Paid Media Specialist

Hybrid - Brighton 3x a week. Want to work with a true disruptor? This is an opportunity with the UK’s leading marketplace in the spa and wellness category. They’re growing double digits YoY, investing heavily in tech, marketing, and talent, and consistently delivering strong profitability. Right now, they’re looking for a Campaign and Social Media Manager to join their high-growth journey in the spa and wellness space.

• A tech-driven online booking platform and marketplace for the spa industry in the wellness category – think a Booking.com for Spa stays.
• With 40% of the UK population fitting the ideal spa customer profile, the opportunity for scale is massive.
• Industry leader, trusted by 500 of the UK's 800–900 high end spas.
• The sector is ripe for disruption: 58% of Spa stays are booked via traditional methods, direct with the Spa.
• Noticing a disconnect in how customers book breaks at Spas vs other travel experiences, the team created a marketplace which allows customers to compare spas UK wide.
• The team have been self funded from day one and re-invest heavily in their people, their marketing and their tech and website - which keeps them future facing.

The Opportunity: You’ll be executing optimising paid media campaigns across Google Ads (including Bing), META Ads and Bing Ads to drive incremental growth and meet performance targets. Analyse campaign performance using GA4 Tableau and in-channel metrics. Implement A/B testing to improve conversion rates. Work with creative teams to develop high performing ad assets across YouTube and META Ads. The brand is in high growth and scale-up mode - which means multiple channels are also increasing budgets - meaning that, with the support of the Head of Search, you’ll have the opportunity to work on scaling and growing paid media programmes!

You:

• 3 + years of paid media experience across Search and META.
• You have experience managing multiple accounts and understand the differences in approaches for scaling versus optimising accounts.
• Comfortable managing larger accounts, preferably with experience handling accounts of 150k or more per month.
• You can demonstrate technical understanding and relate your experience to performance metrics, rather than just general knowledge of ad copy and A/B testing.
• Familiarity with Google Shopping is beneficial, but not as critical as experience with search and performance max campaigns.
• You are analytical, hands-on, and possess creative skills for ad copywriting.
• You have experience in-house or within an agency.
• You are able to make it into the office 3x a week in Brighton.

How to Apply? If you’re interested in this opportunity, then apply here on LinkedIn or send your CV and the role you are to nusrat@pivotallondon.co.uk to arrange a conversation. You can also contact me at +44 7584 689959 (but if texting me please share the role you are applying for AND your CV or LinkedIn over WhatsApp!). This will help me locate your experience and help you much more quickly. Please note applications without full rights to work will not be considered, as this opportunity is not able to provide sponsorship and you must be based in the UK.