At a Glance
- Tasks: Build and scale influencer and affiliate channels to drive revenue growth.
- Company: Globally recognised travel brand with over 50 years of heritage.
- Benefits: Competitive salary, annual free trip, remote work flexibility, and industry perks.
- Other info: Dynamic role with opportunities for leadership and growth in a high-energy environment.
- Why this job: Join a pivotal transformation and shape the future of direct-to-consumer marketing.
- Qualifications: Experience in building creator channels and strong commercial mindset required.
The predicted salary is between 60000 - 75000 £ per year.
£60,000 - £75,000 + Bonus
London (Hybrid – 3 days in office)
Our client is a globally recognised travel brand with over 50 years of heritage, operating within a wider international travel group. Following a major brand repositioning and product transformation, they are investing heavily in direct-to-consumer growth and creator-led acquisition as a key pillar of their future strategy.
The Opportunity
- Build and scale a creator, influencer and affiliate channel as a significant revenue-driving acquisition channel
- Join at a pivotal stage following a major brand and product transformation
- Own DTC growth initiatives with genuine autonomy to shape strategy and execution
- Lead, mentor and develop a high-performing marketing team
- Work directly with senior leadership and influence business-wide growth initiatives
- Play a key role in reducing reliance on traditional paid media channels
Responsibilities
- Build and scale a creator, influencer and affiliate growth engine from the ground up
- Own revenue performance across creator-led acquisition channels
- Develop and manage commercial partnerships, affiliate programmes and creator relationships
- Define commission structures, partnership frameworks and measurement approaches
- Optimise channel performance against CPA, ROAS and revenue objectives
- Work closely with paid media, content and brand teams to maximise channel impact
- Identify new growth opportunities across social commerce and creator-led acquisition
- Lead, coach and develop a team across performance marketing, content and social
Your Profile
- Proven experience building and scaling creator, influencer or affiliate channels
- Strong commercial mindset with ownership of revenue, acquisition or growth targets
- Hands-on operator who enjoys building channels rather than simply managing agencies
- Experience working within DTC, ecommerce, travel, lifestyle or consumer-focused businesses
- Comfortable balancing strategy with day-to-day execution
- Previous team leadership or management experience
- Strong understanding of attribution, CPA, ROAS and performance marketing fundamentals
- Passion for travel, consumer brands and high-growth environments
Benefits
- One annual free trip across the group's travel brands
- 4 weeks per year working from anywhere
- Wider travel industry perks and discounts
Marketing Lead - Influencers, Affiliates, Creators employer: Pivotal London
Join a globally recognised travel brand that champions innovation and creativity, offering a dynamic work culture where your contributions directly impact the company's growth. With a strong focus on employee development, you will have the opportunity to lead and mentor a high-performing marketing team while enjoying unique benefits such as an annual free trip across the group's travel brands and flexible working arrangements. This is an exciting chance to shape the future of direct-to-consumer strategies in a vibrant London setting, making it an excellent employer for those passionate about travel and marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead - Influencers, Affiliates, Creators
✨Tip Number 1
Network like a pro! Get out there and connect with people in the travel and marketing industries. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past work with influencers, affiliates, or creators. This is your chance to demonstrate how you can build and scale channels effectively. Make it easy for hiring managers to see what you bring to the table!
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and their approach to influencer marketing. Bring fresh ideas to the table that align with their brand transformation. Show them you’re not just a fit for the role, but that you’re genuinely excited about their vision!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you’re serious about joining our team and contributing to our growth in the creator-led space!
We think you need these skills to ace Marketing Lead - Influencers, Affiliates, Creators
Some tips for your application 🫡
Show Your Passion:Let us see your enthusiasm for travel and consumer brands in your application. Share any personal experiences or projects that highlight your love for the industry – it’ll make you stand out!
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the role. Highlight your achievements in building and scaling creator, influencer, or affiliate channels to show us you’re the right fit.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you want to join our team at StudySmarter. Be specific about how your background and vision align with our goals, especially in DTC growth and creator-led acquisition.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Pivotal London
✨Know Your Stuff
Before the interview, dive deep into the company’s recent brand repositioning and product transformation. Understand their current strategies around creator-led acquisition and be ready to discuss how your experience aligns with their goals.
✨Showcase Your Success
Prepare specific examples of how you've built and scaled influencer or affiliate channels in the past. Highlight any revenue performance metrics you’ve achieved, like CPA or ROAS, to demonstrate your impact and commercial mindset.
✨Be a Team Player
Since this role involves leading and mentoring a marketing team, be ready to share your leadership style. Discuss how you’ve developed teams in the past and how you plan to foster a high-performing culture that aligns with the company's growth initiatives.
✨Ask Smart Questions
Prepare insightful questions about the company’s future plans for DTC growth and how they envision the influencer and affiliate channel evolving. This shows your genuine interest and helps you gauge if the company is the right fit for you.
