At a Glance
- Tasks: Own and optimise Google Tag Manager for a global ecommerce and app ecosystem.
- Company: Join a leading international health and beauty retailer with a focus on digital transformation.
- Benefits: Competitive salary, bonus, hybrid work model, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and customer experience.
- Why this job: Shape the future of digital tracking and analytics in a high-impact role.
- Qualifications: Experience with Google Tag Manager, GA4, and mobile app analytics required.
The predicted salary is between 40000 - 46000 € per year.
£40,000 - £46,000 + bonus
Central London (Hybrid – 3 days in office)
Our client is one of the world’s largest international health and beauty retailers, operating across 30+ global markets with a portfolio of iconic consumer brands spanning ecommerce, retail and mobile commerce. With significant investment into digital transformation and customer experience, they are now looking to hire a Digital Tracking & Analytics Specialist into their growing digital analytics function.
The Opportunity
- Own and optimise Google Tag Manager implementation across a large-scale international ecommerce and app ecosystem
- Play a pivotal role in shaping the future of digital tracking, analytics infrastructure and customer journey visibility across multiple European markets
- Operate within a highly collaborative environment working alongside product, development, UX, CRO and analytics teams
- Drive scalable, privacy-compliant tracking solutions across web and mobile platforms
- Work across both web analytics and mobile app analytics utilising GA4, Firebase and BigQuery
- Support cross-device and cross-channel tracking initiatives to improve customer journey understanding and commercial insight
- Take ownership of data layer governance, tagging standards and tracking documentation across multiple markets
- Join a business heavily investing in digital, data and customer experience capabilities
- Operate in a visible, high-impact role with genuine ownership and autonomy
Responsibilities
- Own end-to-end Google Tag Manager implementation and optimisation across web and app environments
- Build, maintain and troubleshoot tracking solutions, tags, triggers and data layer implementations
- Support server-side tagging initiatives and evolving analytics infrastructure projects
- Collaborate with development, product, UX and CRO teams to deliver scalable tracking solutions aligned to business objectives
- Lead audits, QA testing and debugging to ensure data accuracy and consistency
- Drive mobile app analytics initiatives using Firebase and GA4
- Support cross-platform customer journey tracking and attribution initiatives
- Develop and maintain tracking documentation, governance processes and implementation standards
- Build custom integrations and APIs to support advanced analytics capabilities
- Provide guidance and enablement across the wider business around analytics best practice and tracking governance
Your Profile
- Strong hands-on experience implementing and managing Google Tag Manager and GA4 tracking solutions
- Experience working with Firebase, BigQuery and mobile app analytics environments
- Understanding of server-side tagging and modern analytics implementation practices
- Likely background within ecommerce, retail, digital product, consultancy or large-scale consumer environments
- Strong understanding of data layers, event tracking and analytics architecture
- Experience collaborating cross-functionally with technical and non-technical stakeholders
- Knowledge of GDPR, cookie consent and privacy-compliant tracking frameworks
- Strong troubleshooting, problem-solving and QA skills
- Commercially aware with a genuine interest in how analytics drives customer experience and business performance
- Curious, proactive and excited by emerging analytics technologies and evolving measurement practices
How to apply
To apply for this outstanding opportunity, please contact Daniel Haymes at Pivotal for a confidential discussion or email. Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.
Digital Tracking & Analytics Specialist in London employer: Pivotal London
As a leading international health and beauty retailer, our company offers a dynamic and collaborative work environment in Central London, where you can thrive as a Digital Tracking & Analytics Specialist. With a strong focus on digital transformation and customer experience, we provide ample opportunities for professional growth, competitive salaries, and a hybrid working model that promotes work-life balance. Join us to make a significant impact in shaping the future of digital analytics across multiple European markets while enjoying the benefits of working with iconic consumer brands.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Tracking & Analytics Specialist in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your Google Tag Manager and analytics expertise. It’s a great way to stand out and demonstrate what you can do.
✨Tip Number 3
Prepare for interviews by brushing up on common questions related to digital tracking and analytics. We recommend practising with a friend or using mock interview platforms to build your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Digital Tracking & Analytics Specialist in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Digital Tracking & Analytics Specialist. Highlight your experience with Google Tag Manager, GA4, and any relevant projects that showcase your skills in analytics and tracking solutions.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're passionate about digital analytics. Share specific examples of how you've optimised tracking solutions in the past and how you can contribute to our client's digital transformation journey.
Showcase Your Collaborative Spirit:Since this role involves working closely with various teams, mention any experiences where you've successfully collaborated with product, development, or UX teams. We love seeing how you can bring people together to achieve common goals!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Pivotal London
✨Know Your Tools Inside Out
Make sure you’re well-versed in Google Tag Manager, GA4, Firebase, and BigQuery. Be ready to discuss specific projects where you've implemented these tools, as this will show your hands-on experience and understanding of their functionalities.
✨Showcase Your Collaborative Spirit
This role involves working closely with various teams like product, development, and UX. Prepare examples of how you've successfully collaborated in the past, highlighting your ability to bridge the gap between technical and non-technical stakeholders.
✨Demonstrate Your Problem-Solving Skills
Be prepared to discuss challenges you've faced in tracking implementation or data accuracy. Share specific instances where your troubleshooting skills made a difference, as this will showcase your analytical mindset and attention to detail.
✨Stay Updated on Privacy Regulations
Understanding GDPR and privacy-compliant tracking is crucial for this role. Brush up on the latest regulations and be ready to discuss how you’ve ensured compliance in your previous work, as this will demonstrate your awareness of industry standards.
