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- Tasks: Lead app store optimisation strategy for a major beauty retailer's app.
- Company: Join a dynamic beauty retailer focused on organic growth.
- Benefits: Competitive day rate, remote work, and flexible part-time hours.
- Why this job: Make a real impact in the beauty industry with your ASO expertise.
- Qualifications: Proven ASO experience and excellent communication skills required.
- Other info: Opportunity for long-term collaboration and strategic planning.
Location: UK Based - Remote
Model: Part-Time Contract (5 days per month for 12-18 months)
Start: Mid-December
Day rate: £380 p/d Outside IR35
We’re looking for an experienced ASO Consultant to lead the app store optimisation strategy for a major beauty retailer’s app. The role focuses on driving organic growth through strategic planning, implementation, and performance analysis across both Apple and Google app stores.
Key Responsibilities:- Own and lead the ASO strategy, prioritising high-impact tactics to increase organic downloads
- Collaborate closely with internal Creative and ASA teams on both Apple and Google platforms
- Work directly with the client, attending bi-weekly calls and delivering clear, actionable monthly reporting
- Optimise titles, descriptions, and keywords (image and creative asset work is out of scope)
- Implement and test ASO tactics aligned with strategic goals
- Monitor and analyse performance using AppTweak
- Proven experience in ASO, with strong working knowledge of Apple and Google back-end platforms
- Excellent communication skills and experience in client-facing roles
- Ability to plan strategically and execute efficiently
- Comfortable working as a long-term partner on an ongoing account
If this sounds like you, and you’re available to start in mid-December, please apply!
ASO Consultant employer: Pivotal London
Contact Detail:
Pivotal London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land ASO Consultant
✨Tip Number 1
Network like a pro! Reach out to your connections in the beauty and app optimisation space. We can leverage platforms like LinkedIn to find mutual contacts who might help us get our foot in the door.
✨Tip Number 2
Showcase your expertise! Create a portfolio or case studies highlighting your ASO successes. We want to demonstrate how we've driven organic growth in previous roles, making it clear why we're the perfect fit for this consultancy.
✨Tip Number 3
Prepare for those bi-weekly calls! We should have a solid plan on how to communicate our strategies and results effectively. Practising our pitch will help us convey confidence and clarity to the client.
✨Tip Number 4
Apply through our website! It’s the best way to ensure our application gets noticed. Plus, we can tailor our submission to highlight our relevant experience directly related to the ASO Consultant role.
We think you need these skills to ace ASO Consultant
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the ASO Consultant role. Highlight your experience in app store optimisation and any relevant projects you've worked on, especially in the beauty sector.
Showcase Your Skills: We want to see your expertise shine! Include specific examples of how you've driven organic growth through ASO strategies. Mention any tools you’ve used, like AppTweak, to analyse performance.
Be Clear and Concise: When writing your application, keep it straightforward. Use bullet points where possible to make your achievements stand out. We appreciate clarity and directness!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Pivotal London
✨Know Your ASO Stuff
Make sure you brush up on your app store optimisation knowledge. Be ready to discuss specific strategies you've implemented in the past, especially those that drove organic growth. Familiarise yourself with both Apple and Google platforms, as you'll need to show you can navigate their back-end systems like a pro.
✨Showcase Your Communication Skills
Since this role involves client-facing responsibilities, practice articulating your ideas clearly and confidently. Think about examples where you've successfully collaborated with teams or clients, and be prepared to share how you handle feedback and adapt your strategies accordingly.
✨Prepare for Performance Analysis
Get comfortable with performance metrics and tools like AppTweak. Be ready to discuss how you've monitored and analysed app performance in previous roles. Bring examples of how your insights led to actionable changes that improved download rates or user engagement.
✨Strategic Planning is Key
Think about how you approach strategic planning for ASO. Prepare to discuss your process for prioritising high-impact tactics and how you align them with broader business goals. Showing that you can think long-term will impress the interviewers and demonstrate your value as a partner.
