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For Companies At a Glance
- Tasks: Lead user acquisition for flagship apps, executing performance marketing strategies.
- Company: Join a top UK media and entertainment group with innovative tech and a growing digital presence.
- Benefits: Enjoy a hybrid work model and the chance to work with cutting-edge technologies like AI.
- Why this job: Make a real impact in a dynamic environment while building your CV with a recognised brand.
- Qualifications: 3 years of app-focused experience, strong in campaign management and data analysis.
- Other info: This is a maternity cover role with potential for future opportunities.
The predicted salary is between 30000 - 46000 £ per year.
We’re working with one of the UK’s leading media and entertainment groups to find a talented Acquisition Marketing Manager for a 12-month FTC. This is your chance to join a major player in the broadcast, digital, and out-of-home advertising space, supporting two key app products at the heart of their digital strategy.
This organisation operates across national radio, podcasting, live streaming, and outdoor advertising, reaching millions of people across the UK each week. With cutting-edge tech built in-house, a growing digital footprint, and exciting innovation in audio and AI, this is an environment where you’ll have real scope to make your mark.
The Role
You’ll take full ownership of user acquisition for two of the business’s flagship apps. Working closely with the wider brand, product, and analytics teams, you’ll be responsible for planning and executing performance marketing strategies across Paid Social, Paid Search, Apple Search Ads, Google UAC and more.
As the subject matter expert for acquisition marketing, you’ll be entrusted with driving downloads, registrations and engagement. You’ll analyse performance, deliver optimisations, and collaborate with ASO and ASA agency partners to ensure the apps stand out in a competitive space.
You’ll also get exposure to innovation initiatives across the business, including opportunities to work with emerging technologies such as AI in the media and entertainment space. This is a standalone role with full ownership, reporting into the Director of Marketing Operations & Planning. You’ll be supported by a collaborative cross-functional team but will be expected to lead confidently and independently on acquisition activity.
You
We’re looking for someone confident, commercially-minded, and technically strong in app acquisition. You’ll need experience in:
- Building and optimising campaigns across Paid Social, Paid Search, Apple Search Ads and Google UAC
- Hands-on use of mobile measurement platforms such as AppsFlyer
- Working with ASO agencies to improve visibility and conversion
- End-to-end campaign management from planning through to execution and analysis
- Translating complex data into actionable marketing strategies
- Managing agency relationships and cross-functional internal stakeholders
- Around 3 years’ hands-on experience in app-focused roles
The business operates a hybrid model, with around three days a week in their London office. This role is to cover maternity leave, and while the incumbent is expected to return, this is an excellent opportunity to build a highly valuable case study within a nationally recognised business.
If you want to drive meaningful growth for leading digital products and build a standout achievement on your CV, we’d love to hear from you.
How to Apply
If you’re interested in this opportunity, apply on LinkedIn or send your CV to nusrat@pivotallondon.co.uk to arrange a conversation. You can also contact me at +44 7584 689959.
Please note: Applications without full rights to work in the UK will not be considered, as sponsorship is unavailable.
Acquisition Marketing Manager employer: Pivotal London
Contact Detail:
Pivotal London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Acquisition Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in acquisition marketing, especially in app-focused roles. Understanding the nuances of platforms like Google UAC and Apple Search Ads will give you an edge when discussing strategies during interviews.
✨Tip Number 2
Network with professionals in the media and entertainment industry, particularly those who have experience in acquisition marketing. Engaging with them on platforms like LinkedIn can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of your past campaign successes. Be ready to explain how you optimised campaigns and the impact they had on user acquisition, as this will demonstrate your hands-on experience and results-driven mindset.
✨Tip Number 4
Showcase your analytical skills by brushing up on how to translate complex data into actionable strategies. Being able to articulate how you've used data to drive decisions will resonate well with the hiring team.
We think you need these skills to ace Acquisition Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in acquisition marketing, particularly with app-focused roles. Emphasise your hands-on experience with Paid Social, Paid Search, and mobile measurement platforms like AppsFlyer.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention specific achievements in user acquisition and how you can contribute to their digital strategy.
Showcase Data-Driven Success: In your application, include examples of how you've translated complex data into actionable marketing strategies. Highlight any successful campaigns you've managed from planning to execution.
Highlight Collaboration Skills: Since this role involves working with cross-functional teams and managing agency relationships, be sure to mention your experience in collaborating with different stakeholders to achieve marketing goals.
How to prepare for a job interview at Pivotal London
✨Showcase Your Campaign Success
Be prepared to discuss specific campaigns you've managed, particularly in Paid Social and Paid Search. Highlight the strategies you used, the results achieved, and how you optimised for better performance.
✨Demonstrate Technical Proficiency
Familiarise yourself with mobile measurement platforms like AppsFlyer. Be ready to explain how you've used these tools to track and analyse campaign performance, as this will show your technical strength in app acquisition.
✨Understand the Brand and Its Products
Research the company’s flagship apps and their current marketing strategies. This knowledge will allow you to tailor your responses and demonstrate your genuine interest in contributing to their success.
✨Prepare for Data-Driven Discussions
Since the role involves translating complex data into actionable strategies, practice explaining data insights clearly and concisely. Be ready to discuss how you've used data to inform your marketing decisions in past roles.
