At a Glance
- Tasks: Lead and optimise CRM campaigns to enhance customer engagement and retention.
- Company: Join a top UK consumer tech business undergoing exciting digital transformation.
- Benefits: Hybrid work model, competitive salary, and opportunities for career progression.
- Other info: Collaborative environment with a focus on testing and continuous improvement.
- Why this job: Be part of a growing team that values innovation and personalisation in customer experiences.
- Qualifications: Experience in CRM or Lifecycle Marketing, preferably with Braze or similar platforms.
The predicted salary is between 51750 - 63250 £ per year.
Location
London (Hybrid – 4 days in office)
Our client is one of the UK's leading consumer technology businesses, currently undergoing a major digital transformation as it evolves into a modern, technology-led marketplace.
Backed by significant investment, the business is investing heavily across Product, Data and Consumer Growth, with CRM identified as one of its biggest commercial growth opportunities.
As part of this investment, they're looking to hire a Senior CRM Specialist to help build and optimise a best-in-class lifecycle CRM programme, working alongside the CRM Manager to deliver highly personalised customer experiences that drive engagement, retention and commercial growth.
The Opportunity
- Join a business at an exciting stage of growth as it builds its in-house CRM capability.
- Own the delivery and optimisation of sophisticated lifecycle campaigns across the customer journey.
- Work extensively with Braze to create personalised, automated customer experiences driven by behavioural data.
- Partner closely with Product, Data and Engineering teams to continually improve CRM performance and customer journeys.
- Play a key role in developing testing frameworks, automation and segmentation strategies that drive measurable business outcomes.
- Join a collaborative, high-performing Consumer Growth team where innovation, ownership and experimentation are encouraged.
- Enjoy genuine progression opportunities as the CRM function continues to grow.
Responsibilities
- Deliver and optimise CRM campaigns across acquisition, onboarding, engagement, retention and reactivation.
- Build and maintain automated customer journeys using Braze or an equivalent CRM platform.
- Develop audience segmentation and personalisation strategies to improve customer engagement.
- Plan, execute and analyse A/B tests to optimise campaign performance.
- Work with Product and Data teams to improve customer journeys and identify new CRM opportunities.
- Monitor campaign performance and provide actionable recommendations based on customer insight.
- Ensure campaigns are delivered accurately through robust QA and campaign governance.
- Contribute to the ongoing evolution of CRM processes, automation and best practice.
Your Profile
- Experience within CRM, Lifecycle Marketing or Customer Engagement roles in a consumer-facing business.
- Hands‑on experience using Braze or a comparable CRM platform.
- Strong understanding of lifecycle marketing, segmentation, customer journeys and marketing automation.
- Comfortable using customer data and campaign performance to drive continuous optimisation.
- Naturally curious with a passion for testing, experimentation and improving customer experiences.
- Experience collaborating with Product, Data or Engineering teams would be highly advantageous.
- Thrives in fast‑paced, high‑growth environments where ownership and initiative are valued.
- Excellent communication and stakeholder management skills.
Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.
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Senior CRM Specialist employer: Pivotal London
Pivotal London is an exceptional employer that fosters a collaborative and inclusive work culture, where innovative ideas are encouraged and valued. Employees benefit from tailored growth opportunities, working alongside experienced founders and stakeholders in the dynamic DTC and eCommerce landscape. With a focus on professional development and a commitment to diversity, Pivotal offers a rewarding environment for those looking to make a significant impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pivotal London and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pivotal London are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pivotal London on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pivotal London. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pivotal London. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pivotal London:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pivotal London’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pivotal London
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pivotal London will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pivotal London, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
