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For Companies At a Glance
- Tasks: Lead global Paid Search strategy and optimise campaigns for growth.
- Company: Join a leading EdTech company transforming education worldwide.
- Benefits: Enjoy flexible remote work, 33 days annual leave, and generous perks.
- Why this job: Make a real impact in a mission-driven environment with autonomy and support.
- Qualifications: 3-4 years PPC experience; expertise in Google Ads and Bing required.
- Other info: Be part of a diverse team that values equal opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Our client is one of the world’s largest and fastest-growing EdTech companies, with a mission to empower educators and inspire learners across the globe. Backed by a top-tier private equity firm, they’re entering an exciting phase of scale, with over 1 million active subscribers and operations in 60+ markets.
The Opportunity
- Join a digital-first, mission-led organisation that’s transforming how teachers and students engage with educational content.
- Own the global Paid Search strategy across key markets, including the UK and US.
- Work directly with senior leadership in a flat, agile structure – real autonomy, no red tape.
- Play a pivotal role in shaping how the brand expands into high-opportunity markets like the US.
- Use your technical expertise to drive meaningful, measurable growth across core acquisition channels.
Responsibilities
- Strategic Ownership
- Lead on the channel roadmap: structure, bidding models, audience strategy, and keyword segmentation.
- Align PPC performance to broader business objectives (e.g., subscription growth, ROAS, CPA, LTV).
- Design and implement testing frameworks for ad copy, bid strategies, and landing pages.
- Plan, build, and manage campaigns across Google Ads, Bing, and Performance Max.
- Continuously optimise performance based on CTR, CPA, ROAS and conversion metrics.
- Own campaign monitoring, daily optimisation, and performance reporting.
- Confident with tracking setup, attribution models, and conversion funnels.
- Analyse large data sets using Excel, pivot tables, and dashboards in Looker Studio.
- Collaborate with data and product teams to integrate insights and refine strategy.
- Work cross-functionally with growth, product, and content teams.
- Be the go-to PPC expert: make decisions, drive results, and champion best practices.
- Communicate performance updates and growth plans to stakeholders at all levels.
Your Profile
- 3–4 years of hands-on PPC experience across Google Ads and Bing.
- Track record of owning and scaling campaigns with measurable impact.
- Expert in Google Ads, Bing Ads, GA4, GTM, and Looker Studio.
- Strong grasp of attribution models and performance marketing metrics.
- Proactive, curious, and excited by the challenge of being the sole PPC specialist.
- Passion for education and mission-led organisations is a plus.
What’s On Offer
- Join a purpose-driven business on a global growth journey.
- High autonomy, high impact role with strong leadership support.
- Flexible working with a remote-first culture and UK HQ.
- Generous benefits package including 33 days' annual leave (inclusive of bank holidays), Westfield Health, “Me” and charity days, enhanced family policies, and more.
How to Apply
For a confidential discussion about this opportunity, please contact Noel at Pivotal on 07442 527285 or email noel@pivotallondon.co.uk. Pivotal is an equal opportunities employer. We encourage applications regardless of race, ethnicity, religion, gender, sexual orientation, disability, age, or any other protected status.
Senior PPC Specialist employer: Pivotal London
Contact Detail:
Pivotal London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior PPC Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and digital marketing, especially within the EdTech sector. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the company's mission.
✨Tip Number 2
Network with current or former employees of the company on platforms like LinkedIn. Engaging in conversations can provide you with insider insights about the company culture and expectations, which can be invaluable during the interview process.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed PPC campaigns in the past. Highlight measurable outcomes such as increased ROAS or reduced CPA to showcase your impact and expertise.
✨Tip Number 4
Stay updated on the tools and technologies mentioned in the job description, like GA4 and Looker Studio. Being able to speak confidently about these tools will set you apart as a knowledgeable candidate who is ready to hit the ground running.
We think you need these skills to ace Senior PPC Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior PPC Specialist position. Tailor your application to highlight your relevant experience in PPC, particularly with Google Ads and Bing.
Craft a Compelling CV: Your CV should clearly showcase your 3–4 years of hands-on PPC experience. Include specific examples of campaigns you've owned and scaled, along with measurable impacts such as improved CTR, CPA, and ROAS.
Write a Tailored Cover Letter: In your cover letter, express your passion for education and mission-led organisations. Highlight how your skills align with the company's goals and how you can contribute to their global growth journey.
Highlight Technical Skills: Make sure to emphasise your technical expertise in tracking setup, attribution models, and data analysis tools like Excel and Looker Studio. This will demonstrate your ability to make data-led decisions in PPC strategy.
How to prepare for a job interview at Pivotal London
✨Showcase Your PPC Expertise
Be prepared to discuss your hands-on experience with Google Ads and Bing. Highlight specific campaigns you've managed, focusing on measurable outcomes like ROAS and CPA. This will demonstrate your ability to drive results.
✨Understand the Company's Mission
Familiarise yourself with the company's mission in the EdTech space. Showing genuine interest in how they empower educators and inspire learners can set you apart as a candidate who aligns with their values.
✨Prepare for Technical Questions
Expect questions about tracking setups, attribution models, and conversion funnels. Brush up on your knowledge of these areas, as well as your experience with data analysis tools like Excel and Looker Studio.
✨Demonstrate Collaboration Skills
Since the role involves working cross-functionally, be ready to share examples of how you've collaborated with other teams in the past. Emphasise your communication skills and ability to champion best practices in PPC.
