Описание:
Pivotal is partnering with a leading UK technology‑led marketplace as the business continues to invest in its Performance Marketing function and accelerate its next phase of growth. Operating at significant scale, the business connects consumers with thousands of independent service providers and small businesses. With ambitious plans to evolve its digital platform, it is investing in more sophisticated acquisition capabilities, customer experiences and AI‑driven innovation. They are now looking for a B2B Performance Marketing Manager to drive B2B customer acquisition, focusing on attracting, converting and growing a valuable base of small business customers.
Задачи:
Own the strategy, execution and optimisation of Paid Search and Paid Social, including Google Ads, Microsoft Ads, Meta and LinkedIn. Manage paid media investment, using performance and commercial data to inform budget allocation, forecasting and scaling decisions. Optimise acquisition towards customer quality, conversion, CAC, revenue and LTV rather than simply lead volume or CPL. Develop and execute a structured experimentation roadmap across targeting, creative, landing pages, channels and conversion journeys. Identify opportunities to improve the acquisition funnel, from initial engagement through to activation and paying customers. Analyse campaign and customer data to understand performance drivers, identify inefficiencies and prioritise Growth opportunities. Partner with Sales, CRM, Product and Data teams to improve lead quality, onboarding, conversion and retention. Explore opportunities across additional biddable channels, partnerships and emerging acquisition models. Apply AI and automation to streamline reporting, accelerate analysis, improve campaign execution and support experimentation. Stay close to emerging trends, technologies and best practices, bringing new ideas to continuously improve acquisition performance.
Требования:
Strong experience in B2B Performance Marketing or Growth Marketing, ideally within SaaS, fintech, AdTech, marketplaces or other technology‑led businesses. Genuinely hands‑on Paid Search and Paid Social expertise, with experience personally managing and optimising campaigns across meaningful budgets. Experience acquiring B2B customers, ideally SMEs, merchants or business users within high‑volume acquisition environments. Commercially minded, with a strong understanding of CAC, LTV, conversion, pipeline, revenue and customer economics. A proven track record of delivering measurable acquisition improvements through data‑led decision‑making and experimentation. Strong analytical skills, with the ability to identify opportunities, challenge assumptions and translate insights into commercial actions. An entrepreneurial, test‑and‑learn mindset, with examples of introducing new approaches rather than simply maintaining existing campaigns. Practical experience or strong curiosity around AI, automation and emerging Growth technologies. Comfortable working cross‑functionally with Sales, Product, CRM and Data to improve the wider customer journey. Proactive, adaptable and confident operating within a fast‑moving, evolving technology environment. Someone who genuinely enjoys being a senior individual contributor, combining strategic ownership with hands‑on execution rather than people management. Будет плюсом: In‑house experience within a modern B2B technology business would be particularly advantageous
Условия:
£75,000 – £90,000 + bonus & equity
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B2B performance marketing manager employer: Pivotal London
Join a dynamic and innovative advertising technology company in London, where your expertise in media planning will be valued and nurtured. With a strong focus on employee development and a collaborative work culture, you'll have the opportunity to lead high-profile campaigns while mentoring junior team members. Enjoy the benefits of a hybrid working model, competitive salary, and the chance to work with cutting-edge technologies in a fast-paced environment that prioritises growth and excellence.
