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- Tasks: Execute and optimise paid media campaigns across Google Ads and META Ads.
- Company: Join the UK's leading spa and wellness marketplace, a true disruptor in the industry.
- Benefits: Enjoy a hybrid work model with opportunities for growth and development.
- Why this job: Be part of a high-growth team revolutionising how customers book spa experiences.
- Qualifications: 3+ years of paid media experience, comfortable managing larger accounts.
- Other info: Work in Brighton 3x a week; applications without UK work rights won't be considered.
The predicted salary is between 36000 - 60000 £ per year.
Hybrid - Brighton 3x a week
Want to work with a true disruptor? This is an opportunity with the UK’s leading marketplace in the spa and wellness category. They’re growing double digits YoY, investing heavily in tech, marketing, and talent, and consistently delivering strong profitability. Right now, they’re looking for a Campaign and Social Media Manager to join their high-growth journey in the spa and wellness space.
- A tech-driven online booking platform and marketplace for the spa industry in the wellness category – think a Booking.com for Spa stays.
- With 40% of the UK population fitting the ideal spa customer profile, the opportunity for scale is massive.
- Industry leader, trusted by 500 of the UK's 800–900 high end spas.
- The sector is ripe for disruption: 58% of Spa stays are booked via traditional methods, direct with the Spa.
- Noticing a disconnect in how customers book breaks at Spas vs other travel experiences, the team created a marketplace which allows customers to compare spas UK wide.
- The team have been self funded from day one and re-invest heavily in their people, their marketing and their tech and website - which keeps them future facing.
The Opportunity: You’ll be executing optimising paid media campaigns across Google Ads (including Bing), META Ads and Bing Ads to drive incremental growth and meet performance targets. Analyse campaign performance using GA4 Tableau and in-channel metrics. Implement A/B testing to improve conversion rates. Work with creative teams to develop high performing ad assets across YouTube and META Ads. The brand is in high growth and scale-up mode - which means multiple channels are also increasing budgets - meaning that, with the support of the Head of Search, you’ll have the opportunity to work on scaling and growing paid media programmes!
You:
- 3 + years of paid media experience across Search and META.
- You have experience managing multiple accounts and understand the differences in approaches for scaling versus optimising accounts.
- Comfortable managing larger accounts, preferably with experience handling accounts of 150k or more per month.
- You can demonstrate technical understanding and relate your experience to performance metrics, rather than just general knowledge of ad copy and A/B testing.
- Familiarity with Google Shopping is beneficial, but not as critical as experience with search and performance max campaigns.
- You are analytical, hands-on, and possess creative skills for ad copywriting.
- You have experience in-house or within an agency.
- You are able to make it into the office 3x a week in Brighton.
How to Apply? If you’re interested in this opportunity, then apply here on LinkedIn or send your CV and the role you are to nusrat@pivotallondon.co.uk to arrange a conversation. You can also contact me at +44 7584 689959 (but if texting me please share the role you are applying for AND your CV or LinkedIn over WhatsApp!). This will help me locate your experience and help you much more quickly. Please note applications without full rights to work will not be considered, as this opportunity is not able to provide sponsorship and you must be based in the UK.
Paid Media Specialist employer: Pivotal London
Contact Detail:
Pivotal London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Specialist
✨Tip Number 1
Familiarise yourself with the spa and wellness industry. Understanding the market dynamics and customer behaviours can give you an edge in interviews, showing that you're not just a paid media expert but also passionate about the sector.
✨Tip Number 2
Prepare to discuss specific campaigns you've managed, especially those with significant budgets. Be ready to explain your strategies for scaling and optimising accounts, as this role requires a hands-on approach with larger accounts.
✨Tip Number 3
Brush up on your analytical skills, particularly with tools like GA4 and Tableau. Being able to demonstrate how you've used data to drive campaign performance will be crucial in showcasing your fit for this role.
✨Tip Number 4
Network with professionals in the spa and wellness space. Engaging with others in the industry can provide insights and potentially lead to referrals, making your application stand out even more.
We think you need these skills to ace Paid Media Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 3+ years of paid media experience, particularly in Search and META. Emphasise any experience managing larger accounts and your analytical skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the spa and wellness industry. Mention your familiarity with Google Ads and your ability to optimise campaigns for performance metrics.
Showcase Relevant Experience: In your application, provide specific examples of successful campaigns you've managed, especially those involving A/B testing and creative ad copywriting. This will demonstrate your hands-on experience.
Follow Application Instructions: Ensure you send your CV to the specified email address and include the role you are applying for. If you choose to text, remember to share your CV or LinkedIn profile as instructed.
How to prepare for a job interview at Pivotal London
✨Showcase Your Paid Media Expertise
Make sure to highlight your 3+ years of experience in paid media, especially with Google Ads and META. Be prepared to discuss specific campaigns you've managed, focusing on how you scaled accounts and optimised performance.
✨Demonstrate Analytical Skills
Since the role requires analysing campaign performance using tools like GA4 and Tableau, be ready to share examples of how you've used data to drive decisions. Discuss any A/B testing you've implemented and the results achieved.
✨Creative Collaboration
The job involves working with creative teams to develop ad assets. Bring examples of successful ad copy or campaigns you've worked on that showcase your creative skills and how they contributed to campaign success.
✨Understand the Company’s Vision
Research the company’s position in the spa and wellness industry. Be prepared to discuss how you can contribute to their growth and disruption in the market, showing that you align with their goals and values.
