At a Glance
- Tasks: Lead customer acquisition and growth strategy for a dynamic wellness brand.
- Company: Fast-growing consumer brand focused on wellness and performance.
- Benefits: Competitive salary, bonus, equity, and hybrid working model.
- Other info: High-autonomy role with opportunities for rapid career advancement.
- Why this job: Be the first dedicated growth hire and shape the brand's future.
- Qualifications: Experience in DTC growth and strong skills in paid social marketing.
The predicted salary is between 80000 - 100000 £ per year.
Salary: DOE Bonus + Equity
Location: London (3 days office-based, hybrid working)
Our Client is an ambitious consumer brand in the wellness, sport and performance category and entering an exciting new phase of growth. With proven market traction, a refreshed product portfolio, and a clear roadmap for scale, they are seeking a commercially minded growth leader to help shape the next chapter of the business.
The Opportunity
- This is a rare opportunity to become the first dedicated growth hire within a fast-growing direct-to-consumer brand.
- Take full ownership of customer acquisition and growth strategy from day one.
- Play a pivotal role in a major brand relaunch featuring new products, refreshed packaging, and sustainability initiatives.
- Work directly with the founder in a high-autonomy environment where decisions are made quickly.
- Receive meaningful equity participation with the potential to share in future business success.
- Influence not only performance marketing but also brand positioning, messaging, and customer experience.
Responsibilities
- Own and optimise paid acquisition activity across key digital channels, with a strong focus on Meta.
- Build, test, and improve Shopify landing pages to maximise conversion performance.
- Develop and manage email and SMS automation programmes.
- Drive creative testing and collaborate with external creative partners.
- Monitor performance metrics, identify growth opportunities, and implement improvements quickly.
- Support additional channels including Google Ads, Amazon, and emerging acquisition opportunities.
Your Profile
- Experience delivering growth within a DTC, consumer, or eCommerce environment.
- Strong hands-on expertise in paid social and performance marketing.
- Comfortable owning the full customer journey, from acquisition through to retention.
- Commercially focused, with a strong understanding of CAC, LTV, and scalable growth models.
- Naturally proactive, adaptable, and energised by fast-paced, entrepreneurial businesses.
- Embraces AI and modern marketing technology to improve efficiency and performance.
How to Apply
To apply for this outstanding opportunity, please apply here.
Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.
Head of Growth or Growth Director in London employer: Pivotal London
Join a dynamic and ambitious consumer brand in the wellness sector, where you will have the unique opportunity to be the first dedicated growth leader in a fast-paced, entrepreneurial environment. With a strong focus on innovation and sustainability, our London-based team offers a collaborative culture that values autonomy and quick decision-making, alongside competitive compensation including equity participation. This role not only allows you to shape customer acquisition strategies but also to influence brand positioning and customer experience, making it an ideal place for those looking to make a meaningful impact.
