At a Glance
- Tasks: Lead the transformation of CRM into a commercial growth channel and develop lifecycle programmes.
- Company: One of the UK's leading consumer technology businesses undergoing digital transformation.
- Benefits: Competitive salary, opportunities for innovation, and a dynamic work environment.
- Other info: Join a collaborative team and influence commercial performance while mentoring others.
- Why this job: Make a real impact in a high-growth tech company focused on AI and automation.
- Qualifications: Experience in CRM or Lifecycle Marketing within a digital-first business.
Location: London - 4 days in office
Our client is one of the UK's leading consumer technology businesses, currently undergoing a major digital transformation as it evolves into a modern, technology-led marketplace. Backed by significant investment, the business is investing heavily across Product, Data and Consumer Growth, with CRM identified as one of its biggest commercial growth opportunities.
As part of this transformation, they're looking to appoint a CRM Manager to lead the evolution of their CRM capability, helping transform it from a traditional campaign function into a sophisticated, commercially-driven lifecycle programme.
The Opportunity
- Lead the transformation of CRM into a genuine commercial growth channel within a high-growth consumer technology business.
- Define and deliver the long-term CRM strategy across the full customer lifecycle, from acquisition through to retention and reactivation.
- Partner closely with Product, Data, Engineering and Commercial teams to build highly personalised customer experiences.
- Develop sophisticated lifecycle programmes centred around segmentation, automation, experimentation and behavioural targeting.
- Help shape the future CRM roadmap, influencing platform capability, customer data and marketing technology decisions.
- Join a business investing heavily in AI, automation and digital transformation where innovation is actively encouraged.
- Play a highly visible role within the Consumer Growth function, working closely with senior leadership to influence commercial performance.
Responsibilities
- Own and develop the CRM strategy across acquisition, engagement, retention and reactivation.
- Build scalable lifecycle programmes that improve customer engagement, retention and commercial performance.
- Identify opportunities to increase automation, personalisation and experimentation across customer journeys.
- Work closely with Product and Engineering teams to improve customer data, event tracking and CRM capabilities.
- Partner with Analytics teams to identify opportunities through customer insight and behavioural data.
- Develop robust testing frameworks to continually optimise lifecycle performance.
- Collaborate across Marketing, Product and Commercial teams to align CRM activity with wider business objectives.
- Monitor CRM performance against commercial KPIs and recommend opportunities for continuous improvement.
- Mentor and support the wider CRM team while helping establish best practice across the function.
Your Profile
- Experience leading CRM or Lifecycle Marketing within a consumer technology, marketplace or digital-first business.
- Strong understanding of lifecycle marketing, customer segmentation, personalisation and marketing automation.
- Experience working closely with Product, Data and Engineering teams to improve customer experiences.
- Commercially minded with the ability to use CRM to drive measurable business growth rather than simply campaign delivery.
- Experience using Braze or a comparable enterprise CRM platform.
- Passion for experimentation, testing and continuous optimisation.
- Comfortable operating within fast-paced, scaling businesses where building new processes and capabilities is part of the role.
- Excellent stakeholder management skills with the ability to influence across multiple business functions.
Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.
CRM Manager (Senior) employer: Pivotal London
Pivotal London is an exceptional employer that fosters a collaborative and inclusive work culture, where innovative ideas are encouraged and valued. Employees benefit from tailored growth opportunities, working alongside experienced founders and stakeholders in the dynamic DTC and eCommerce landscape. With a focus on professional development and a commitment to diversity, Pivotal offers a rewarding environment for those looking to make a significant impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager (Senior)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pivotal London and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pivotal London are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pivotal London on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pivotal London. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager (Senior)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pivotal London. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pivotal London:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pivotal London’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pivotal London
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pivotal London will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pivotal London, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
