Head of Performance in Leeds

This is one of the most iconic and purpose-led brands in luxury travel – known globally for its commitment to conservation, culture and community. With over 40 years of heritage and a growing multi-brand portfolio, they connect discerning travellers with the world’s last wild places through extraordinary experiences.

Following strong growth, the company is now entering an ambitious digital scale-up phase. With new leadership, increased investment, and a central London HQ, they are building a world-class marketing function designed to drive brand reach, performance and measurable commercial impact.

The Role: Own and Scale Global Performance

As Head of Performance, you’ll own a £12–13m global paid media budget across Paid Search, Paid Social, Programmatic and Influencer, driving lead generation, acquisition efficiency and ROI across multiple brands and markets. This is a hands-on leadership role where technical depth, analytical rigour and commercial thinking are key. You’ll lead a growing in-house team (currently 10), architect the data and reporting infrastructure, and work closely with Product, Data and Commercial to translate performance insights into business growth strategies.

Key Responsibilities

• Lead end-to-end paid media strategy across Search, Social, Programmatic and Influencer channels.
• Build channel structures, media plans, and attribution models to deliver against CPL, LTV and ROI targets.
• Collaborate with the Data team to design and implement reporting infrastructure using BigQuery, Tableau, and SQL, enabling real-time visibility of performance and spend efficiency.
• Lead weekly “performance war rooms” to identify test priorities, trade-offs and optimisation opportunities.
• Forecast, model and manage seasonal demand, ensuring budgets and bid strategies adapt dynamically.
• Resolve inefficiencies (e.g. channel cannibalisation, auction overlap) to improve ROI across global markets.
• Hire, coach and develop a high-performing internal team and manage specialist agency/freelance partners.
• Communicate performance and future strategy confidently to senior stakeholders and Group leadership.

What They’re Looking For

A data-led, commercially sharp operator who blends strategic vision with executional depth. You’ll be fluent in performance marketing fundamentals, thrive in high-growth environments, and be motivated by building something best-in-class from the ground up.

Essential Experience:

• 8+ years’ experience in Performance Marketing or Paid Media leadership.
• Proven success managing multi-million-pound paid budgets and delivering measurable ROI.
• Deep, hands-on expertise across Google, Meta and Programmatic ecosystems.
• Strong understanding of data architecture and measurement (SQL, BigQuery, Tableau or similar).
• Experience improving CPL and lead quality through CRO, attribution and signal optimisation.
• Demonstrated success leading performance marketing teams and collaborating cross-functionally.
• Exceptional communication and stakeholder management skills – able to simplify data into decisions.

You’ll Stand Out If You:

• Have experience building CRO and testing roadmaps to improve lead qualification and conversion.
• Understand how CRM and media signals influence platform bidding strategies.
• Are confident reasoning from first principles – capable of solving performance problems without perfect data.
• Have experience working in multi-brand, global environments with complex attribution challenges.

Key Skills: Performance Marketing · Paid Media Strategy · Data & Analytics · SQL/BigQuery · Attribution & LTV Modelling · CRO & Conversion Strategy · Global Campaign Management · Team Leadership

How to Apply

To apply or find out more, contact daniel@pivotallondon.co.uk or click “Apply” now.