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For Companies At a Glance
- Tasks: Lead global Paid Search strategy and manage campaigns across key markets.
- Company: Join a top EdTech company empowering educators and learners worldwide.
- Benefits: Enjoy flexible remote work, 33 days annual leave, and generous health perks.
- Why this job: Be part of a mission-driven team with real autonomy and impact on education.
- Qualifications: 3-4 years PPC experience with expertise in Google Ads and Bing.
- Other info: Work directly with senior leadership in a flat, agile structure.
The predicted salary is between 36000 - 60000 £ per year.
Our client is one of the world’s largest and fastest-growing EdTech companies, with a mission to empower educators and inspire learners across the globe. Backed by a top-tier private equity firm, they’re entering an exciting phase of scale, with over 1 million active subscribers and operations in 60+ markets.
The Opportunity
- Join a digital-first, mission-led organization that’s transforming how teachers and students engage with educational content.
- Own the global Paid Search strategy across key markets, including the UK and US.
- Work directly with senior leadership in a flat, agile structure – real autonomy, no red tape.
- Play a pivotal role in shaping how the brand expands into high-opportunity markets like the US.
- Use your technical expertise to drive meaningful, measurable growth across core acquisition channels.
Responsibilities
- Strategic Ownership
- Lead on the channel roadmap: structure, bidding models, audience strategy, and keyword segmentation. Align PPC performance to broader business objectives (e.g., subscription growth, ROAS, CPA, LTV). Design and implement testing frameworks for ad copy, bid strategies, and landing pages.
- Tactical Execution
- Plan, build, and manage campaigns across Google Ads, Bing, and Performance Max. Continuously optimise performance based on CTR, CPA, ROAS, and conversion metrics. Own campaign monitoring, daily optimisation, and performance reporting.
- Technical & Data-Led Decision Making
- Confident with tracking setup, attribution models, and conversion funnels. Analyse large data sets using Excel, pivot tables, and dashboards in Looker Studio. Collaborate with data and product teams to integrate insights and refine strategy.
- Collaboration & Communication
- Work cross-functionally with growth, product, and content teams. Be the go-to PPC expert: make decisions, drive results, and champion best practices. Communicate performance updates and growth plans to stakeholders at all levels.
Your Profile
- 3–4 years of hands-on PPC experience across Google Ads and Bing.
- Track record of owning and scaling campaigns with measurable impact.
- Expert in Google Ads, Bing Ads, GA4, GTM, and Looker Studio.
- Strong grasp of attribution models and performance marketing metrics.
- Proactive, curious, and excited by the challenge of being the sole PPC specialist.
- Passion for education and mission-led organisations is a plus.
What’s On Offer
- Join a purpose-driven business on a global growth journey.
- High autonomy, high impact role with strong leadership support.
- Flexible working with a remote-first culture and UK HQ.
- Generous benefits package including 33 days' annual leave (inclusive of bank holidays), Westfield Health, “Me” and charity days, enhanced family policies, and more.
How to Apply
For a confidential discussion about this opportunity, please contact Noel at Pivotal on 07442 527285 or email.
Pivotal is an equal opportunities employer. We encourage applications regardless of race, ethnicity, religion, gender, sexual orientation, disability, age, or any other protected status.
Senior PPC Specialist employer: Pivotal London
Contact Detail:
Pivotal London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior PPC Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and digital marketing, especially within the EdTech sector. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the company's mission.
✨Tip Number 2
Network with current or former employees of the company on platforms like LinkedIn. Engaging in conversations can provide you with insider insights about the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on measurable outcomes. Being able to articulate your successes and the strategies behind them will set you apart as a candidate who can drive results.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've used data to inform your PPC strategies. Highlighting your experience with tools like Looker Studio and GA4 will demonstrate your technical expertise and readiness for the role.
We think you need these skills to ace Senior PPC Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 3-4 years of PPC experience, particularly with Google Ads and Bing. Include specific examples of campaigns you've owned and scaled, showcasing measurable impacts like subscription growth or ROAS.
Craft a Compelling Cover Letter: In your cover letter, express your passion for education and mission-led organisations. Discuss how your technical expertise aligns with the company's goals and how you can contribute to their global growth strategy.
Showcase Technical Skills: Emphasise your proficiency in tools like GA4, GTM, and Looker Studio. Mention your experience with tracking setups and attribution models, as these are crucial for the role.
Highlight Collaboration Experience: Since the role involves working cross-functionally, include examples of past collaborations with growth, product, and content teams. This will demonstrate your ability to communicate effectively and drive results in a team environment.
How to prepare for a job interview at Pivotal London
✨Showcase Your PPC Expertise
Be prepared to discuss your hands-on experience with Google Ads and Bing. Highlight specific campaigns you've managed, focusing on measurable outcomes like ROAS and CPA. This will demonstrate your ability to drive results.
✨Understand the Company's Mission
Research the EdTech company’s mission and values. Be ready to articulate how your passion for education aligns with their goals. This shows that you’re not just looking for a job, but are genuinely interested in contributing to their mission.
✨Prepare for Technical Questions
Expect questions about tracking setups, attribution models, and data analysis. Brush up on your knowledge of GA4, GTM, and Looker Studio. Being able to discuss these topics confidently will set you apart as a technical expert.
✨Demonstrate Collaboration Skills
Since the role involves working cross-functionally, prepare examples of how you've successfully collaborated with other teams in the past. Highlight your communication skills and ability to champion best practices in PPC.
