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For Companies At a Glance
- Tasks: Lead the Product Marketing function and shape the narrative for a high-growth AI-powered SaaS platform.
- Company: Fast-growing, VC-backed global SaaS company transforming finance and compliance.
- Benefits: Competitive salary, equity, and benefits with flexible office days.
- Why this job: Build impactful marketing strategies and influence senior stakeholders in a dynamic environment.
- Qualifications: Strong B2B SaaS Product Marketing experience and ability to create compelling narratives.
- Other info: Join a high-performance scale-up trusted by global leaders like Uber and Netflix.
The predicted salary is between 90000 - 110000 £ per year.
A fast-growing, VC-backed global SaaS company is looking for a Product Marketing Lead to build and own the Product Marketing function as the business enters a major scale-up phase across Europe and the US. The company operates in one of the most legacy-heavy, complex areas of finance and compliance — and is transforming it with a modern, AI-powered, API-first platform used by some of the world's leading digital businesses. They have raised $85m to date, including a recent $60m Series B, backed by top-tier global investors.
The GTM organisation is scaling fast across Europe and the US, now moving from a narrowly defined ICP and ABM motion to a broader, enterprise-scale, multi-Persona GTM strategy and they need the right Product Marketer to architect and lead that evolution. If you want to shape the story of a company that is challenging legacy incumbents, redefining a category, and scaling globally this is that role.
Why this role stands out
- Build Product Marketing from the ground up – messaging, positioning, Personas, GTM frameworks, competitive intelligence and enablement
- Report directly into the VP of Marketing with high visibility across Product, Sales, Revenue Operations, Tax and Executive Leadership
- Lead the shift from a 'compliance-driven' story to a strategic business transformation narrative for CFO-level buyers
- High-impact individual contributor role initially, with potential to build a PMM team as value is proven
- Set the narrative and toolset used globally across Sales, SDRs, Marketing and Product
- Join a fast-paced, high-performance scale-up where ownership, experimentation and autonomy are expected and rewarded
What you'll be responsible for
- Building a cohesive, differentiated GTM narrative across products and market segments from scratch
- Developing Personas and value propositions for CFOs, Controllers, VPs of Finance, Heads of Tax and Product teams
- Creating scalable enablement assets (decks, case studies, one-pagers, battlecards, objection handling frameworks)
- Owning competitive intelligence and positioning against legacy players in the space
- Partnering closely with Product, Sales, Marketing and Leadership to ensure message consistency
- Shaping product launches, pricing/packaging narrative and demand-driving storytelling
- Acting as the connective tissue across GTM — ensuring everyone is telling the same story, the same way
About you
You are a strategic, commercially minded Product Marketer with the ability to execute hands-on work at pace. You thrive in ambiguity, love building from zero, and can influence senior stakeholders with clarity and confidence. You'll also have:
- Strong B2B SaaS Product Marketing experience (ideally enterprise or upper mid-market)
- Experience building messaging frameworks, Personas and competitive positioning from scratch
- The ability to translate complex products into compelling value propositions for senior finance buyers
- A track record of owning GTM and driving cross-functional alignment
- Experience creating scalable enablement content for Sales and GTM teams
- A builder mentality — someone who enjoys creating clarity, structure and narrative at its infancy
Key Skills
- Product Marketing
- Product Marketing Strategy
- Messaging & Positioning
- Persona Development
- Go-To-Market Planning
- Competitive Intelligence
- Sales Enablement
- Value Proposition Design
- Narrative Building
- B2B SaaS
- Enterprise GTM
- Product Launches
How to Apply
To find out more or express your interest, contact or click 'Apply' now.
Product Marketing Lead in London employer: Pivotal London
Contact Detail:
Pivotal London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its products. We want you to be able to speak confidently about how you can contribute to their growth, especially in areas like messaging and positioning.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, focus on specific projects where you’ve built messaging frameworks or driven GTM strategies. This will make you stand out!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Product Marketing Lead in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Lead role. Highlight your relevant experience in B2B SaaS and how you've built messaging frameworks or GTM strategies from scratch. We want to see how you can bring value to our team!
Showcase Your Storytelling Skills: Since this role is all about shaping narratives, don’t shy away from showcasing your storytelling abilities. Use examples from your past work where you’ve successfully communicated complex ideas to senior stakeholders. We love a good story that demonstrates your impact!
Be Clear and Concise: When writing your application, clarity is key! Keep your language straightforward and avoid jargon unless it’s necessary. We appreciate applications that get straight to the point while still being engaging and informative.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our fast-paced, high-performance scale-up!
How to prepare for a job interview at Pivotal London
✨Know Your Product Inside Out
Before the interview, dive deep into the company's product offerings. Understand how their AI-powered platform works and what sets it apart from legacy competitors. This knowledge will help you articulate your vision for the Product Marketing function and demonstrate your genuine interest in the role.
✨Craft a Compelling Narrative
Prepare to discuss how you would shift the company’s messaging from compliance-driven to a strategic business transformation narrative. Think about examples from your past experience where you've successfully crafted narratives that resonate with senior finance buyers, and be ready to share those stories.
✨Showcase Your Strategic Mindset
Be prepared to discuss your approach to building messaging frameworks and personas from scratch. Highlight specific strategies you've used in previous roles to align cross-functional teams and drive go-to-market success. This will show that you can think strategically while also executing hands-on work.
✨Ask Insightful Questions
During the interview, ask questions that reflect your understanding of the market and the challenges the company faces. Inquire about their current GTM strategy and how they envision the Product Marketing Lead contributing to their growth. This not only shows your interest but also your strategic thinking.
