At a Glance
- Tasks: Lead paid media campaigns and optimise performance across global markets.
- Company: Join a fast-growing TravelTech platform backed by a major international travel brand.
- Benefits: Enjoy a hybrid work model with flexible hours and a dynamic team environment.
- Why this job: Make a real impact in a high-energy setting focused on innovation and growth.
- Qualifications: 4+ years in PPC or performance marketing, with strong Google Ads expertise.
- Other info: Ideal for those who thrive in agile environments and love data-driven decision making.
The predicted salary is between 50000 - 65000 £ per year.
A rapidly scaling digital platform, recently acquired by a major international travel brand, is investing in performance marketing to drive the next phase of growth. With an established customer base, significant brand visibility, and a focus on data-led digital performance, the business is now looking for a Paid Media Manager to lead customer acquisition across global markets.
The Company operates in the fast-paced, high-frequency travel sector, enabling millions of travellers to compare and book services online. Following a recent acquisition by a global market leader, the business has a renewed strategic focus, with major investment in digital acquisition and product innovation. With a lean, autonomous team and a flat structure, the environment is agile, performance-led, and commercially sharp – ideal for someone who enjoys fast decision-making, hands-on execution, and a clear path to impact.
This role will lead day-to-day paid acquisition across key performance channels including SA360, Google Ads, and emerging platforms. You’ll work closely with data, product, and commercial stakeholders to ensure campaigns are efficient, scalable, and tied directly to core business metrics. This is a highly commercial role with direct ownership of budget, ROI, and acquisition strategy. You’ll bring a test-and-learn mindset and be empowered to shape how paid media drives growth globally.
Key Responsibilities:- Lead execution and optimisation of paid media campaigns, with a focus on SA360 and Google Ads
- Take full ownership of daily performance, pacing, and budget across multiple territories
- Analyse performance by route, geography, and customer segment to identify opportunities
- Collaborate cross-functionally with Product, Data, and Finance teams to drive outcomes
- Build and maintain reporting dashboards to measure incrementality and ROI
- Test new channels, creatives, bidding strategies, and audience segments
- Make strategic recommendations to improve conversion and customer acquisition efficiency
- Contribute to broader digital marketing strategy and roadmap
- 4+ years of hands-on experience in PPC, paid media, or performance marketing
- Deep understanding of Google Ads and SA360 (Search Ads 360); ideally experience in high-volume or travel/ecommerce sectors
- Strong commercial mindset – able to translate business metrics into media strategy
- Experience working across international markets and adapting campaigns accordingly
- Comfortable with data analysis, Excel, and interpreting performance metrics
- Autonomous, proactive, and collaborative with a desire to make an impact quickly
- Experience in a scale-up or agile environment is a plus
- Performance Marketing
- PPC
- Paid Media
- Google Ads
- SA360
- Paid Search
- Digital Acquisition
- Customer Acquisition
- Campaign Optimisation
- Ecommerce
- TravelTech
- Marketplace
- Budget Ownership
- Strategy
- International Marketing
To apply or find out more, contact daniel@pivotallondon.co.uk or click 'Apply' now.
Contact Detail:
Pivotal London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Lead
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially within the travel and eCommerce sectors. Understanding how to leverage platforms like Google Ads and SA360 effectively will give you an edge during discussions.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive campaign performance in previous roles. Be ready to discuss specific metrics and outcomes that demonstrate your impact on customer acquisition.
✨Tip Number 3
Network with professionals in the travel tech industry or join relevant online communities. Engaging with others in the field can provide insights into the company culture and expectations, which can be beneficial during interviews.
✨Tip Number 4
Prepare to discuss your experience with budget ownership and ROI management. Being able to articulate how you've successfully managed budgets and optimised campaigns for better returns will resonate well with the hiring team.
We think you need these skills to ace Paid Media Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in PPC, paid media, and performance marketing. Emphasise your familiarity with Google Ads and SA360, as well as any relevant achievements in customer acquisition.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the travel sector and your strategic approach to paid media. Mention specific examples of how you've driven growth in previous roles and how you can contribute to this company's goals.
Highlight Relevant Skills: In your application, clearly outline your skills in data analysis, campaign optimisation, and budget management. Use metrics to demonstrate your impact in past positions, especially in high-volume or international markets.
Show Enthusiasm for the Role: Express your excitement about the opportunity to work in a fast-paced, agile environment. Highlight your proactive nature and willingness to collaborate across teams to drive results, which aligns with the company's culture.
How to prepare for a job interview at Pivotal London
✨Showcase Your PPC Expertise
Make sure to highlight your hands-on experience with PPC and performance marketing. Be prepared to discuss specific campaigns you've managed, particularly those involving Google Ads and SA360, and how they contributed to business growth.
✨Demonstrate Data-Driven Decision Making
Since the role requires a strong focus on data analysis, come equipped with examples of how you've used data to optimise campaigns. Discuss any tools or methods you’ve employed to measure performance and make strategic recommendations.
✨Understand the TravelTech Landscape
Familiarise yourself with the travel sector and the unique challenges it presents. Being able to speak knowledgeably about trends in travel and how they impact digital marketing will set you apart from other candidates.
✨Emphasise Collaboration Skills
This role involves working closely with various teams, so be ready to share examples of successful cross-functional collaboration. Highlight how you’ve worked with product, data, and finance teams to achieve common goals.