We're looking for a technically elite paid social operator to own and scale our Meta acquisition channels across our portfolio of B2C lead generation brands — legal, boilers, solar, hearing care, air conditioning, mortgages, financial services and more.
This is a direct response, lead generation role. Not brand. Not content. You'll be managing close to £1 million in annual ad spend across multiple verticals and accounts.
What You'll Own
- End-to-end Meta (Facebook & Instagram) campaign management across all verticals
- Campaign architecture — account structure, audience strategy, budget allocation
- Full technical ownership of Meta Pixel, Conversions API (CAPI), and event tracking
- Creative strategy — briefing hooks, copy angles, and ad formats with our paid media and creative team
- A/B testing frameworks across creative, audiences, placements and offers
- Budget scaling decisions — knowing when to push and when to pull
- CPL reporting, lead quality tracking, and performance insight
- Policy compliance across regulated verticals (legal, finance, healthcare)
Required Technical Skills
- Meta Pixel and Conversions API (CAPI) implementation
- Advanced audience targeting, retargeting and lookalike strategies
- A/B testing and campaign optimisation
- GA4 and GTM attribution analysis
- CRM integrations and lead tracking
- Data analysis and performance reporting
- Conversion Rate Optimisation (CRO) — specifically for social landing pages
- Lead generation funnel design and strategy
- Lead nurturing workflows
- Meta Andromeda / AI delivery — working with the algorithm, not against it
Bonus Points
- Experience in lead gen verticals (finance, home improvement, healthcare)
- UGC and VSL creative briefing
Who You Are
- 3–5+ years hands‑on paid social, with 2+ years managing £250k+ annual budgets
- You think in CPL, lead volume and ROI — cost per qualified lead is what keeps you sharp
- Analytically rigorous, creatively curious — you know what stops a scroll and converts a click
- You understand what makes a social landing page convert, not just what drives the click
- Self‑managed, accountable, and comfortable holding multiple verticals simultaneously
- Ambitious — this role has real upward trajectory in a fast‑scaling business
The Package
- ~£1M annual ad budget under management
- Working alongside our paid media and creative team
