Marketing and Sales intersect, turning customer and market insight into commercial impact, accelerating adoption and growth across the portfolio.
You’ll help us define who we serve, why our products stand out and how we bring their value to market.
Combining analytical thinking, creativity and commercial judgement, you’ll shape positioning, lead go-to-market execution and equip our teams to communicate value and win customers.
Your key responsibilities will include
- Developing differentiated value propositions and messaging frameworks across products, customer segments and markets.
- Refining ICPs, buyer personas and segmentation using CRM data, customer interviews, win/loss analysis, product usage and competitive intelligence.
- Driving GTM and launch strategies for new products, features and portfolio changes, from audience definition and launch narratives to sales enablement and success metrics.
- Building a structured market/customer feedback loop to identify customer needs, adoption barriers and market opportunities, translating them into actionable recommendations for Product and commercial teams.
- Partnering with Rev Ops and Commercial Enablement to equip Sales, Account Management and Customer Success with compelling messaging, customer proof and objection handling.
- Contributing evidence and customer data to make pricing, packaging, and commercial proposition decisions.
About you
You’re a commercially minded product marketer who enjoys turning complex products and customer insights into clear propositions that drive action.
You combine analytical thinking with creativity, take ownership and know how to bring people along with a compelling story.
You bring
- Experience in Saa S product marketing, with a track record of developing positioning and executing go-to-market strategies.
- A background in digital technology or software, with the ability to translate complex product capabilities into clear customer value.
- Strong commercial acumen and an understanding of Saa S pricing models, packaging and proposition development.
- Hands-on experience with customer research, win/loss analysis, segmentation and competitive intelligence.
- Confidence using CRM data, product analytics and sales metrics to identify opportunities and measure impact.
- Excellent communication and storytelling skills, with the ability to engage both technical and commercial stakeholders.
- Fluency in English (C2).
Nice-to-haves
- Domain knowledge in data privacy, consent, web analytics, martech or data governance.
- Experience marketing to regulated sectors (e. g. healthcare, finance/banking, energy, public sector).
- Multi-brand / portfolio positioning experience, incl. umbrella or endorser brand set-ups.
- Led a pricing and packaging project end to end.
- DACH and/or Nordic market experience.
- Knowledge of German, French or a Nordic language.
- Familiar with competitive-intelligence and conversation-intelligence tools (e. g. Klue/Crayon, Gong).
What we offer
- You help shape the future growth of the company.
- An interesting mix of internal data, market and customer research.
- Professional development budget, health insurance, and other benefits.
- A positive, informal workplace.
- Our Commitment to Diversity & Inclusion
At Cookie Information & Piwik PRO we value diversity as a cornerstone of our success.
We welcome applications from all backgrounds and do not discriminate based on race, religion, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability.
We recognise that certain groups are underrepresented in the tech industry, and we encourage everyone to apply and help us shape a more inclusive workspace.
Product Marketing Manager employer: Piwik PRO
Piwik PRO is an attractive employer due to its commitment to privacy-by-design principles and a collaborative work culture. Employees benefit from remote work options and opportunities for professional development, making it a great place for those looking to grow their careers in analytics.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Piwik PRO and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Piwik PRO are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Piwik PRO on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Piwik PRO. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Piwik PRO. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Piwik PRO:Show us that you’ve done your homework! In your application, briefly mention what you admire about Piwik PRO’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Piwik PRO
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Piwik PRO will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Piwik PRO, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
