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- Tasks: Lead performance marketing strategies for a vibrant digital food brand.
- Company: Join a fast-growing FMCG brand with a strong community of over 500,000 home cooks.
- Benefits: Enjoy hybrid working, competitive salary, and the chance to shape a leading brand's growth.
- Why this job: Be part of a mission-driven team that resonates with Gen Z and Millennial audiences.
- Qualifications: 5+ years in performance marketing with expertise in paid social and search campaigns.
- Other info: Collaborate with creative teams and stay ahead of digital advertising trends.
The predicted salary is between 48000 - 72000 £ per year.
A leading digital food brand is entering a high-growth phase and is now looking for a Performance Marketing Lead to scale acquisition across its web and app products. With a vibrant creative presence, a loyal and fast-growing community, and a best-in-class digital product, this is a rare opportunity to join one of the most culturally relevant brands in the food and lifestyle space.
This is a mission-led, content-first brand that has built an engaged community of over 500,000 home cooks through recipe videos, cooking tools, and a new mobile app. With a bold, creative tone and deep cultural resonance with Gen Z and Millennial audiences, the company has grown into one of the UK’s most exciting consumer brands.
Now scaling its in-house growth team, the brand is investing in performance marketing as a core engine of customer acquisition and engagement across key markets.
This role will take full ownership of paid acquisition strategy and execution across Meta, TikTok, Google, and emerging channels. The Performance Marketing Manager will work cross-functionally with product, creative, data, and finance teams to deliver high-performing campaigns and scale both web and app growth.
This is a hands-on, high-impact role ideal for someone who thrives in a fast-paced, collaborative environment and wants to help shape the next chapter of growth for a leading digital brand.
- Own day-to-day channel management including creative requests, testing plans, budget pacing, and campaign reporting.
- Drive app and web acquisition using tools such as Appsflyer, Google Ads, and Apple Search Ads.
- Implement a structured testing framework for creatives, audiences, and bidding strategies to improve CPA and LTV.
- Collaborate with creative teams to brief assets, share insights, and drive continuous improvement.
- Analyse performance across channels and deliver actionable reporting, forecasts, and recommendations.
- Stay up to date with digital advertising trends, attribution methodologies, and new channel opportunities.
- Identify and recommend tools, processes, or platforms to improve marketing performance and scalability.
5+ years of hands-on experience in performance marketing (agency or in-house). Strong understanding of paid social and paid search campaign management for web and app products. Strong analytical mindset with comfort working in Excel/Google Sheets; SQL or BigQuery experience is a bonus. Skilled at briefing and collaborating with creative teams to develop high-performing ad content.
Performance Marketing, Paid Social, Paid Search, App Marketing, Mobile Acquisition, Meta, TikTok, Attribution, Appsflyer, Creative Testing, Campaign Management, Data Analysis, Google Ads, Budget Ownership, Growth Strategy, DTC, Consumer App.
Performance Marketing Manager at a worldwide FMCG brand employer: Pivotal London
Contact Detail:
Pivotal London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager at a worldwide FMCG brand
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially on platforms like Meta and TikTok. Understanding the nuances of these channels will help you demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the FMCG and digital marketing space. Attend industry events or webinars to connect with potential colleagues and learn more about the company culture and expectations.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your role in driving acquisition and engagement. Be ready to share metrics that showcase your impact on performance.
✨Tip Number 4
Stay updated on tools like Appsflyer and Google Ads, and consider taking a short course if you're not already proficient. Showing initiative in mastering these tools can set you apart from other candidates.
We think you need these skills to ace Performance Marketing Manager at a worldwide FMCG brand
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially with paid social and search campaigns. Use specific metrics to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the food and lifestyle industry. Mention how your skills align with the company's mission and how you can contribute to their growth strategy.
Showcase Analytical Skills: Emphasise your analytical mindset by providing examples of how you've used data to drive marketing decisions. Mention any experience with tools like Excel, SQL, or BigQuery.
Highlight Collaboration Experience: Since the role involves working cross-functionally, include examples of successful collaborations with creative teams or other departments. This will show your ability to thrive in a team-oriented environment.
How to prepare for a job interview at Pivotal London
✨Know Your Metrics
Familiarise yourself with key performance indicators relevant to performance marketing, such as CPA, LTV, and ROAS. Be prepared to discuss how you've used these metrics in past roles to drive successful campaigns.
✨Showcase Your Creativity
Since the role involves collaborating with creative teams, come equipped with examples of high-performing ad content you've developed or contributed to. Highlight your ability to brief creatives effectively and how you’ve driven continuous improvement.
✨Stay Current with Trends
Demonstrate your knowledge of the latest digital advertising trends and emerging channels. Discuss any recent changes in the industry that could impact performance marketing strategies, especially for platforms like Meta and TikTok.
✨Prepare for Technical Questions
Given the analytical nature of the role, be ready to answer questions about tools like Appsflyer, Google Ads, and your experience with data analysis. Brush up on your Excel/Google Sheets skills and be prepared to discuss any SQL or BigQuery experience you have.
