Creative Strategist – Paid Ads
Salary: Competitive + Performance Bonus
Remote-first (MUST BE UK BASED AND HAVE FULL RTW)
Our client is the UK's fastest-growing vitamin brand — scaling rapidly across Amazon, D2C, and retail, with a community of over 1.5 million health-conscious consumers and a clear strategic path to becoming a generational wellness brand.
The opportunity
- Own the entire creative strategy for paid media — Meta, TikTok, Google, and Amazon — from first concept to final optimisation
- Join at a genuine inflection point: the brand has momentum, but the creative function is yours to shape from the ground up
- A remote-first culture with flexible hours, a learning and development budget, and performance-based bonus
- Work at the intersection of creative and performance — this role demands both, and rewards both equally
Responsibilities
- Lead creative strategy across paid channels — ideating concepts, writing scripts, and overseeing production end-to-end
- Brief and manage freelancers, designers, and video editors to deliver assets on time and on brand
- Implement a rigorous testing programme to identify top-performing creatives and optimise messaging by audience and channel
- Analyse creative performance metrics and translate findings into clear, actionable recommendations for future campaigns
- Present insights to stakeholders and maintain a tight feedback loop between creative and performance teams
Your profile
- 3+ years in a creative advertising role, ideally within DTC, a start-up, or a performance-focused creative agency OR in a copy writing role where you are writing for paid social ads.
- Strong copywriting skills with a portfolio of high-performing ads to back them up
- Systematic approach to creating a repeatable and scaleable process for coming up with personas, hooks and formats.
- Data-led mindset: comfortable with A/B testing and turning performance data into creative decisions
- An ownership mentality — you drive projects forward independently and hold yourself to a high standard
How to apply
To apply for this outstanding opportunity, please apply here on LinkedIn
Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.
Creative Strategist in Birmingham employer: Pivotal London
Join a dynamic and innovative advertising technology company in London, where your expertise in media planning will be valued and nurtured. With a strong focus on employee development and a collaborative work culture, you'll have the opportunity to lead high-profile campaigns while mentoring junior team members. Enjoy the benefits of a hybrid working model, competitive salary, and the chance to work with cutting-edge technologies in a fast-paced environment that prioritises growth and excellence.
