Описание:
The company is a recognised UK digital marketplace connecting millions of consumers with tens of thousands of professionals across the UK.
Задачи:
- Own and optimise high-volume paid acquisition across PPC, Paid Social, affiliates and remarketing
- Develop channel plans aligned with Trade growth and commercial objectives
- Manage performance across the funnel, from acquisition through conversion and gross sales
- Optimise acquisition against CAC, conversion, LTV and revenue
- Build forecasts and commercial cases for additional channel investment
- Develop an experimentation roadmap across channels, audiences and propositions
- Identify new acquisition channels and partnerships
- Monitor lead quality and improve downstream sales conversion
- Partner with Sales, Product, CRM, Finance and Data to improve the acquisition journey
- Use data to identify performance opportunities and influence investment decisions
- Shape and scale paid acquisition across the Trade side of the platform
- Diversify acquisition and reduce reliance on existing channels
- Explore AI, automation and emerging acquisition opportunities
- Work with senior stakeholders across Marketing, Sales, Product, Finance and Data
Требования:
- Strong hands-on Performance Marketing or Paid Acquisition experience
- Experience across PPC, Paid Social and wider biddable channels
- Proven experience driving high-volume lead or customer acquisition
- Strong understanding of the funnel beyond lead generation, including CAC, sales conversion, LTV and revenue
- Strong commercial and analytical skills, with experience using data to drive decisions
- Experience with forecasting, unit economics and balancing growth against efficiency
- Comfortable operating in a lean, fast-moving and changing environment
- Curious, proactive, and able to bring new ideas and best practices into the business
- Keen to remain hands-on and operational
- Traditional enterprise SaaS marketers whose experience is predominantly focused on ABM, long nurture journeys and lengthy sales cycles may be less suited to this role
- Будет плюсом: experience in a high-volume SME, B2B2C, marketplace, subscription or short-sales-cycle business
Условия:
- Bonus and equity London
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performance marketing manager in marketplace employer: Pivotal London LTD
Join a dynamic AdTech company in London that champions an entrepreneurial culture and offers significant autonomy for its Sales Director role. With a competitive salary and a generous uncapped commission structure, employees are empowered to drive revenue growth while developing meaningful relationships with independent agencies. The collaborative work environment fosters professional development and encourages innovative thinking, making it an excellent place for ambitious individuals looking to make a real impact.
