Digital Marketing Executive in Norwich

Pivotal is hiring! We’re looking for a Digital Marketing Executive with experience in Email Marketing and a keen interest in other areas of Retention Marketing. Your primary role will focus on growing all areas of the Email Marketing department. This includes account strategy, designing and building emails, completing account setups, copywriting and reporting, building client relationships, and delivering results. This role will also work within the retention marketing team, with the opportunity to work between departments. Full training will be provided, but having a client‑first, results‑driven mindset is critical. You will be expected to deliver client work in a fast‑paced, demanding environment, with an easy‑going and knowledgeable team around you to support you.

Essential Skills & Experience

• Minimum one year experience with creating and sending emails using platforms such as Klaviyo, MailChimp, DotDigital
• Excellent communication skills are required to build client relationships, so previous experience working with clients or customers is essential.
• Excellent organisational skills: you can handle multiple projects across clients simultaneously, meeting various deadlines.
• A willingness to learn and take ownership of your work, demonstrating a solid initiative.
• With a keen eye for design, you will have previous experience using software such as Photoshop, Canva, Illustrator or Figma.
• You will have a creative mindset with a high level of attention to detail.
• Excellent written English skills to produce engaging copy where required.
• Strong analytical skills, with the ability to devise and deliver A/B testing across all areas of Email Marketing.

Desirable

• Experience in a previous E-Commerce or marketing role (in‑house or agency).
• Experience with other E-Commerce software/platforms such as Google Analytics, Shopify, Magento 2, Amazon, etc.
• A degree (or other relevant qualifications) in relevant fields such as Marketing, Creative Writing or Graphic Design.
• Experience in other Marketing departments, e.g. Conversion Rate Optimisation, PPC, SEO, Affiliate marketing.

Key Responsibilities

• Develop and build dynamic emails optimised for different inboxes and devices. This includes strategy, research, and design, all through building and scheduling using our email software.
• Monitoring email quality and deliverability, general account maintenance.
• Optimise the overall Email Marketing strategy for our clients & departmental process.
• Writing concise and engaging copy, including subject lines & preview text.
• Compiling visual, comprehensive reports and audits for clients to report on performance.
• Regular meetings with clients to discuss strategy.
• Assisting across multiple marketing departments to grow our retention marketing service.

Why Pivotal?

Pivotal is a digital transformation agency that works with market‑leading brands worldwide. We offer a range of digital solutions across websites, marketing, and logistics, and we’re growing rapidly. The marketing department has doubled in size and offerings over the last 18 months, and due to this growth, we’re hiring again! There are also opportunities to work with other marketing department areas, such as Conversion Rate Optimisation and Content & SEO. Join us as a Digital Marketing Executive in our dog‑friendly, vibrant city centre office and receive the following:

• Training and certifications across relevant skills.
• A collaborative, supportive company culture with a close‑knit team.
• Opportunity to work with some fantastic clients across a variety of sectors.
• 25 days holiday allowance.
• A day off for your birthday.
• Company pension scheme.
• Ride to work scheme.
• Tech scheme.
• Dedicated personal skill development days.
• All equipment provided.
• Monthly team building & workshop sessions.
• Staff discount at The Yard Coffee.
• A few 4‑legged colleagues... And more!

*Please note: This is a mainly office‑based role, and we are looking for applicants local to Norfolk, UK.*