At a Glance
- Tasks: Lead customer acquisition and growth strategy for a dynamic wellness brand.
- Company: Fast-growing consumer brand focused on wellness and performance.
- Benefits: Competitive salary, bonus, equity, and hybrid working model.
- Other info: Work closely with the founder in a high-autonomy, fast-paced environment.
- Why this job: Be the first growth hire and shape the future of an exciting brand.
- Qualifications: Experience in DTC growth, paid social, and performance marketing.
The predicted salary is between 80000 - 100000 £ per year.
Our Client is an ambitious consumer brand in the wellness, sport and performance category and entering an exciting new phase of growth. With proven market traction, a refreshed product portfolio, and a clear roadmap for scale, they are seeking a commercially minded growth leader to help shape the next chapter of the business.
This is a rare opportunity to become the first dedicated growth hire within a fast-growing direct-to-consumer brand.
- Take full ownership of customer acquisition and growth strategy from day one.
- Play a pivotal role in a major brand relaunch featuring new products, refreshed packaging, and sustainability initiatives.
- Work directly with the founder in a high-autonomy environment where decisions are made quickly.
- Receive meaningful equity participation with the potential to share in future business success.
- Influence not only performance marketing but also brand positioning, messaging, and customer experience.
Responsibilities
- Own and optimise paid acquisition activity across key digital channels, with a strong focus on Meta.
- Build, test, and improve Shopify landing pages to maximise conversion performance.
- Develop and manage email and SMS automation programmes.
- Drive creative testing and collaborate with external creative partners.
- Monitor performance metrics, identify growth opportunities, and implement improvements quickly.
- Support additional channels including Google Ads, Amazon, and emerging acquisition opportunities.
Your Profile
- Experience delivering growth within a DTC, consumer, or eCommerce environment.
- Strong hands-on expertise in paid social and performance marketing.
- Comfortable owning the full customer journey, from acquisition through to retention.
- Commercially focused, with a strong understanding of CAC, LTV, and scalable growth models.
- Naturally proactive, adaptable, and energised by fast-paced, entrepreneurial businesses.
- Embraces AI and modern marketing technology to improve efficiency and performance.
To apply for this outstanding opportunity, please apply here.
Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.
Head of Growth or Growth Director in Slough employer: Pivotal London
Join a dynamic and ambitious consumer brand in the wellness sector, where you will have the unique opportunity to lead growth initiatives as the first dedicated growth hire. With a strong focus on innovation and sustainability, our London-based team fosters a collaborative and high-autonomy work culture, offering meaningful equity participation and the chance to directly influence the brand's trajectory. Embrace your entrepreneurial spirit in a fast-paced environment that values creativity and proactive thinking, while enjoying the benefits of hybrid working.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth or Growth Director in Slough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pivotal London and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pivotal London are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pivotal London on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pivotal London. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Growth or Growth Director in Slough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pivotal London. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pivotal London:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pivotal London’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pivotal London
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pivotal London will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pivotal London, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
