At a Glance
- Tasks: Lead global performance marketing strategy and manage a £12-13m paid media budget.
- Company: Join an iconic luxury travel brand committed to conservation and community.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Dynamic role with a chance to build a best-in-class marketing function.
- Why this job: Make a real impact in a high-growth environment with a focus on innovation.
- Qualifications: 8+ years in performance marketing with proven success in managing large budgets.
The predicted salary is between 110000 - 125000 £ per year.
This is one of the most iconic and purpose-led brands in luxury travel – known globally for its commitment to conservation, culture and community. With over 40 years of heritage and a growing multi-brand portfolio, they connect discerning travellers with the world’s last wild places through extraordinary experiences.
Following strong growth, the company is now entering an ambitious digital scale-up phase. With new leadership, increased investment, and a central London HQ, they are building a world-class marketing function designed to drive brand reach, performance and measurable commercial impact.
The Role: Own and Scale Global Performance
As Head of Performance, you’ll own a £12–13m global paid media budget across Paid Search, Paid Social, Programmatic and Influencer, driving lead generation, acquisition efficiency and ROI across multiple brands and markets. This is a hands-on leadership role where technical depth, analytical rigour and commercial thinking are key. You’ll lead a growing in-house team (currently 10), architect the data and reporting infrastructure, and work closely with Product, Data and Commercial to translate performance insights into business growth strategies.
Key Responsibilities
- Lead end-to-end paid media strategy across Search, Social, Programmatic and Influencer channels.
- Build channel structures, media plans, and attribution models to deliver against CPL, LTV and ROI targets.
- Collaborate with the Data team to design and implement reporting infrastructure using BigQuery, Tableau, and SQL, enabling real-time visibility of performance and spend efficiency.
- Lead weekly “performance war rooms” to identify test priorities, trade-offs and optimisation opportunities.
- Forecast, model and manage seasonal demand, ensuring budgets and bid strategies adapt dynamically.
- Resolve inefficiencies (e.g. channel cannibalisation, auction overlap) to improve ROI across global markets.
- Hire, coach and develop a high-performing internal team and manage specialist agency/freelance partners.
- Communicate performance and future strategy confidently to senior stakeholders and Group leadership.
What They’re Looking For
A data-led, commercially sharp operator who blends strategic vision with executional depth. You’ll be fluent in performance marketing fundamentals, thrive in high-growth environments, and be motivated by building something best-in-class from the ground up.
Essential Experience:
- 8+ years’ experience in Performance Marketing or Paid Media leadership.
- Proven success managing multi-million-pound paid budgets and delivering measurable ROI.
- Deep, hands-on expertise across Google, Meta and Programmatic ecosystems.
- Strong understanding of data architecture and measurement (SQL, BigQuery, Tableau or similar).
- Experience improving CPL and lead quality through CRO, attribution and signal optimisation.
- Demonstrated success leading performance marketing teams and collaborating cross-functionally.
- Exceptional communication and stakeholder management skills – able to simplify data into decisions.
You’ll Stand Out If You:
- Have experience building CRO and testing roadmaps to improve lead qualification and conversion.
- Understand how CRM and media signals influence platform bidding strategies.
- Are confident reasoning from first principles – capable of solving performance problems without perfect data.
- Have experience working in multi-brand, global environments with complex attribution challenges.
Key Skills: Performance Marketing · Paid Media Strategy · Data & Analytics · SQL/BigQuery · Attribution & LTV Modelling · CRO & Conversion Strategy · Global Campaign Management · Team Leadership
How to Apply
To apply or find out more, contact daniel@pivotallondon.co.uk or click “Apply” now.
Head of Performance in Norwich employer: Pivotal London
Join a leading luxury travel brand that not only champions conservation and community but also fosters a dynamic and innovative work culture in the heart of Central London. As the Head of Performance, you will benefit from a competitive salary, hybrid working model, and the opportunity to lead a talented team while driving impactful marketing strategies in a rapidly growing digital landscape. With a commitment to employee development and a collaborative environment, this role offers a unique chance to shape the future of performance marketing within an iconic global brand.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Performance in Norwich
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pivotal London and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pivotal London are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pivotal London on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pivotal London. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Performance in Norwich
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pivotal London. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pivotal London:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pivotal London’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pivotal London
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pivotal London will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pivotal London, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
