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- Tasks: Lead and build the Product Marketing function for a high-growth AI-powered SaaS platform.
- Company: Fast-growing, VC-backed global SaaS company transforming finance and compliance.
- Benefits: Competitive salary, equity, and benefits with flexible working arrangements.
- Why this job: Shape the narrative of a company redefining an industry and scaling globally.
- Qualifications: Strong B2B SaaS Product Marketing experience and ability to influence stakeholders.
- Other info: Join a dynamic team trusted by global leaders like Uber and Netflix.
The predicted salary is between 90000 - 110000 ÂŁ per year.
A fast-growing, VC-backed global SaaS company is looking for a Product Marketing Lead to build and own the Product Marketing function as the business enters a major scale-up phase across Europe and the US. This company operates in one of the most legacy-heavy, complex areas of finance and compliance—and is transforming it with a modern, AI-powered, API-first platform used by some of the world’s leading digital businesses.
Why this role stands out:
- Build Product Marketing from the ground up – messaging, positioning, personas, GTM frameworks, competitive intelligence and enablement
- Report directly into the VP of Marketing with high visibility across Product, Sales, Revenue Operations, Tax and Executive Leadership
- Lead the shift from a “compliance-driven” story to a strategic business transformation narrative for CFO-level buyers
- High-impact individual contributor role initially, with potential to build a PMM team as value is proven
- Set the narrative and toolset used globally across Sales, SDRs, Marketing and Product
- Join a fast-paced, high-performance scale-up where ownership, experimentation and autonomy are expected and rewarded
What you’ll be responsible for:
- Building a cohesive, differentiated GTM narrative across products and market segments from scratch
- Developing Personas and value propositions for CFOs, Controllers, VPs of Finance, Heads of Tax and Product teams
- Creating scalable enablement assets (decks, case studies, one-pagers, battlecards, objection handling frameworks)
- Owning competitive intelligence and positioning against legacy players in the space
- Partnering closely with Product, Sales, Marketing and Leadership to ensure message consistency
- Shaping product launches, pricing/packaging narrative and demand-driving storytelling
- Acting as the connective tissue across GTM – ensuring everyone is telling the same story, the same way
About you:
You are a strategic, commercially minded Product Marketer with the ability to execute hands-on work at pace. You thrive in ambiguity, love building from zero, and can influence senior stakeholders with clarity and confidence.
You’ll also have:
- Strong B2B SaaS Product Marketing experience (ideally enterprise or upper mid-market)
- Experience building messaging frameworks, Personas and competitive positioning from scratch
- The ability to translate complex products into compelling value propositions for senior finance buyers
- A track record of owning GTM and driving cross-functional alignment
- Experience creating scalable enablement content for Sales and GTM teams
- A builder mentality — someone who enjoys creating clarity, structure and narrative at its infancy
To find out more or express your interest, contact daniel@pivotallondon.co.uk or click “Apply” now.
Product Marketing Lead employer: Pivotal London
Contact Detail:
Pivotal London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how you can contribute to their growth story.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, use specific metrics and outcomes to demonstrate your impact in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and you’re considered for the role you want.
We think you need these skills to ace Product Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Product Marketing Lead. Highlight your B2B SaaS experience and any relevant achievements that showcase your ability to build messaging frameworks and drive GTM strategies.
Craft a Compelling Cover Letter: Use your cover letter to tell your story. Explain why you're passionate about transforming finance and compliance with AI-powered solutions, and how your skills align with the company's mission. Keep it engaging and personal!
Showcase Your Impact: In both your CV and cover letter, focus on quantifiable results from your previous roles. Whether it's driving revenue growth or launching successful products, we want to see how you've made a difference in past positions.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates. Plus, it shows you're keen to join our team!
How to prepare for a job interview at Pivotal London
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the company's AI-powered platform and its unique selling points. Familiarise yourself with their competitors and be ready to discuss how you would position the product in the market.
✨Craft Your GTM Strategy
Prepare a high-level go-to-market strategy that aligns with the company's goals. Think about how you would build a cohesive narrative for different personas, especially CFOs and finance teams, and be ready to share your ideas during the interview.
✨Showcase Your Hands-On Experience
Be prepared to discuss specific examples from your past roles where you've built messaging frameworks or created enablement content. Highlight your ability to work cross-functionally and how you've driven alignment across teams in previous positions.
✨Embrace the Builder Mentality
Demonstrate your enthusiasm for building from the ground up. Share stories that illustrate your experience in navigating ambiguity and creating clarity in new projects, as this role requires someone who thrives in fast-paced environments.
