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- Tasks: Lead the growth of our international e-commerce, optimising Shopify experiences for diverse markets.
- Company: Join Ancient + Brave, a pioneering wellness brand committed to health, sustainability, and female empowerment.
- Benefits: Enjoy a dynamic work environment with opportunities for personal growth and collaboration.
- Why this job: Be part of a mission-driven team shaping the future of wellness and making a positive impact.
- Qualifications: Experience in high-growth DTC environments, especially in wellness or lifestyle brands, is essential.
- Other info: Ideal candidates are ambitious, collaborative, and thrive in fast-paced settings.
The predicted salary is between 28800 - 42000 £ per year.
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Pivotal London is excited to be partnering with Ancient + Brave — a trailblazing wellness brand redefining the future of health and wellbeing.
ABOUT ANCIENT + BRAVE
Ancient + Brave are a mission driven wellness brand with an award winning range of collagen, blends and supplements. They started as all good businesses do, by seeing the opportunity to do things differently in a growing market. To carefully balance people, planet, and profit for the sake of the world around us and our health.
They are now shaping the future of wellness with simple daily rituals, thoughtfully and sustainably designed to support women’s health. Their vision is to be the #1 wellness brand in the world, setting new standards for holistic health, sustainability and female empowerment.
As a B-Corp, Ancient + Brave meets the highest standards of social and environmental Impact. In June 2024 we have been named 5th in The Sunday Times 100 fastest-growing private companies and we have recently been recognised as one of the FT 1000: Europe\’s Fastest Growing Companies, 2025.
Want to be a part of a team that’s shaping the future of health and wellbeing?
THE ROLE
This is a brand-new role focused on our international business, that blends fast-growth commercial performance, brand sensitivity and a rapid test & learn approach.
You’ll drive the expansion and optimisation of our Shopify-powered e-commerce experiences across key international markets — building journeys that feel intuitive, enriching, and distinctly Ancient + Brave.
From strategic trading to customer experience, you’ll partner across functions taking the best of what we’ve learned from scaling the UK business to drive international sales.
KEY RESPONSIBILITIES
Reporting to the Chief Digital Officer and working in close collaboration with the Head of Ecommerce, you will be responsible for the following:
+ Manage the optimisation of international Shopify storefronts — ensuring each market (currently US, Germany, Spain) is localised and brand-aligned.
+ Translate global strategy into market-specific action across pricing, content, merchandising, and promotions.
+ Collaborate with digital marketing, operations, CX (Customer Experience), and brand teams to ensure seamless customer experiences.
+ Drive international subscription growth and retention — evolving how our rituals fit into people’s daily lives.
+ Monitor and report on key KPIs (key performance indicators) including AOV(Average Order Value), CVR (Conversion Rate), CAC (Customer Acquisition Cost) and LTV(Lifetime Value), using insights to fuel intelligent growth.
+ Collaborate on customer journey development, feeding into global CRO (Conversion Rate Optimisation) activities that drive performance gains across all sales and marketing channels.
+ Stay ahead of regional regulations, tax, and logistics nuances to ensure operational excellence globally.
WHO YOU ARE
To be successful in this role, you will need the following skills / knowledge / experience:
+ Experience within a high-growth, DTC (Direct to Consumer) environment, ideally within wellness, lifestyle, or premium consumer brands.
+ Deep knowledge of Shopify, with experience managing international stores or region-specific domains.
+ Demonstrated success driving growth in international markets, ideally within Europe (including Germany and Spain) and the US
+ Fluency in using digital tools to drive insight.
+ Commercial sharpness paired with brand empathy. The ability to balance performance with integrity.
+ A love of fast-paced environments, but with a calm, clear, and thoughtful approach.
+ Bonus: experience working with subscription models and increasing customer LTV.
Further, to truly thrive at Ancient + Brave you will need to embody the spirit of our brand and align with our company culture. You will be:
+ Hungry: Ambitious, driven with a growth mindset, always seeking ways to learn, develop and be better.
+ Humble: No ego, collaborative team player, always acts with integrity and clear sense of accountability, aligned with our B-Corp values
+ High Performing – Effective. Efficient, with a solid work ethic. Always operates with self-awareness that enables them to consistently push for exceptional results—while maintaining resilience, balance, and self-care.
+ Hustle: Entrepreneurial. Innovative, fast-paced, great communicator. Always adept at solving problems and navigating dynamic, ever-changing situations.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
-
Industries
Wellness and Fitness Services and Retail
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Ecommerce Manager employer: Pivotal London
Contact Detail:
Pivotal London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Manager
✨Tip Number 1
Familiarise yourself with the wellness industry and Ancient + Brave's unique offerings. Understanding their products and brand ethos will help you articulate how your experience aligns with their mission during conversations.
✨Tip Number 2
Network with professionals in the e-commerce and wellness sectors. Attend relevant events or webinars to connect with individuals who may have insights into the company culture and expectations for the Ecommerce Manager role.
✨Tip Number 3
Showcase your knowledge of Shopify and international markets by preparing examples of past successes. Be ready to discuss specific strategies you've implemented that drove growth in similar environments.
✨Tip Number 4
Demonstrate your understanding of key performance indicators (KPIs) relevant to e-commerce. Be prepared to discuss how you've used data to inform decisions and optimise customer experiences in previous roles.
We think you need these skills to ace Ecommerce Manager
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to understand Ancient + Brave's mission and values. Familiarise yourself with their product range and how they position themselves in the wellness market. This will help you tailor your application to reflect their ethos.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in high-growth DTC environments, particularly in wellness or lifestyle brands. Be specific about your achievements in managing Shopify stores and driving international sales.
Showcase Your Skills: Make sure to highlight your skills in digital marketing, customer experience, and data analysis. Mention any specific tools or platforms you’ve used to drive insights and growth, especially in relation to KPIs like AOV, CVR, and LTV.
Tailor Your Application: Customise your cover letter to address the key responsibilities outlined in the job description. Discuss how your background aligns with their needs, particularly in optimising e-commerce experiences and collaborating across functions.
How to prepare for a job interview at Pivotal London
✨Know Your Shopify Inside Out
Since the role focuses heavily on optimising Shopify storefronts, make sure you have a deep understanding of the platform. Be prepared to discuss your previous experiences managing international stores and how you've tailored them to meet local market needs.
✨Showcase Your Growth Mindset
Ancient + Brave values ambition and a growth mindset. Share specific examples of how you've driven growth in previous roles, particularly in high-growth DTC environments. Highlight any innovative strategies you've implemented that led to measurable results.
✨Emphasise Collaboration Skills
This role requires working closely with various teams, so be ready to discuss your collaborative experiences. Talk about how you've partnered with marketing, operations, and customer experience teams to create seamless customer journeys and drive performance.
✨Align with Their Values
Ancient + Brave is a B-Corp and places a strong emphasis on integrity and social impact. Make sure to express your alignment with their mission and values during the interview. Share how you embody qualities like humility, resilience, and a commitment to sustainability in your work.
