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For Companies At a Glance
- Tasks: Run and optimise performance marketing campaigns with a £2.5m+ budget for growth.
- Company: Join an innovative travel tech company focused on global expansion.
- Benefits: Enjoy competitive salary, generous holiday, health insurance, and more.
- Why this job: Be part of a dynamic team driving impactful marketing strategies in a fast-paced environment.
- Qualifications: 3-4 years in paid search, strong analytical skills, and experience with SA360.
- Other info: Collaborate with diverse teams and contribute to exciting growth initiatives.
The predicted salary is between 32000 - 42000 £ per year.
About the role
You will run the performance marketing activity alongside the Performance Lead - currently paid search/PPC and paid social, with £2.5m+ annual spend - underpinning ambitious plans for domestic and international growth. As such, the role encompasses optimising ROI/revenue growth, geographic expansion, automation (including monitoring our existing integrations), and supporting the identifying and executing of growth initiatives, including experimentation.
Reporting to the Performance Marketing Lead, and working closely with the Managing Director and Founder, our SEO Lead and Data Scientist, you will thrive in an entrepreneurial environment. This is our second in-house performance marketing role as we have transitioned from agency management six months ago, where you'll support the Performance Lead in growing the paid search and paid social media accounts. We have a strong bias to action as a company, so you should be a "do-er" first and foremost.
- Run effective performance marketing strategies, launching/optimising campaigns locally and internationally
- Maximise productivity through automation and feed integration
- Rapidly identify high-potential ideas via a 'test and learn' approach
- Support the building out of the international plan and global expansion, targeting local search engines as appropriate
- Suggest implementing monitoring tools and aid the process/reports for analysing PPC performance
- Assist with the balancing of revenue/lead growth with acceptable ROI levels appropriate to market entry stage and LTV
- Collaborate with engineering, data science, SEO, translation and content as needed to deliver campaigns
- Work closely with other channels to achieve business goals, encompassing cannibalisation, keyword opportunities and ad copy
- Make data-driven decisions based on metrics, industry insights, market trends, and the competitive landscape
- Contribute to Pitchup.com's broader growth strategy and keep abreast of PPC, SEM and Paid social trends
About you
- Proven track record of setting, delivering and running £5m+ annual spend global paid search and social campaigns efficiently while increasing revenue and traffic, ideally within an online travel company or complex e-commerce business
- Strong experience in paid search with at least 3-4 years of experience
- Experience in paid social is advantageous (Meta/TikTok)
- SA360 experience required (including Template management experience)
- French or Spanish language skills highly desirable
- Excellent analytical and problem solving skills, with demonstrable passion for ecommerce marketing and knowledge of other online marketing channels and their interactions with performance marketing, including attribution
- Commercially focused and driven with the ability to work towards metrics and manage budgets
- Ability to work to deadlines in a fast paced environment
- Excellent verbal and written communication skills
- Ideally a background (e.g. degree) in a STEM or other numerate discipline
Salary: £40,000 to £50,000
Benefits
- Pension match up to 4%
- 25 days' holiday + bank holidays
- Life insurance, critical illness cover, group income protection
- Aviva private health insurance
- Enhanced maternity and paternity leave
- Cycle to work scheme
- Staff discount scheme for Pitchup.com holidays
PPC Manager in London employer: Pitchup.com Ltd
Contact Detail:
Pitchup.com Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC campaigns, results, and any cool projects you've worked on. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Make sure to highlight your experience with £5m+ annual spend campaigns and how you’ve optimised ROI in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace PPC Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the PPC Manager role. Highlight your experience with managing large budgets and running successful campaigns, especially in paid search and social media. We want to see how your skills align with our ambitious growth plans!
Show Off Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you’ve optimised ROI or increased revenue in previous roles. We love numbers that tell a story about your impact!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for performance marketing and why you’re excited about joining StudySmarter. Let us know how you can contribute to our growth strategy and what makes you a great fit for our team.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Pitchup.com Ltd
✨Know Your Numbers
As a PPC Manager, you'll need to demonstrate your ability to manage substantial budgets. Be prepared to discuss specific campaigns you've run, including the spend, ROI, and any metrics that showcase your success. This will show that you can handle the £2.5m+ annual spend effectively.
✨Showcase Your Analytical Skills
Since the role requires excellent analytical abilities, come ready with examples of how you've used data to drive decisions in past campaigns. Discuss tools you've used for analysis and how you've applied insights to optimise performance, especially in paid search and social.
✨Emphasise Collaboration
This position involves working closely with various teams, so highlight your experience in cross-functional collaboration. Share examples of how you've worked with engineering, SEO, or data science teams to achieve campaign goals, as this will resonate well with the interviewers.
✨Be a 'Do-er'
The company values action-oriented individuals, so convey your proactive approach. Prepare to discuss instances where you've taken initiative in your previous roles, whether it was launching a new campaign or experimenting with innovative strategies to drive growth.
