At a Glance
- Tasks: Lead B2B performance marketing strategies and optimise campaigns across various platforms.
- Company: Join a leading UK tech marketplace driving innovation and growth.
- Benefits: Competitive salary, bonus, equity, and opportunities for professional development.
- Other info: Collaborative culture with a focus on AI-driven growth and continuous improvement.
- Why this job: Make a real impact in a fast-paced environment while leveraging cutting-edge technologies.
- Qualifications: Strong B2B marketing experience with hands-on campaign management skills.
The predicted salary is between 67500 - 82500 £ per year.
Pivotal is partnering with a leading UK technology‑led marketplace as the business continues to invest in its Performance Marketing function and accelerate its next phase of growth. Operating at significant scale, the business connects consumers with thousands of independent service providers and small businesses. With ambitious plans to evolve its digital platform, it is investing in more sophisticated acquisition capabilities, customer experiences and AI‑driven innovation. They are now looking for a B2B Performance Marketing Manager to drive B2B customer acquisition, focusing on attracting, converting and growing a valuable base of small business customers.
Responsibilities:
- Own the strategy, execution and optimisation of Paid Search and Paid Social, including Google Ads, Microsoft Ads, Meta and LinkedIn.
- Manage paid media investment, using performance and commercial data to inform budget allocation, forecasting and scaling decisions.
- Optimise acquisition towards customer quality, conversion, CAC, revenue and LTV rather than simply lead volume or CPL.
- Develop and execute a structured experimentation roadmap across targeting, creative, landing pages, channels and conversion journeys.
- Identify opportunities to improve the acquisition funnel, from initial engagement through to activation and paying customers.
- Analyse campaign and customer data to understand performance drivers, identify inefficiencies and prioritise growth opportunities.
- Partner with Sales, CRM, Product and Data teams to improve lead quality, onboarding, conversion and retention.
- Explore opportunities across additional biddable channels, partnerships and emerging acquisition models.
- Apply AI and automation to streamline reporting, accelerate analysis, improve campaign execution and support experimentation.
- Stay close to emerging trends, technologies and best practices, bringing new ideas to continuously improve acquisition performance.
Requirements:
- Strong experience in B2B Performance Marketing or Growth Marketing, ideally within SaaS, fintech, AdTech, marketplaces or other technology‑led businesses.
- Genuinely hands‑on Paid Search and Paid Social expertise, with experience personally managing and optimising campaigns across meaningful budgets.
- Experience acquiring B2B customers, ideally SMEs, merchants or business users within high‑volume acquisition environments.
- Commercially minded, with a strong understanding of CAC, LTV, conversion, pipeline, revenue and customer economics.
- A proven track record of delivering measurable acquisition improvements through data‑led decision‑making and experimentation.
- Strong analytical skills, with the ability to identify opportunities, challenge assumptions and translate insights into commercial actions.
- An entrepreneurial, test‑and‑learn mindset, with examples of introducing new approaches rather than simply maintaining existing campaigns.
- Practical experience or strong curiosity around AI, automation and emerging growth technologies.
- Comfortable working cross‑functionally with Sales, Product, CRM and Data to improve the wider customer journey.
- Proactive, adaptable and confident operating within a fast‑moving, evolving technology environment.
- Someone who genuinely enjoys being a senior individual contributor, combining strategic ownership with hands‑on execution rather than people management.
Desirable:
- In‑house experience within a modern B2B technology business would be particularly advantageous.
Salary: £75,000 – £90,000 + bonus & equity
B2B performance marketing manager in London employer: Pivotal London
Join a dynamic and innovative advertising technology company in London, where your expertise in media planning will be valued and nurtured. With a strong focus on employee development and a collaborative work culture, you'll have the opportunity to lead high-profile campaigns while mentoring junior team members. Enjoy the benefits of a hybrid working model, competitive salary, and the chance to work with cutting-edge technologies in a fast-paced environment that prioritises growth and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land B2B performance marketing manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pivotal London and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pivotal London are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pivotal London on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pivotal London. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B performance marketing manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pivotal London. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pivotal London:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pivotal London’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pivotal London
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pivotal London will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pivotal London, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
