At a Glance
- Tasks: Own CRM campaigns to boost customer engagement and retention in a fast-paced ecommerce setting.
- Company: Join one of the UK's fastest-growing home and lifestyle ecommerce retailers.
- Benefits: Competitive salary, growth opportunities, and a dynamic work environment.
- Other info: Be part of a collaborative team focused on innovation and customer loyalty.
- Why this job: Make a real impact on customer experience and drive business success.
- Qualifications: Experience in CRM, email marketing, and strong analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
Our client is one of the UK’s fastest-growing home and lifestyle ecommerce retailers, operating at significant scale across digital, ecommerce and online retail. With a rapidly expanding product range spanning bedding, curtains, furnishings, rugs and furniture, the business continues to invest heavily in customer retention, lifecycle marketing and CRM performance. As part of their continued growth, they are now looking to hire a CRM Executive to help drive customer engagement, retention and lifetime value across their ecommerce customer base.
The Opportunity
- Take ownership of CRM campaign execution across a fast-growing ecommerce business
- Play a key role in driving customer retention, repeat purchase rate and customer lifetime value
- Operate within a highly entrepreneurial and fast-paced ecommerce environment
- Work closely with Ecommerce, Trading, Creative and Marketing teams to influence commercial performance
- Lead the delivery of email, SMS and customer lifecycle campaigns
- Drive customer engagement through segmentation, personalisation and automation strategies
- Support the development of customer journeys, retention programmes and loyalty initiatives
- Join a business heavily investing in customer experience, retention and ecommerce growth
- Operate in a visible, high-impact role with genuine ownership and progression opportunities
Responsibilities
- Plan, build and execute email and SMS marketing campaigns across the customer lifecycle
- Develop customer segmentation strategies to improve engagement, retention and revenue performance
- Support automated customer journey development including welcome, browse abandonment, basket abandonment and post-purchase campaigns
- Monitor campaign performance and identify opportunities to improve engagement and conversion
- Work closely with Ecommerce, Trading and Creative teams to align CRM activity with commercial priorities
- Support promotional campaigns, product launches and key trading periods
- Develop reporting and insight around customer behaviour, retention and lifecycle performance
- Identify opportunities to improve personalisation and customer experience across CRM channels
- Support testing programmes across subject lines, creative, messaging and customer journeys
- Stay up to date with CRM, customer retention and lifecycle marketing best practice
Your Profile
- Experience within CRM, Email Marketing, Lifecycle Marketing or Retention Marketing roles
- Strong understanding of customer lifecycle marketing and CRM best practices
- Experience building and executing email and SMS campaigns
- Commercially minded with experience working towards retention, revenue and customer value objectives
- Strong analytical skills with the ability to turn customer insight into actionable recommendations
- Experience with segmentation, automation and personalisation strategies
- Comfortable operating within fast-paced, high-growth ecommerce or retail environments
- Proactive, organised and highly detail-oriented
- Strong communication and stakeholder management skills
- Experience with CRM platforms such as Klaviyo, Salesforce Marketing Cloud, Bloomreach, Dotdigital or similar would be advantageous
Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.
CRM Executive employer: Pivotal London
Join one of the UK’s fastest-growing home and lifestyle ecommerce retailers, where you will thrive in a dynamic and entrepreneurial environment that prioritises customer engagement and retention. With a strong commitment to employee development and a culture that fosters collaboration across teams, this role offers genuine ownership and progression opportunities, making it an excellent place for those looking to make a meaningful impact in the ecommerce space.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Pivotal London are looking for when hiring for a CRM Executive.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Pivotal London for the CRM Executive, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Pivotal London as a CRM Executive, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Pivotal London’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a CRM Executive.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Pivotal London, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Pivotal London's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Pivotal London. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Pivotal London
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Pivotal London uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Pivotal London. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
