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- Tasks: Create innovative retention strategies using Email, SMS, and loyalty programs to boost customer engagement.
- Company: Join Pivotal, a leading digital marketing agency known for its creative solutions.
- Benefits: Competitive salary, 20 days holiday, dog-friendly office, and continuous learning opportunities.
- Why this job: Make a real impact on client retention while growing your marketing skills in a dynamic environment.
- Qualifications: 3+ years in email marketing and e-commerce, strong communication, and analytical skills.
- Other info: Enjoy team-building events, Beer Fridays, and a supportive, collaborative culture.
The predicted salary is between 28000 - 38000 £ per year.
Join to apply for the Retention Marketing Strategist role at Pivotal.
Role Fulfilled.
To be kept on file, please email your CV and Cover Letter to careers@pivotal.digital.
Pivotal is a renowned digital marketing agency specialising in providing innovative and effective marketing solutions for businesses worldwide. We focus on driving results and exceeding client expectations, and we are committed to delivering exceptional strategies and outstanding service. Our team of dedicated professionals is passionate about staying ahead of industry trends and delivering superior performance.
Role Overview
As a Retention Marketing Strategist at Pivotal, you’ll be integral to supporting our clients’ retention initiatives beyond traditional email marketing. This role requires a creative mindset and someone keen on devising and implementing comprehensive retention strategies, including Email and SMS marketing, loyalty programs, and personalised engagement tactics.
Key Responsibilities
- Customer Communication: Ensure messages are timely, relevant, and personalised, crafting strategies that provide the right message to reach the right person at the right time, enhancing customer engagement.
- Customer Loyalty: Innovate and implement strategies to deepen customer loyalty such as loyalty programs and personalised engagement tactics, targeting diverse consumer bases to encourage repeat business.
- Collaboration with the broader Marketing Team: Work closely with and be supported by various teams, including PPC, Content, and Optimisation, to ensure a unified approach to marketing strategies.
- Analytical Approach: Leverage data to inform strategies and tailor campaigns to enhance customer lifetime value and retention, utilising tools such as Google Analytics.
- Client Communication: Build long‑term relationships with clients, regularly jump on calls and work with them to increase customer retention.
- Work closely with the Marketing Manager to devise comprehensive email and retention strategies for various eCommerce clients across multiple industries.
- Work within the email marketing team to build comprehensive email marketing flows.
- Develop and help execute innovative retention strategies, including loyalty programs, referral schemes, and customer feedback mechanisms.
- Segment customer bases and craft targeted campaigns to enhance customer loyalty and satisfaction.
- Utilise analytics and data‑driven approaches to understand customer behaviours and improve lifetime value.
- Regularly communicate with clients and internal teams to align on strategies and goals.
- Monitor and report on the effectiveness of retention strategies, adjusting tactics as needed to meet objectives.
- Collaborate with the wider marketing team, including PPC, Optimisation and Content teams, on top‑down marketing strategies, ensuring cohesive cross‑channel campaigns.
Key Qualifications & Skills
- 3+ years experience creating and sending emails using platforms such as Klaviyo and Mailchimp.
- 3+ years of e‑commerce experience, either agency or in‑house.
- Excellent communication skills and previous experience working with clients or customers.
- Excellent organisational skills to handle multiple projects across clients simultaneously, meeting deadlines.
- Willingness to learn and take ownership of your work demonstrates strong initiative.
- Experience using software such as Adobe Suite, Canva, Figma, etc.
- A creative mindset with a high level of attention to detail.
- Excellent written English skills.
- Strong analytical skills with Google Analytics experience.
Desirable
- A degree or other relevant qualifications in Marketing or Business.
- Experience in other areas of marketing (Conversion Rate Optimisation, PPC, SEO, Affiliate marketing, Social and influencer marketing).
- Experience with the backend of E‑commerce platforms such as Shopify, Adobe Commerce, BigCommerce, WooCommerce, etc.
- Copywriting skills.
Why Join Us
As part of our dynamic team, you\’ll have the opportunity to drive significant growth and professional development and chart a clear path for career advancement within our rapidly expanding agency.
Benefits Package
- Salary: £28,000 – £38,000 (depending on experience)
- Collaborative and inclusive work environment
- Continuous learning and growth opportunities (dedicated development days)
- 20 days holiday allowance, with a day accrued each year of service
- Paid day off for birthdays
- Dog‑friendly office
- Beer Fridays
- Team building events
- The Yard Coffee discount
- And more!
Please note: This is a mainly office‑based role, and we are specifically seeking applicants local to Norfolk, UK.
Apply.
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Retention Marketing Strategist employer: Pivotal
Contact Detail:
Pivotal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retention Marketing Strategist
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who might know someone at Pivotal. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! If you’ve got a portfolio or examples of your past work, bring them along to interviews. It’s a great way to demonstrate your creative mindset and analytical approach.
✨Tip Number 3
Be prepared to discuss strategies! Brush up on retention marketing tactics and be ready to share your ideas on how you’d enhance customer loyalty at Pivotal. They’ll love your initiative!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals to join our team.
We think you need these skills to ace Retention Marketing Strategist
Some tips for your application 🫡
Craft a Compelling CV: Your CV is your first impression, so make it count! Highlight your relevant experience in retention marketing and showcase any specific achievements that demonstrate your skills. Tailor it to the role at Pivotal to show we’re the right fit for each other.
Personalise Your Cover Letter: Don’t just send a generic cover letter! Use this opportunity to express why you’re excited about the Retention Marketing Strategist role at Pivotal. Mention specific strategies or projects you admire and how your experience aligns with our goals.
Show Off Your Analytical Skills: Since data-driven decisions are key in this role, be sure to include examples of how you've used analytics tools like Google Analytics in past roles. We want to see how you’ve leveraged data to enhance customer retention and engagement!
Apply Through Our Website: We encourage you to apply through our website for a smoother process! It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Pivotal
✨Know Your Stuff
Before the interview, dive deep into Pivotal's work and their approach to retention marketing. Familiarise yourself with their recent campaigns and be ready to discuss how your experience aligns with their strategies. This shows genuine interest and helps you stand out.
✨Showcase Your Creativity
As a Retention Marketing Strategist, creativity is key! Prepare examples of innovative retention strategies you've implemented in the past. Whether it's a unique loyalty programme or a clever email campaign, be ready to share how your ideas drove results.
✨Data-Driven Mindset
Pivotal values analytical skills, so come prepared to discuss how you've used data to inform your marketing strategies. Bring specific examples of how you've leveraged tools like Google Analytics to enhance customer engagement and retention.
✨Engage and Communicate
Since client communication is crucial, practice articulating your thoughts clearly and confidently. Be ready to discuss how you've built relationships with clients in the past and how you plan to maintain those connections at Pivotal.
