At a Glance
- Tasks: Lead global Mobile App Install campaigns and optimise performance across multiple channels.
- Company: Join a leading network agency working with a top digital entertainment brand.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborate with international teams and drive best practices in app acquisition.
- Why this job: Shape the future of app marketing and make a real impact in a dynamic environment.
- Qualifications: Experience in mobile app installs or paid search, with a focus on campaign strategy.
The predicted salary is between 60000 - 75000 £ per year.
We're partnering with a leading network agency to find a
Paid Search & App Downloads Director to join a specialist performance team working on one of the world's most recognised subscription-based digital entertainment brands.
This is an opportunity to lead global app acquisition activity across multiple European markets, managing high-performing teams while shaping best practice across paid search, app store marketing and mobile measurement.
The Role
You’ll take ownership of the planning, delivery and optimisation of Mobile App Install campaigns, ensuring best-in-class execution, tracking and reporting across international markets.
You’ll work closely with both onshore and offshore teams, leading campaign strategy while collaborating with platform partners and measurement providers to drive performance.
- What You’ll Be Doing
- Leading the delivery of global Mobile App Install (MAI) campaigns across Paid Search and App Store channels.
- Managing and developing onshore and offshore account teams.
- Driving campaign strategy, optimisation and performance reporting.
- Working closely with Mobile Measurement Partners (MMPs) to ensure robust tracking and attribution.
- Supporting activity across Search, Social and Display acquisition campaigns.
- Defining and implementing best practice for app growth and measurement across multiple international markets.
About You
We're open to speaking with candidates who are either
- A dedicated Mobile App Installs (MAI) specialist, or
- A strong Paid Search professional with hands-on experience supporting app acquisition campaigns.
Experience with the following is highly desirable
- Google Ads
- Apple Search Ads
- Microsoft Ads
- Mobile attribution and measurement platforms
Experience working on subscription-based apps or digital products (such as streaming, entertainment or membership platforms) would be a distinct advantage.
- Candidates must have the right to work in the UK without sponsorship
- #J-18808-Ljbffr
Search Marketing Specialist employer: Pivotal London
Pivotal London is an exceptional employer that fosters a collaborative and inclusive work culture, where innovative ideas are encouraged and valued. Employees benefit from tailored growth opportunities, working alongside experienced founders and stakeholders in the dynamic DTC and eCommerce landscape. With a focus on professional development and a commitment to diversity, Pivotal offers a rewarding environment for those looking to make a significant impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Search Marketing Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pivotal London and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pivotal London are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pivotal London on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pivotal London. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Search Marketing Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pivotal London. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pivotal London:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pivotal London’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pivotal London
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pivotal London will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pivotal London, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
