Senior Creative

This role sits at the heart of the agency’s creative output. You’ll lead the development of standout PR-led campaigns, shape ideas from brief to execution, and act as a guardian of creative quality across client work, new business and internal initiatives. You’ll be a confident creative voice internally and externally, mentoring junior talent while building trusted client relationships.

Key Skills & Experience Required

• Exceptional creative thinking with the ability to build campaigns tailored to brand briefs
• Deep understanding of the media landscape and how ideas translate across different titles and platforms
• Excellent deck design skills with strong attention to detail and visual storytelling
• Confident presenter with experience pitching ideas and concepts to clients
• Strong time management skills and the ability to juggle multiple accounts simultaneously
• Proven production experience, including overseeing photo and video shoots
• Strong copywriting skills across press, digital and social content
• Confident client counsel and problem-solving abilities
• Solid understanding of budgets and common PR campaign costs
• Experience managing and mentoring junior members of a creative team

Key Responsibilities

• Creativity

• Distil client briefs into clear, inspiring internal creative briefs in collaboration with strategy teams
• Organise and lead internal creative sessions, providing strong direction and refining ideas into viable concepts
• Take forward ideas that are newsworthy, on-budget, feasible and aligned with the agency’s creative standards
• Oversee reactive ideas from junior team members, adding value and ensuring brand consistency
• Build strong knowledge of client objectives and behaviours to confidently approve reactive work
• Stay immersed in media, culture and trends to inform press office and reactive conversations

• Translate ideas into beautifully designed presentations that reflect agency and client styles
• Produce a range of documents, from creative pitches and campaign plans to evaluations and reports
• Work closely with senior leadership to shape agency-wide creative initiatives and processes
• Mentor and nurture junior creatives through regular reviews and check-ins
• Take ownership of a defined stream of work or internal IP

• Break down complex new business briefs into clear creative opportunities
• Partner with strategists to define strong creative platforms that work across the marketing mix
• Lead the creative process alongside account leads, protecting creative integrity while delivering on client objectives

• Design and write compelling new business pitch decks across all sections
• Lead pitches as the creative voice, confidently presenting work and handling client questions

• Write clear photo and video briefs
• Select photographers and film crews from a diverse, high-quality roster
• Lead art direction, storyboarding and scripting
• Act as the main point of contact on shoots, providing confident direction to clients and suppliers
• Oversee editing, final delivery and client sign-off, taking accountability for output

• Maintain a broad and current understanding of media channels
• Oversee influencer strategies and briefs, ensuring content meets creative and client objectives
• Oversee content calendars and social storytelling
• Write and approve high-quality copy including press releases, blogs and articles
• Coach junior team members to raise the standard of their writing

• Manage multiple client accounts concurrently
• Lead large-scale campaigns from inception to delivery
• Ensure teams are clear on responsibilities, motivated and supported
• Build strong client relationships, acting as a trusted creative advisor
• Lead client meetings focused on creative output and campaign performance

• Actively raise personal and agency profile through trade press, panels, podcasts and industry events
• Regularly share work and insights on professional social platforms

• Contribute to internal meetings by sharing recent work and successes
• Support internal creative communications (e.g. newsletters, showcases)
• Participate in cultural and industry events
• Champion team morale and recognise junior talent

• This role includes the opportunity to shape your impact beyond day-to-day client work, including:
• Defining a personal specialism or area of expertise
• Contributing to the agency’s growth, reputation and creative ambition
• Collaborating with leadership on long-term development goals

Package

Hybrid working 2 days a week onsite

Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.