At a Glance
- Tasks: Analyse marketing data to drive insights and influence key business decisions.
- Company: Global leader in luxury travel and hospitality with a focus on personalised experiences.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Join a dynamic team with genuine autonomy and visibility with senior stakeholders.
- Why this job: Shape marketing strategies and make a real impact in a fast-paced environment.
- Qualifications: 4+ years in marketing analytics, strong SQL skills, and experience with digital platforms.
Location: London – Hybrid, 3 days per week in the office.
Our client is a global leader within luxury travel and hospitality, operating a portfolio of premium brands and delivering highly personalised, high-value customer experiences across international markets. Following significant investment in marketing, data and digital transformation, the business is continuing to build its analytics capability and is now looking for a Senior Marketing Analyst to help shape how Marketing, Sales and wider commercial teams use data to make better decisions.
This is not a role focused purely on producing dashboards and reports. You'll work closely with senior stakeholders to interrogate data, identify opportunities and turn complex analysis into clear commercial recommendations that influence marketing investment, customer acquisition and business performance.
The Opportunity
- Become a key analytics partner to Marketing, Sales and wider commercial teams.
- Work across a portfolio of premium, high-value B2C brands.
- Analyse complex customer journeys where marketing activity ultimately converts through a consultative sales process.
- Help answer commercially important questions around acquisition, marketing effectiveness, lead quality, conversion and customer behaviour.
- Use SQL and advanced Excel to interrogate large datasets and uncover actionable insights.
- Work with marketing and customer data across Google Ads, Meta, GA4, Microsoft Ads and other digital platforms.
- Partner closely with Data Engineering and Data Science as the wider data capability continues to develop.
- Join a fast-moving environment where you'll have genuine autonomy and visibility with senior stakeholders.
- Remain highly hands-on whilst developing your commercial and stakeholder management capabilities.
- Opportunity to become a leading analytical voice within the team as the function grows.
Responsibilities
- Analyse marketing, sales, customer and operational data to identify trends, opportunities and areas for improvement.
- Write SQL queries to interrogate large datasets and answer complex commercial questions.
- Analyse marketing effectiveness across digital channels, campaigns, audiences and customer segments.
- Partner with Marketing teams to understand performance and identify opportunities to improve acquisition, conversion and ROI.
- Analyse the customer journey from initial marketing interaction through lead generation, sales conversion and revenue.
- Build and maintain dashboards using Tableau, Power BI, Looker or similar visualisation tools.
- Develop analysis and presentations that translate complex datasets into clear recommendations for senior stakeholders.
- Work closely with Data Engineering to ensure data is structured effectively for reporting and analysis.
- Support experimentation, forecasting and deeper analytical projects as the function develops.
- Take ownership of analytical projects from the initial business question through to recommendation and implementation.
- Proactively identify opportunities within the data rather than relying solely on stakeholder requests.
Your Profile
- 4+ years' experience within Marketing Analytics, Commercial Analytics, Customer Analytics or a similar analytical role.
- Strong hands-on SQL skills are essential, with experience independently writing queries and analysing large datasets within BigQuery, Snowflake or a similar cloud data warehouse.
- Advanced Excel skills with the ability to manipulate, analyse and interpret large and complex datasets.
- Experience working within a B2C environment, ideally analysing consumer marketing, acquisition, conversion and customer journey data.
- Solid understanding of digital marketing platforms including GA4, Google Ads, Meta Ads and Microsoft Ads/Bing.
- Experience analysing marketing performance and translating data into commercially actionable recommendations.
- Strong dashboarding and data visualisation experience using Tableau, Power BI, Looker or similar.
- Excellent PowerPoint and presentation skills, with experience communicating analysis to senior stakeholders.
- Strong commercial mindset – you're interested in understanding why something is happening and what the business should do next, rather than simply reporting the numbers.
- Confident communicating technical findings to non-technical audiences and influencing decision-making.
- This is a hands-on individual contributor role – you'll need to be comfortable personally interrogating data, writing SQL, working in Excel and building analysis rather than primarily managing analysts or delegating technical delivery.
- Self-sufficient and comfortable operating without significant structure or hand-holding.
- Experience within a fast-paced, high-growth or scale-up environment would be highly advantageous.
- Python experience, particularly for analysis, modelling or automation, would be beneficial but isn't essential.
Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.
Senior Marketing Analyst employer: Pivotal London
Pivotal London is an exceptional employer that fosters a collaborative and inclusive work culture, where innovative ideas are encouraged and valued. Employees benefit from tailored growth opportunities, working alongside experienced founders and stakeholders in the dynamic DTC and eCommerce landscape. With a focus on professional development and a commitment to diversity, Pivotal offers a rewarding environment for those looking to make a significant impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Analyst
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pivotal London and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pivotal London are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pivotal London on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pivotal London. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Analyst
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pivotal London. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pivotal London:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pivotal London’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pivotal London
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pivotal London will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pivotal London, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
