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- Tasks: Lead performance marketing campaigns across social platforms to drive user acquisition.
- Company: Join a vibrant digital food brand with a strong community and creative presence.
- Benefits: Enjoy hybrid working, a competitive salary, and the chance to shape marketing strategies.
- Why this job: Be part of a culturally relevant brand that resonates with Gen Z and Millennials.
- Qualifications: 6+ years in performance marketing, especially with D2C or subscription models.
- Other info: Opportunity to expand internationally and work with a passionate team.
The predicted salary is between 60000 - 85000 £ per year.
A leading digital food brand is entering a high-growth phase and is now looking for a Performance Marketing Lead to scale acquisition across its web and app products. With a vibrant creative presence, a loyal and fast-growing community, and a best-in-class digital product, this is a rare opportunity to join one of the most culturally relevant brands in the food and lifestyle space.
This is a mission-led, content-first brand that has built an engaged community of over 750,000 home cooks across the UK, US, and Australia. Known for its bold, creative tone and deep cultural resonance with Millennial and Gen-Z audiences, the brand has grown into one of the UK’s most exciting consumer platforms. With a strong emphasis on collaboration, data, and user experience, the company is now scaling its in-house growth function—and performance marketing is at the heart of this strategy.
This is a strategic and hands-on role for a data-driven performance marketer who thrives in fast-paced, test-and-learn environments. You’ll take full ownership of user acquisition across Meta, TikTok, Apple Search Ads, and more - working closely with Creative, Product, and Data teams to deliver scalable, efficient growth across multiple markets. You’ll have the chance to grow performance spend from an existing £150k monthly budget, launch creative testing workflows, optimise CAC and LTV, and expand internationally into the US, Canada, and Australia.
Key Responsibilities- Scale acquisition campaigns across Meta, TikTok, and Apple Search Ads for web and app platforms
- Lead a structured, data-driven creative testing process to surface and scale high-performing ads
- Expand paid media activity across international English-speaking markets (US, CA, AUS)
- Own end-to-end campaign strategy, execution, and optimisation with full budget responsibility
- Monitor and improve subscription metrics including CPA, CAC:LTV, CVR, and ROAS
- Analyse and optimise performance using tools like Appsflyer and other attribution platforms
- Identify opportunities to improve campaign efficiency using AI tools and automation
- Optimise user journeys post-click, from landing page to trial start
- Navigate attribution and performance across dual-platform ecosystems (web + app)
- 6+ years in performance marketing, ideally for a D2C or consumer app with a subscription model
- Proven hands-on experience scaling Paid Social campaigns on Meta and TikTok
- Strong analytical mindset with deep familiarity with CAC:LTV and mobile/web acquisition metrics
- Proficiency with tools such as Appsflyer, Google Sheets/Excel
- Ambitious, curious, and eager to lead in a fast-moving, founder-led business
- Experience managing dual-platform (web + app) growth funnels
- Performance Marketing
- Paid Social
- Meta
- TikTok
- Apple Search Ads
- App Marketing
- CAC:LTV
- Appsflyer
- Attribution
- Creative Testing
- Growth Strategy
- Web + Mobile Acquisition
- Campaign Management
- DTC
- Subscriptions
To apply or find out more, contact daniel@pivotallondon.co.uk or click "Apply" now.
Contact Detail:
Pivotal London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Lead (Paid Social - App)
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially on platforms like Meta and TikTok. Understanding the nuances of these channels will help you demonstrate your expertise during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing case studies or examples of how you've optimised campaigns in the past. Be ready to discuss specific metrics like CAC and LTV, as these are crucial for the role.
✨Tip Number 3
Network with professionals in the food and lifestyle sector. Engaging with industry peers can provide insights into the company culture and expectations, which can be beneficial during your application process.
✨Tip Number 4
Prepare to discuss your experience with creative testing workflows. This role emphasises collaboration with creative teams, so being able to articulate your approach to testing and scaling ads will set you apart.
We think you need these skills to ace Performance Marketing Lead (Paid Social - App)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially with Paid Social campaigns on platforms like Meta and TikTok. Use specific metrics to demonstrate your success in scaling acquisition.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the food and lifestyle industry. Mention your familiarity with subscription models and how your analytical mindset can contribute to optimising CAC and LTV.
Showcase Relevant Skills: In your application, emphasise your proficiency with tools such as Appsflyer and Google Sheets/Excel. Highlight any experience you have with creative testing processes and campaign management.
Demonstrate Cultural Fit: Research the brand's tone and community engagement strategies. In your application, reflect an understanding of their vibrant creative presence and how you can contribute to their mission-led approach.
How to prepare for a job interview at Pivotal London
✨Know Your Metrics
Familiarise yourself with key performance indicators like CAC, LTV, and ROAS. Be prepared to discuss how you've used these metrics in past campaigns to drive growth and optimise performance.
✨Showcase Your Creative Process
Since the role involves leading a data-driven creative testing process, be ready to share examples of how you've developed and tested ad creatives. Highlight any successful campaigns that resulted from your creative strategies.
✨Understand the Brand's Voice
Research the company's tone and community engagement strategies. Demonstrating an understanding of their bold, creative presence will show that you can align your marketing efforts with their brand identity.
✨Prepare for Scenario Questions
Expect questions about how you would handle specific challenges in scaling acquisition campaigns across different platforms. Think through potential scenarios and your strategic approach to solving them.
