Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead global DTC engagement marketing and own customer engagement strategy.
- Company: Purpose-led consumer business redefining direct-to-consumer relationships.
- Benefits: Hybrid working, competitive salary, and a chance to shape brand strategies.
- Why this job: Make a real impact on customer relationships and drive long-term growth.
- Qualifications: Experience in CRM and engagement marketing with strong data literacy.
- Other info: Join a globally connected team with excellent career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (hybrid working - 3 days a week in office)
Our client is a modern, purpose-led consumer business redefining how direct-to-consumer brands build meaningful, long-term relationships with customers. Operating at global scale while retaining an entrepreneurial mindset, they blend brand, product and data to create experiences people genuinely value.
The Opportunity
- Lead global and international DTC engagement marketing for a high-profile consumer brand
- Own customer engagement strategy across multiple markets, including the UK and Europe
- Play a pivotal role in shaping how CRM and lifecycle marketing drives long-term growth
- Operate at the intersection of brand, product, data and commercial performance
- Join a globally connected team with real influence on roadmap, forecasting and P&L decisions
Responsibilities
- Own end-to-end CRM campaigns across email and SMS, from planning to optimisation
- Drive engagement, retention, win-back, NPS and customer lifetime value
- Lead experimentation, segmentation and personalisation using customer data and insights
- Partner cross-functionally with Brand, Creative, Product, Analytics and Growth teams
- Act as the local engagement lead, connecting international markets with global strategy
Your Profile
- Proven experience leading CRM and engagement marketing in a DTC or subscription business
- Strong data literacy with confidence using analytics to inform decisions
- Hands-on experience with modern CRM platforms and automated lifecycle flows
- Comfortable working across geographies with senior global stakeholders
- Customer-obsessed, commercially minded and confident owning complex initiatives
How to apply
To apply for this outstanding opportunity, please contact Daniel Haymes at Pivotal for a confidential discussion.
Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.
DTC Ecommerce & Retention Lead in London employer: Pivotal London
Contact Detail:
Pivotal London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land DTC Ecommerce & Retention Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their DTC strategies and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, focus on specific campaigns you've led or data-driven decisions you've made. This will demonstrate your hands-on expertise in CRM and engagement marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace DTC Ecommerce & Retention Lead in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the DTC Ecommerce & Retention Lead role. Highlight your experience in CRM and engagement marketing, especially in DTC or subscription businesses. We want to see how your skills align with our mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about customer engagement and how you can drive retention. Be sure to mention any relevant data-driven successes you've had in previous roles.
Showcase Your Data Skills: Since this role requires strong data literacy, don’t shy away from showcasing your analytical skills. Share specific examples of how you've used data to inform decisions and optimise campaigns. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Pivotal London
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms relevant to the role. Brush up on your experience with automated lifecycle flows and be ready to discuss how you've used data to drive engagement and retention in past roles.
✨Showcase Your Data Skills
Prepare to demonstrate your data literacy. Think of specific examples where you've used analytics to inform decisions, especially in a DTC or subscription context. Being able to talk numbers will impress your interviewers!
✨Understand the Brand's Vision
Research the company’s brand and its purpose-led approach. Be ready to discuss how you can contribute to building meaningful customer relationships and how your vision aligns with theirs. This shows you're not just looking for any job, but that you genuinely care about their mission.
✨Prepare for Cross-Functional Collaboration
Since the role involves partnering with various teams, think of examples where you've successfully collaborated across functions. Highlight your ability to connect with different stakeholders and how you can bridge the gap between global strategy and local execution.
