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- Tasks: Create and implement innovative digital marketing strategies for top-tier clients.
- Company: Join Pivotal, a leading e-commerce digital transformation agency in Norwich.
- Benefits: Collaborative team environment, professional growth, and exposure to high-profile projects.
- Why this job: Make a real impact on user experience and drive results for renowned brands.
- Qualifications: Strong communication skills, design experience, and a passion for e-commerce.
- Other info: Stay ahead of trends in digital optimisation and work with cutting-edge technologies.
The predicted salary is between 28800 - 48000 £ per year.
Role Fulfilled
To be kept on file, please email your CV and Cover Letter to careers@pivotal.digital
Are you creative, analytical, organised and looking for an exciting opportunity to work with a talented and supportive team of e-commerce experts and household-name clients? Look no further than Pivotal!
Pivotal is an e-commerce-focused digital transformation agency based in Norwich. We are looking for a passionate and creative Digital Marketing Specialist to join our team.
The Company
In this Digital Marketing Specialist role, you\\\’ll join a global digital marketing and development agency, working with a range of high-end UK and US clients across a number of sectors and industries. You will oversee the implementation of end-to-end optimisation strategies, improving and optimising platforms for your clients. This role offers a unique opportunity to develop and exert influence within a globally renowned optimisation function.
The Role
As the Digital Marketing Specialist, you\\\’ll act as the main optimisation lead for a diverse range of well-known clients. You will help improve site performance, focusing on both strategy and design. You\\\’ll be responsible for managing a team of developers and gathering insights to inform marketing solutions and strategy. As a Digital Marketing Specialist, customer service, enterprise-level presentations, and account management experience are essential.
Responsibilities
- Assist in the planning, development, and execution of optimisation strategies for client websites, with a focus on improving user experience, conversion rates, and overall performance.
- UX design, with the ability to work with multiple clients brand identities, considering usability and function, with a focus on conversions
- Conduct a thorough analysis of website and asset data, identify opportunities for improvement, and make data-driven recommendations to clients.
- Managing client communications, including results presentations and keeping them informed of their optimisation progress
- Manage a team of test developers to ensure tests are turned around promptly and highly quality.
- Collaborate with other Pivotal team members, including project managers, designers, and developers, to ensure that optimisation efforts align with client needs and business objectives.
- Stay updated with the latest trends and best practices in digital optimisation, sharing your knowledge with the team and implementing new strategies and tactics as needed.
- Ensure that client-facing departmental reports are of the highest calibre.
Essential Qualifications
- Strong organisation and communication skills, both written and verbal
- Design experience with a keen eye for detail and experience using design tools such as Figma or Photoshop
- Strong problem-solving skills with attention to detail
- An understanding of ecommerce – experience with CMS platforms such as Shopify and Magento 2
- A desire to devise end-to-end optimisation strategies
- An analytical brain with the ability to think critically
- Strong proficiency using Google Analytics
- Passionate about improving user experience and user journeys
- Strong presentation skills, including building and presenting reports to key stakeholders
Desired Qualifications
- Agency-side or client-facing experience
- Experience with UX design
- Experience planning, conducting and analysing A/B and MV tests
- Experience with Convert (or similar AB testing tools) in a commercial environment
- An interest in emerging technologies like AI and machine learning
Apply
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Digital Marketing Specialist employer: Pivotal
Contact Detail:
Pivotal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work in digital marketing. Include case studies, analytics reports, and any successful campaigns you've managed. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their brand identity and think about how you can contribute to their optimisation strategies. Tailor your answers to show you're the perfect fit for their team.
✨Tip Number 4
Don't forget to apply through our website! We love seeing applications come directly from passionate candidates. Plus, it shows you're genuinely interested in joining our team at Pivotal.
We think you need these skills to ace Digital Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Specialist role. Highlight relevant experience, especially in e-commerce and optimisation strategies, to show us you’re the perfect fit for our team.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're passionate about digital marketing and how your skills align with our needs. Be creative and let your personality shine through – we love seeing that!
Showcase Your Skills: Don’t forget to mention your design experience and analytical skills. If you've worked with tools like Google Analytics or Figma, make sure to highlight that – it’s what we’re looking for!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any updates from us!
How to prepare for a job interview at Pivotal
✨Know Your Stuff
Before the interview, dive deep into Pivotal's work and their clients. Familiarise yourself with their optimisation strategies and recent projects. This will not only show your enthusiasm but also help you tailor your answers to align with their goals.
✨Showcase Your Creativity
As a Digital Marketing Specialist, creativity is key! Prepare examples of past campaigns or projects where you’ve implemented innovative strategies. Be ready to discuss how you approached challenges and what creative solutions you devised.
✨Data-Driven Mindset
Since the role involves analysing data for optimisation, brush up on your analytical skills. Be prepared to discuss how you've used tools like Google Analytics in previous roles to drive decisions and improve performance. Bring specific metrics to the table!
✨Communication is Key
You'll be managing client communications, so practice articulating your thoughts clearly and confidently. Prepare to present a mock report or case study during the interview to demonstrate your presentation skills and ability to convey complex information simply.
